#PoweredbyInsights Articles

  • New LinkedIn and 4A’s Research Shows Current Talent Trends for Advertising Agencies

    March 22, 2016

    Today at the 4A’s Transformation 2016 conference in Miami Beach, Jann Schwarz, Linkedin’s Global Director, Agency Holding Companies, unveiled new research that examines what advertising agencies can do to attract and retain top talent. LinkedIn conducted the research in conjunction with the 4A’s. Schwarz’s presentation, titled “Why Agencies Need to Act Now:...

  • LinkedIn Research Reveals Why Your Employees' Voices Matter on Social

    March 15, 2016

    Conventional wisdom has always lauded the power of “word of mouth” messaging and the belief that people trust people. Understanding this, more and more companies are investing in employee advocacy programs to help engage their employees’ networks in a more authentic way. But how powerful is this? How much more engaging is it when employees share content? In...

  • Live Webcast: Succeed in 2016 with LinkedIn – Rethink Marketing

    January 2, 2016

    The arrival of a new year is traditionally a time for reflection. When January 1 appears on the calendar, we often use the occasion to rethink our diets and exercise regimens, our life goals, and our approach to business. LinkedIn can help with at least one of these aspects. Join LinkedIn Director of Marketing Keith Richey for, “Succeed in 2016 with LinkedIn:...

  • Introducing the Content Marketing 50: Manufacturing Edition...

    December 9, 2015

    Marketers in the manufacturing industry, especially in the B2B segment, place a premium on getting their message in front of their...

  • The Skills Marketers Have and the Skills Marketing...

    November 19, 2015

      If you could transplant marketers from the 1950’s into a modern marketing department, they likely wouldn’t understand half of what...

  • Introducing The Content Marketing Top 50: High Tech Edition...

    November 11, 2015

    Technology marketers are generally early adopters of the latest digital marketing tactics. They were among the first marketers to...