LinkedIn Marketing Customer Stories Articles

  • B2B Case Study: How Cetera Financial's Full Funnel Marketing Campaign Drove $1 Million in New Business

    May 6, 2015

    A key part of Cetera Financial Group's marketing is aimed at attracting financial professionals to join one of its firms. “We’re always looking for new ways to increase our exposure with financial professionals, but we didn’t want to stop there,” said Eric Hansen, Director of Demand Generation Marketing at Cetera. “We wanted new and innovative ways to reach more...

  • LinkedIn Celebrates Award-Winning Marketing With 2015 Markie Winners

    April 6, 2015

    This past week, nearly 3,000 marketers gathered in Las Vegas for Oracle Marketing Cloud’s Modern Marketing Experience conference. As is Eloqua traditional, on Wednesday April 1st those in attendance celebrated the year’s achievements together at the 9th Annual Markies Awards. The LinkedIn Marketing Solutions team was there in force, helping the nominated...

  • Success Story: How Holiday Inn Express Effectively Used Humor to Reach Consumers on LinkedIn

    April 1, 2015

    “Stay Smart.” This is Holiday Inn Express’s rallying cry for travelers across the United States. And when they wanted to spread this message even farther, they turned to the newly enhanced LinkedIn Marketing Solutions product suite to help them get the job done. If you’re a marketer looking to increase brand awareness and get your content in front of the right...

  • Success Story: How One Business School Used LinkedIn To...

    January 15, 2015

    If you were to venture inside the classroom at Queen’s School of Business, one of the world’s premier business schools, on display...

  • LinkedIn Helps Nissan Put Professionals in the Driver’s Seat

    December 15, 2014

    The greatest of marketing campaigns are of no use if they do not reach the right segment. That’s exactly why Japanese auto...

  • How Six Brands Are Winning with LinkedIn Sponsored Updates

    November 24, 2014

    We know how proud you feel when you get something right. That moment of success is worth celebrating, worth shining a spotlight on....