Millennial Minute Articles

  • Holiday Gift Ideas for Millennial Marketers

    What Do Millennial Marketers Want for the Holidays? [Video]

    December 22, 2016

    Holiday shopping has its peaks and valleys to be sure. One day you’re feeling the high of finding that perfect gift, the one you just know the recipient is going to adore. The next day you’re trudging out of the mall at closing time with nothing to show for your efforts. See ya later, weekend! If you have a millennial marketer on your shopping list, I have good...

  • Podcast

    Millennial Minute: Who Is Really Listening to Podcasts?

    November 7, 2016

    Marketers are always looking for the next big channel, that emerging platform that we can adopt early and build an audience before the zeitgeist catches up. That’s not, in and of itself, a bad impulse. As long as there’s some evaluation and strategizing before you jump in, go right ahead and stay cutting-edge. As you chase the next horizon, though, don’t miss...

  • How Can Wealth Managers Engage and Retain High Net Worth Millennials?

    How Can Wealth Managers Engage and Retain High Net Worth Millennials?

    October 17, 2016

    When many people picture a millennial, they imagine someone fresh out of college. It’s easy to imagine a naïve 20-something, working as a barista, Snapchatting and Instagramming, listening to vaporwave music and struggling underneath a mountain of student debt. That mental picture may - or may not - be accurate for the younger end of my generation. But some of...

  • 5 Millennial Marketing Fails You Should Avoid

    5 Millennial Marketing Fails You Should Avoid

    September 30, 2016

    I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding...

  • Millennial Minute: 5 B2B Campaigns that Won Over Millennial Buyers

    Millennial Minute: 5 B2B Campaigns that Won Over Millennial...

    August 23, 2016

    Where in the workforce would you most expect to find millennials? The most cynical people would say either working in the service...

  • Mobile: Why It’s Not Just for Millennials

    June 8, 2016

    Note: This post would not have been possible without this in-depth mobile marketing post from Heidi Cohen. You know what people say...