Millennial Minute Articles

  • Millennials

    Millennial Minute: Meet the New Tech Buying Committee

    March 13, 2017

    It takes a village to decide on an IT solution. The modern tech marketing process is less about reaching a single decision maker and more about customizing messaging for stakeholders in a variety of roles. In large companies, there may be five or more decision makers on this ad-hoc buying committee. Each member of the committee likely has different needs to be...

  • Rebuilding Trust — The Millennial Marketer’s Challenge

    February 6, 2017

    The guest post was contributed by Rob Zaleski, who is a marketer, community builder, and resident extrovert. He blogs at In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research. As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world. Well...

  • Holiday Gift Ideas for Millennial Marketers

    What Do Millennial Marketers Want for the Holidays? [Video]

    December 22, 2016

    Holiday shopping has its peaks and valleys to be sure. One day you’re feeling the high of finding that perfect gift, the one you just know the recipient is going to adore. The next day you’re trudging out of the mall at closing time with nothing to show for your efforts. See ya later, weekend! If you have a millennial marketer on your shopping list, I have good...

  • Podcast

    Millennial Minute: Who Is Really Listening to Podcasts?

    November 7, 2016

    Marketers are always looking for the next big channel, that emerging platform that we can adopt early and build an audience before the...

  • How Can Wealth Managers Engage and Retain High Net Worth Millennials?

    How Can Wealth Managers Engage and Retain High Net Worth...

    October 17, 2016

    When many people picture a millennial, they imagine someone fresh out of college. It’s easy to imagine a naïve 20-something, working...

  • 5 Millennial Marketing Fails You Should Avoid

    5 Millennial Marketing Fails You Should Avoid

    September 30, 2016

    I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding...