Millennial Minute Articles

  • Rebuilding Trust — The Millennial Marketer’s Challenge

    February 6, 2017

    The guest post was contributed by Rob Zaleski, who is a marketer, community builder, and resident extrovert. He blogs at http://robzie.com. In 2015, Millennials surpassed Generation X in total workforce, according to Pew Research. As that generational number continues to rise, undoubtedly a chunk of Millennials have and will be joining the marketing world. Well...

  • Holiday Gift Ideas for Millennial Marketers

    What Do Millennial Marketers Want for the Holidays? [Video]

    December 22, 2016

    Holiday shopping has its peaks and valleys to be sure. One day you’re feeling the high of finding that perfect gift, the one you just know the recipient is going to adore. The next day you’re trudging out of the mall at closing time with nothing to show for your efforts. See ya later, weekend! If you have a millennial marketer on your shopping list, I have good...

  • Podcast

    Millennial Minute: Who Is Really Listening to Podcasts?

    November 7, 2016

    Marketers are always looking for the next big channel, that emerging platform that we can adopt early and build an audience before the zeitgeist catches up. That’s not, in and of itself, a bad impulse. As long as there’s some evaluation and strategizing before you jump in, go right ahead and stay cutting-edge. As you chase the next horizon, though, don’t miss...

  • How Can Wealth Managers Engage and Retain High Net Worth Millennials?

    How Can Wealth Managers Engage and Retain High Net Worth...

    October 17, 2016

    When many people picture a millennial, they imagine someone fresh out of college. It’s easy to imagine a naïve 20-something, working...

  • 5 Millennial Marketing Fails You Should Avoid

    5 Millennial Marketing Fails You Should Avoid

    September 30, 2016

    I attended several sessions at Advertising Week focused on Millennials and all of them believe one thing to be true: Understanding...

  • Millennial Minute: 5 B2B Campaigns that Won Over Millennial Buyers

    Millennial Minute: 5 B2B Campaigns that Won Over Millennial...

    August 23, 2016

    Where in the workforce would you most expect to find millennials? The most cynical people would say either working in the service...