Millennial Marketing Articles

  • Millennial Minute: Millennials and Customer Service

    Millennial Minute: What Will Customer Service Look Like in 2020?

    September 5, 2017

    Millennials like me make up the largest, most diverse generation in the world. Our already impressive purchasing power (upward of $1 trillion annually) is affecting nearly every aspect of the consumer and B2B markets, particularly as it relates to service. Understanding what we expect in our customer service experiences is key to keeping us engaged with your...

  • Millennial looking at phone

    4 Lessons From Deloitte’s 2017 Millennial Survey

    June 20, 2017

    Millennials have a reputation for demanding more from employers and embracing riskier entrepreneurial roles. But the numbers tell a much different story: Despite their ambitions, many millennials are leery of leaving their current full-time employment. These young workers are opting for the secure, stable professional route, even if it doesn’t 100% align with...

  • Millennials

    Millennial Minute: Meet the New Tech Buying Committee

    March 13, 2017

    It takes a village to decide on an IT solution. The modern tech marketing process is less about reaching a single decision maker and more about customizing messaging for stakeholders in a variety of roles. In large companies, there may be five or more decision makers on this ad-hoc buying committee. Each member of the committee likely has different needs to be...

  • Rebuilding Trust — The Millennial Marketer’s Challenge

    February 6, 2017

    The guest post was contributed by Rob Zaleski, who is a marketer, community builder, and resident extrovert. He blogs at http:/...

  • Holiday Gift Ideas for Millennial Marketers

    What Do Millennial Marketers Want for the Holidays? [Video]

    December 22, 2016

    Holiday shopping has its peaks and valleys to be sure. One day you’re feeling the high of finding that perfect gift, the one you just...

  • Podcast

    Millennial Minute: Who Is Really Listening to Podcasts?

    November 7, 2016

    Marketers are always looking for the next big channel, that emerging platform that we can adopt early and build an audience before the...