Proof: Marketing ROI Articles

  • ROI Metrics Acronyms

    ROI Acronyms that Marketers Need to Know in 2019

    January 24, 2019

    Editor's Note: As 2020 approaches, we're looking back at some of 2019's most popular posts on the LinkedIn Marketing Blog. This one ranked No. 11. Sometimes it feels like we’re swimming in alphabet soup in the business world. If you aren’t hip to all of the latest acronyms, people might as well be speaking in a foreign language when tossing around shorthand...

  • ROI vs KPI

    The Crucial Difference Between KPI and ROI Metrics

    November 17, 2019

    Editor's Note: This blog post is based on a recent LinkedIn research report, "The Long and Short of ROI." For a deep dive into this research, register now for the Tuesday, November 19, "Live With Marketers," when an all-star panel will discuss ROI, KPIs, and more. When digital marketers begin to think about ROI measurement, it can feel natural to gravitate...

  • Marketing Metrics

    8 ROI-Obsessed Marketers Share Their Favorite Metric

    February 1, 2019

    As a modern marketing professional, you know how your efforts contribute to the company’s bottom line. But, if you’re anything like others in the industry, you may not feel confident in your ability to demonstrably measure and analyze marketing performance. According to this Demand Gen report from mid-2018, 87% of B2B marketers say effective marketing...

  • Rethinking the Marketing Attribution Challenge

    January 22, 2019

    I came across an interesting take on procrastination a while back. It went like this: Stop thinking about procrastination as a...

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case ...

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult...

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing...

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing...