Proof: Marketing ROI Articles

  • Customer Lifetime Value

    Customer Lifetime Value: Understanding and Making the Case for It

    January 20, 2019

    Marketers often lament the dwindling of attention spans in today’s society. Driving meaningful engagement grows all the more difficult when people are conditioned to quickly move on from one thing to the next, rather than spending enough time with content (or products, or conversations, etc.) to see the real value. But are we guilty of the same thing when it...

  • Marketing ROI

    Why Effective Measurement Requires a Mature Marketing Organization

    January 10, 2019

    Marketing ROI. You can’t swing an ebook in the digital marketing world without hitting a conversation about the almighty “marketing ROI” and how critical it is that we can prove the value of what we do as marketing professionals. As the tenure of CMOs continues to languish at just 44 months, there’s increasing and constant pressure for leaders to illustrate both...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other Measurement Trends

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in them has me feeling a touch ungrateful. That said, I’ve come to learn that Charles Schwab’s assertion — “The best place to succeed is where you are with what you have” — is profoundly intelligent if your goal is to create content...

  • Proof Week Marketing Metrics

    Are Platform Metrics Making Marketers Happy?

    September 20, 2018

    Editor's Note: This Proof Week Q&A, complete with client case studies, was contributed by Tom Jacobs, Insight and Acquisition...

  • Measuring peak performance

    Read This Guide to Solve for Marketing ROI & Measure Your...

    September 19, 2018

    What’s on your mind these days? If you’re anything like the majority of your marketing peers, ROI ranks near the top. With the end of...

  • B2B Marketing on LinkedIn

    Making the Case for B2B Marketing on LinkedIn [Infographic]

    September 18, 2018

    Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented...