Small Business Marketing Articles

  • Learning About Social Media Marketing for Small Business

    Learn the Fundamentals of Social Media Marketing for Small Business (For Free!)

    November 30, 2018

    Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization, industry, and audience is different, so there’s no universal formula for success with social media marketing for small business. There are, however, a set of reliably effective best practices that will set your company up for...

  • Social Media Marketing Strategy Pieces Fitting Together

    Strike the Right Balance of Organic and Paid Efforts for Your Small Business

    November 28, 2018

    Yin and yang. Night and day. Hot and cold. In all things, we must have balance. Organic and paid efforts in your social media marketing strategy are a perfect example. One side will never reach its potential without the other. For small business, finding the right mix is a key step toward driving cost-efficient growth. Our newly revamped Organic + Paid Playbook...

  • Lean Team Coming Up with Small Business Content Marketing Plan

    Accelerate Your Growth with These Free SMB Content Marketing Resources

    November 27, 2018

    Folks who work in smaller businesses know what it’s like to take on a multitude of tasks and roles. With limited personnel and resources, it’s not uncommon to see one or two people handling an initiative that might otherwise have its own fully dedicated team. Content marketing is one such area. Under ideal circumstances, you’d have a deep roster of writers,...

  • Helping Small Businesses Think Big

    Start Small, Think Big: Introducing SMB Week at LinkedIn

    November 26, 2018

    Welcome to LinkedIn’s SMB Week, where we shine a spotlight on the small and mid-sized businesses of the world. Over the coming days...

  • Business Professionals Creating Small Business Marketing Strategy

    How LinkedIn is Helping Small Businesses Level the Playing ...

    November 20, 2018

    The U.S. economy is quite literally fueled by small businesses — about 30.2 million of them. Small businesses account for 99.9% of...

  • SMB WEEK IS COMING

    SMB Week is Coming Soon to LinkedIn!

    November 12, 2018

    “Start small but always think big.” — Richard Branson All of the world’s largest and most recognizable brands were once mere startups...