Small Business Marketing Articles

  • Woman managing a front of house system in a restaurant.

    How the Transformation of Business Is Leveling the Playing Field for SMBs

    May 17, 2021

    Technology is and always has been the “great equalizer,” and there’s no better example than the internet itself. Thanks to digital tools, anyone, anywhere can become an upstart — from the dog mom selling bandanas on Etsy to the freelance accountant hosting LinkedIn Live Q&A sessions. Digital tools amplify the efforts of businesses big and small. Last year...

  • Portrait of small business owner holding a small crate of ginger looking to camera

    LinkedIn Tools and Features That Fuel Small Business Growth

    May 3, 2021

    Waste is bad in any business setting. For small businesses, running on lean margins against ambitious growth goals, waste is anathema. Generally speaking, small and midsize businesses (SMBs) can ill afford to invest their time and resources chasing the wrong customers or funneling budgets into ineffective channels. At LinkedIn, we aim to make it easier for SMBs...

  • Local SMB Marketing on LinkedIn

    How to Start Using LinkedIn to Market Your Small Business Locally

    October 8, 2019

    Last year, during our #SMBWeek, we hosted a panel featuring four distinguished small business marketers from around the globe. The panel delivered a smorgasbord of insightful takeaways, however one quote stood out in how it captured the exciting modern-day possibilities that lie before SMB marketers. The thing is the smaller the team the more agile you can be....

  • LinkedInSelling's LinkedIn Success Story

    How LinkedSelling Achieves Consistent Volume and...

    May 15, 2019

    LinkedSelling is a marketing agency that helps B2B companies generate high-quality leads and appointments through social media, such...

  • Learning About Social Media Marketing for Small Business

    Learn the Fundamentals of Social Media Marketing for Small ...

    November 30, 2018

    Starting a business doesn’t come with an instruction manual. Neither does marketing and growing that business. Every organization,...

  • Social Media Marketing Strategy Pieces Fitting Together

    Strike the Right Balance of Organic and Paid Efforts for...

    November 28, 2018

    Yin and yang. Night and day. Hot and cold. In all things, we must have balance. Organic and paid efforts in your social media...