Sophisticated Marketer's Sessions Articles

  • Get Your Sophisticated Marketer's Sessions Laptop Decal

    Take Our Sophisticated Sessions Quiz and Score a Laptop Decal

    January 30, 2018

    What do Elon Musk, Ken Jennings, and IBM’s Watson have in common? Give up? None of them have passed our Sophisticated Marketer’s Sessions quiz. Now sure, none have taken the quiz (that we’re aware of), but that doesn’t mean you can’t earn a distinction that has so far eluded the top thinkers, answerers, and computers of our generation. And the best part?...

  • BetterWorks

    Marketing Success Metrics: How BetterWorks Proves ROI on LinkedIn

    January 21, 2018

    If only we had more metrics with which to measure performance. It’s been a good 15 years since a sane marketer said something like this. If anything, we have too many metrics to choose from today. If we’re not careful, marketing metrics can quickly lead to poor productivity metrics. More metrics make sense on the surface – more gauges mean a better handle on...

  • LinkedIn ROI

    The LinkedIn Advertising ROI eBook: How to Measure and Achieve Peak Performance

    January 4, 2018

    We created our Sophisticated Marketer’s Sessions to help marketers like you achieve your full potential, particularly as it relates to using LinkedIn to conquer lofty goals. Our latest session is meant to facilitate a more mature approach to marketing measurement. As far as we’re concerned, it’s ROI or bust. That’s not just a rallying cry to our industry...

  • LinkedIn Website Demographics Cheat Sheet

    Gain Access to the Professional Traits of Your Website...

    December 4, 2017

    Since Google Analytics debuted in 2005, marketers have enjoyed unprecedented-and-growing access to information about their audiences....

  • Sophisticated Marketer's Sessions

    Which Tools and Features Help Optimize LinkedIn ROI? [Video]

    November 30, 2017

    In my experience, the best way to learn something is usually by listening to people who already do it well. So in our quest to explore...

  • A Four-Step Guide to Tracking Conversions on LinkedIn

    A Four-Step Guide to Tracking Conversions on LinkedIn

    November 20, 2017

    When it comes to demonstrating the value of your marketing activities, it’s all about proving ROI. Nothing accomplishes this in a more...