If only we had more metrics with which to measure performance. It’s been a good 15 years since a sane marketer said something like this. If anything, we have too many metrics to choose from today. If we’re not careful, marketing metrics can quickly lead to poor productivity metrics. More metrics make sense on the surface – more gauges mean a better handle on...
Sophisticated Marketer's Sessions Articles
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We created our Sophisticated Marketer’s Sessions to help marketers like you achieve your full potential, particularly as it relates to using LinkedIn to conquer lofty goals. Our latest session is meant to facilitate a more mature approach to marketing measurement. As far as we’re concerned, it’s ROI or bust. That’s not just a rallying cry to our industry...
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Since Google Analytics debuted in 2005, marketers have enjoyed unprecedented-and-growing access to information about their audiences. And yet, we’re not even close to satisfied with our current level of insight. According to the latest findings from The CMO Survey, spend on marketing analytics is expected to jump 376% over the next three years, from 4.6% to...
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In my experience, the best way to learn something is usually by listening to people who already do it well. So in our quest to explore...
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When it comes to demonstrating the value of your marketing activities, it’s all about proving ROI. Nothing accomplishes this in a more...
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In our Sophisticated Marketing Sessions, we’ve covered two of the most critical steps for success on the world’s largest professional...