Video Marketing Articles

  • LinkedIn Video Ads

    LinkedIn Goes All-In on B2B Video

    July 6, 2018

    Editor’s Note: This is a special encore post. It attracted the second-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018. As a B2B marketer, capturing your audience’s attention has never been harder. While video is a proven and popular tactic to engage decision-makers, the challenge has been finding a...

  • B2B Video Marketing

    8 Inspiring B2B Video Marketing Campaigns That Played Beautifully

    July 2, 2018

    Editor’s Note: This is a special encore post. It attracted the sixth-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018. In early March, the 90th Academy Awards will recognize the top achievements in film from the past year. This annual celebration showcases excellence across a variety of categories and...

  • LinkedIn Video Ads

    Take Your Marketing to The Next Level With LinkedIn Video Ads

    May 9, 2018

    Video seems to be taking over social media. For B2B marketers, it’s time to jump into B2B video. The numbers don’t lie, and all the evidence points to video being an important way to grab attention in the B2B marketplace. Given this rise of video, we’ve added B2B video marketing advice to our LinkedIn Secret Sauce: Extra Hot Edition, and think it’s time you give...

  • LinkedIn Video Ads Guide

    Everything You Need to Know About LinkedIn Video Ads [Guide]

    April 11, 2018

    “The act of making movies has never been easier — getting people to care about them has never been harder.” This was the response from...

  • Killer Content Awards

    How LinkedIn Marketing Created an Award-Winning Video Series

    April 9, 2018

    In February, at Demand Gen’s B2B Marketing Exchange 2018 in Phoenix, our team at LinkedIn Marketing Solutions was delighted to receive...

  • LinkedIn Video

    A Brief History of LinkedIn Marketing Solutions' Video...

    April 8, 2018

    Last week, LinkedIn officially unveiled LinkedIn Video Ads. We also enabled video posts on LinkedIn Company Pages. These moves by...