The unmistakable rise of video on the web is leading many marketers to wonder how they can incorporate the medium into their own strategies. To some who’ve been raised on the written word, video marketing can feel new and foreign, but you don’t have to look far to see creative and impactful applications across a wide array of industries. Early this year, Forbes...
What's Trending in Marketing: Top Content of the Week Articles
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Is your content doing what it’s supposed to do? Sometimes, it can be all too easy to settle into the routine of churning out marketing material that, while strategically sound, fails to inspire action. You have your content calendar planned out, your targeted keywords lined up, your channels all accounted for -- but your content burns out in the atmosphere...
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John F. Kennedy once said, “Change is the law of life, and those who look only to the past or present are certain to miss the future.” Marketers especially should take these words to heart. Today’s best practices are tomorrow’s cautionary tales. If we get too caught up in the way things have always been done, we will never innovate or grow. With change in mind,...
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Is there a secret formula to writing great blog posts for B2B audiences? Can marketers follow a universal blueprint to create content...
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Awards season is upon us. In entertainment, the TV world has been buzzing with the announcement of this year’s Emmy nominations. And...
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Now is the time for marketers to think big. As the World Wide Web continues to live up to its name, connecting people across the...