What's Trending in Marketing: Top Content of the Week Articles

  • Close up of Cannes Lions Award

    What’s Trending: Change in the Air at Cannes Lions Festival

    June 23, 2017

    The central themes at this week’s Cannes Lions Festival were readily apparent: data and diversity. As if to make the tech industry’s advances as conspicuous as possible, Snapchat loudly announced its presence with a bright yellow branded ferris wheel right next to the conference entrance. As the wheel spins, so too does the world. In Cannes, the necessity of...

  • Wise Old Lady

    What’s Trending: Words of Wisdom to Guide Your Strategy

    June 16, 2017

    As a marketer reading this roundup, it’s safe to say you enjoy learning and broadening your professional horizons. What better way to do so than with compelling and insightful quotes from some of the industry’s best and brightest? A thoughtful article or column can impart knowledge that resonates, but nothing compares to an inspiring revelation tucked neatly...

  • Tidal Wave Crashing

    What's Trending: Mind the Tidal Wave

    June 9, 2017

    In this digital world, nothing stays the same for long. The habits of internet users change about as quickly as the search engine algorithms that help them find content. To keep pace, and continue to improve, marketers must closely monitor the shifting currents. Given the scope of this vast sea we navigate, tracking the tides and their constant movement can be...

  • Girl with Virtual Reality Goggles

    What’s Trending: MarTech Moves Beyond Silicon Valley

    June 2, 2017

    Technology. It permeates so many industries across the world and marketing is no different. New innovations are continually emerging...

  • Puzzle

    What’s Trending: Knowing Your Unknowns

    May 26, 2017

    Digital marketers are on a quest to assemble as complete a picture of the buyer’s journey as possible. We want to know what our...

  • Sound Studio Mixing Board

    What’s Trending: Mastering Your Marketing Mix

    May 19, 2017

    Twenty years ago, marketing was about as complicated as a four-track recorder. Marketers had a few dials to turn, a couple of buttons...