Marketing Trends Articles

  • What’s Trending: Turn Euphoria into Action

    What’s Trending: Turn Euphoria into Action

    September 16, 2019

    It’s marketing conference season again, and you know what that means: Hundreds of experts are sharing their best and most effective practices from stages across the country. Even if you can’t attend, you can still get the key takeaways from marketing blogs and social media. This deluge of inspiration and insight has its downside, though. It’s easy to get caught...

  • What’s Trending: Learning on the Job

    What’s Trending: Learning on the Job

    September 9, 2019

    Whether you’ve been in marketing for decades or you just started last week, you’re learning on the job. That is the nature of our profession. It’s what makes our careers so challenging, so exciting, so invigorating. Every day there is something new to learn about, be it an unfamiliar tactic, an emerging technology, or a classic staple being transformed in the...

  • What’s Trending: The Wide World of Content Marketing

    September 2, 2019

    With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the Huntington Convention Center in Cleveland will be overtaken by passionate practitioners on Tuesday, but more broadly, all of us marketers are living in a content marketing world. You can now basically use the term to describe any...

  • Man in Backpack in University Library

    What’s Trending: Stay in School

    August 26, 2019

    Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being...

  • What’s Trending: Are You Measuring What Matters Most?

    August 19, 2019

    Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every...

  • What’s Trending: Turn Attention into Engagement

    What’s Trending: Turn Attention into Engagement

    August 12, 2019

    It’s easy to slip into thinking that marketing is about attracting attention. We’re building awareness. We’re generating demand. We...