The central themes at this week’s Cannes Lions Festival were readily apparent: data and diversity. As if to make the tech industry’s advances as conspicuous as possible, Snapchat loudly announced its presence with a bright yellow branded ferris wheel right next to the conference entrance. As the wheel spins, so too does the world. In Cannes, the necessity of...
What's Trending in Marketing: Top Content of the Week Articles
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As a marketer reading this roundup, it’s safe to say you enjoy learning and broadening your professional horizons. What better way to do so than with compelling and insightful quotes from some of the industry’s best and brightest? A thoughtful article or column can impart knowledge that resonates, but nothing compares to an inspiring revelation tucked neatly...
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In this digital world, nothing stays the same for long. The habits of internet users change about as quickly as the search engine algorithms that help them find content. To keep pace, and continue to improve, marketers must closely monitor the shifting currents. Given the scope of this vast sea we navigate, tracking the tides and their constant movement can be...
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Technology. It permeates so many industries across the world and marketing is no different. New innovations are continually emerging...
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Digital marketers are on a quest to assemble as complete a picture of the buyer’s journey as possible. We want to know what our...
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Twenty years ago, marketing was about as complicated as a four-track recorder. Marketers had a few dials to turn, a couple of buttons...