Marketing Trends Articles

  • Woman at a desk with a tablet

    What’s Trending: Building Better B2B

    August 3, 2020

    By now, I hope all B2B marketers agree that B2B marketing should aim to be more empathetic, like B2C. We can be more emotional, like B2C. We should be creating content that people actually want to read, like… You get the idea. B2B marketers have spent the last decade, at least, cribbing from B2C. That’s a good thing — it’s made our marketing better. It’s made...

  • Woman working at desk at home with dog on her lap

    What’s Trending: Get Proactive With Planning

    July 20, 2020

    Suddenly, we’re halfway through the year. Even as individual days and weeks seem to stretch on forever, we’re well into Q3. The headlong rush to the end of the year has begun — before we know it, 2020 will be in our rearview mirror. Now is a good time to pause, take stock, and plan for the rest of the year and the start of 2021. The uncertainty and upheaval of...

  • Man working at a table in a kitchen

    What’s Trending: Connect With Content

    July 13, 2020

    In 2008, the inimitable Seth Godin said, “Content marketing is the only marketing that’s left.” He made the statement as the world was in turmoil: The housing crisis was spiraling into a full-blown economic meltdown, fueling unrest around the world. With the world in crisis, people craved stability, empathy, something valuable and useful. Content marketing was...

  • A woman standing next to her desk while holding the paws of the dog standing in front of her.

    What’s Trending: Fending Off Fatigue

    June 29, 2020

    Did you ever think you would miss going into the office every weekday? Even for those of us most enthusiastic about working at home,...

  • A man running outside with the city in the background.

    What’s Trending: Fortify the Fundamentals

    May 27, 2020

    It’s strange to think about all the athletes, gymnasts, and dancers in lockdown right now. These folks are used to a regimen of...

  • A self portrait of a male content marketer wearing glasses with his arm crossing his body, looking directly in to the camera.

    What’s Trending: Content Takes the Spotlight

    May 18, 2020

    The current crisis has reduced the size of marketers’ tactical toolkit. In-person events are off the table, and people seem less...