Marketing is not a one-and-done kind of job. The true leaders in our profession are always measuring, evaluating, and optimizing. Once you start to settle, you start to fall behind. That said, marketing is also a busy, time-intensive kind of job. If something isn’t actively demanding your attention, and seems to be working okay, it’s easy to let it slide. But...
Marketing Trends Articles
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Summer is a great time to travel. Whether it’s visiting family, checking out tourist spots, or just spending a week at the beach, there’s nothing quite like a summer vacation. Of course, once the vacation is over, you’re back at home. And if you’re like me, it’s a place full of half-finished home improvement projects. There just never seems to be time to finish...
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What was the highlight of your July 4th holiday last week? There are many valid answers: friends, family, barbecuing, the patriotic spirit. I love all these things, but I really love the fireworks. Few things match the spectacle of a well-executed display, with dazzling colors intermingling across the night sky. The best part about a fireworks show, of course,...
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Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in...
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At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their...
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Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just...
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