Marketing Trends Articles

  • A man in a suit riding a motorized scooter across a city street. His shadow can be seen on the ground beside him.

    What’s Trending: Fine-Tune Your Content Strategy

    March 9, 2021

    Marketing is a game of inches. It’s very rare to make a single change that doubles or triples results. Most of the time it’s an ongoing journey of tweaks and adjustments, the fine-tuning that keeps us continually improving. In the last trending post, we shared articles that could help with a major content overhaul. For this week’s roundup, we looked for those...

  • Woman working alone looking at a tablet

    What’s Trending: Revamping Content Marketing

    February 24, 2021

    On the long list of things that have changed — perhaps permanently — since last year, we can add content marketing. The just-right content marketing strategy has always been a moving target, of course. But the pandemic changed everything from people’s browsing habits to the type of topics they’re searching for. If you haven’t given your content an overhaul...

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get — until you’re running marathons and steadily improving your finish time. It turns out, the key word in “best practice” isn’t “best.” It’s the practice that matters. Think of best practices as an invitation or a challenge, not a...

  • Female marketer smiling while sitting at her desk in an office with her hand under her chin.

    What’s Trending: Getting Better All the Time

    October 5, 2020

    There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most...

  • Woman at desk looking at computer

    What’s Trending: Strengthen Your Strategy

    September 28, 2020

    Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are...

  • Woman sitting on couch with laptop on her phone

    What’s Trending: Publication Is Just the Beginning

    September 21, 2020

    For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple...