Marketing Trends Articles

  • A woman in a red dress walking outside, brushing her hair back with one hand while she looks down at her phone in the other.

    What’s Trending: Brand Recognition and Resonance

    September 23, 2021

    Remember those commercials with the slogan, “So easy, a caveman could do it?” They were everywhere in the early 00s, even inspiring a short-lived sitcom based on the 30-second spots. Now: remember what service those commercials were advertising, and for which brand? Many folks would have no trouble remembering the commercials themselves. But there’s a difference...

  • A woman walking outside holding her phone in hand as she looks directly in to the camera. Restaurant tables and lush foliage fill the background.

    What’s Trending: Upgrade and Enhance

    September 7, 2021

    The first time I watched a DVD, I was blown away by the image quality. The image was so detailed, sharp and clear. Compared to DVDs, my VHS tapes looked like I was watching through a dirty window. I couldn’t go back. And I couldn’t imagine the picture getting any better. Until I saw my first Blu-ray, that is. And my first 4K…. You get the idea. No matter how...

  • Two men and a woman walking and talking outside

    What’s Trending: The Head and the Heart

    August 24, 2021

    Content marketing is a creative and analytical practice. We have to gather and analyze the data to guide content strategy, then create something compelling that will earn and reward people’s attention. We have to have a scientist’s mind for innovation and the capacity to feel true empathy for our audiences. Successful content marketers seek to continually...

  • What’s Trending: Engage and Connect

    August 10, 2021

    B2B buying isn’t purely transactional anymore — if it ever truly was. Buyers aren’t simply looking at fact sheets and comparing...

  • Woman walking on busy city street

    What’s Trending: Shake Things Up

    July 27, 2021

    Anyone who sells or markets to business customers knows that it’s no longer business as usual. It can’t be, if we want to succeed. The...

  • Woman looking directly at camera

    What’s Trending: Summer Standouts

    July 13, 2021

    From Major League Baseball’s All-Star Game to the Cannes Film Festival, this is a month for standouts to take the stage. The sun...