What's Trending in Marketing: Top Content of the Week Articles

  • Bike Race

    What’s Trending: Lead the Pack with Personal Branding

    October 13, 2017

    It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves... right? The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they apply...

  • Artist

    What’s Trending: Is Your Inner Artist in Hiding?

    October 6, 2017

    In the days leading up to her MarketingProfs B2B Forum event this week, Ann Handley shared her two most important stats from the 2018 B2B Content Marketing Report. Among them: 74% of B2B marketers agree their organization values creativity and craft in content production. Now compare that to the 88% of “top performing” orgs that agreed, and we see a relatively...

  • Boston

    What’s Trending: Beantown and B2B

    September 29, 2017

    Big things are happening in Boston. No, we’re not talking about the Red Sox heading to the playoffs, or the Patriots aiming for another Super Bowl title, or the Celtics preparing to start a fresh season with newly acquired Kyrie Irving in the backcourt. Beantown might be providing plenty of fodder for sports fans, as usual, but as September gives way to October,...

  • Blogging

    What's Trending: Blogging to Drive Business Impact

    September 22, 2017

    Blogging has long been viewed as a staple in the world of content marketing. That isn’t likely to change soon. Publishing blog posts...

  • Employee Engagement

    What’s Trending: Why Employee Engagement is Essential for...

    September 15, 2017

    “Engagement” is one of the most oft-used buzzwords in marketing today, and with good reason. It represents some of the primary...

  • San Francisco Golden Gate Bridge

    What’s Trending: Build a Bridge Between Content and SEO

    September 8, 2017

    Content Marketing World is just wrapping up its 2017 convention in Cleveland, and two of the central themes at this year’s event were...