Marketing Trends Articles

  • Marketers Are Everywhere Doing Everything

    What’s Trending: Mastering Marketing’s Many Vocations

    September 14, 2018

    When someone asks what you do for a living, feel free to reply: “I’m a psychologist, a writer, a data scientist, a graphic designer, and a project manager.” That’s an accurate – even incomplete – description of the many roles a modern marketer has to fill. Marketing takes both left-brain and right-brain skills. We have to master both logic and emotion, data and...

  • Winter is coming

    What’s Trending: Winter is Coming

    August 31, 2018

    All of a sudden, August is coming to a close and summer is fading away. There’s a sense of urgency that can set in around this point on the calendar. It’s time to face some cold realities — and I don’t just mean it literally for those who live in northern climates. With the third quarter winding down, and 2019 creeping up on the horizon, the clock is ticking on...

  • Shoe Sticking to Ground with Bubblegum

    What’s Trending: How to Make Your Content Sticky

    August 24, 2018

    Would you describe your content marketing as rubber or glue? In the first case, visitors quickly bounce before the content can make an impact. In the second, they stick around thanks to an immediate catch or irresistible hook. It goes without saying that marketers should be aiming for the latter outcome, but that’s no easy task in a world of heightening...

  • Man Searching Through Binoculars

    What’s Trending: The Search for Sophistication with Social ...

    August 10, 2018

    *Image Source In her report from this week’s Digiday Content Marketing Summit in Colorado, Shareen Pathak rounded up quotes from...

  • Gears in a machine

    What’s Trending: The Most Promising Technologies for...

    August 4, 2018

    The concept of “content marketing AI” can feel unsettling. Upon hearing it mentioned, I can’t help but envision robots tapping away at...

  • Collection of Brand Logos on Wall

    What’s Trending: I’m With the Brand

    July 27, 2018

    What is a brand? At one point, way back when, the word referred simply to a company’s name and logo. But over the decades branding has...