What's Trending in Marketing: Top Content of the Week Articles

  • Purple Spring Flowers

    What’s Trending: Breathe New Life Into B2B Marketing

    March 23, 2018

    It is said that spring breathes new life into the world around us. With another long winter officially reaching its end (the Spring Equinox fell on Tuesday), this feels like a period of infinite possibility, as fresh ideas blossom and revitalized creative minds flourish. In the spirit of the season, now might be a fitting time to reexamine our approaches to B2B...

  • Kayakers Paddle Down a Green River on St. Patrick’s Day

    What’s Trending: No Blarney Personal Branding

    March 16, 2018

    That 24-hour period when “going green” changes its meaning is upon us. Whether you participate in St. Patrick’s Day or prefer to celebrate from the sidelines, there’s no denying the strong sense of identity tied to the holiday. As a brand, St. Patrick’s Day is strong. People know what it is, what it isn’t, what it’s about, and what to expect from it. Popular as...

  • Typing on old Typewriter

    What's Trending: Key Content Marketing Trends in 2018

    March 9, 2018

    Recently I came across a digital scan of a newspaper from the early 1900s. It was cool to see the historic recordings of another era, but what really surprised me was how similar its contents were to what you’d find in a newspaper today. Sure, the layout was more chaotic, and the subject matter drastically different. But the writing — the headline structures,...

  • Chains Linking Together

    What's Trending: Linking Your Social Media Strategy

    March 2, 2018

    Since the dawn of the internet, links have been fundamental to its makeup. We still recognize those clickable blue text portals the...

  • Girl on phone drinking coffee

    What's Trending: New Ways to Extend Your Marketing Reach

    February 23, 2018

    Ask any digital marketer about the top challenges they face today, and this answer is all but certain to rank near the top: Getting in...

  • Video Marketing

    What's Trending: Voice Search and Video Marketing

    February 16, 2018

    As someone who loves both composing and consuming the written word, it pains me to say this. But there’s no avoiding the reality that...