Marketing Trends Articles

  • What’s Trending: Put the “Purpose” in Content Repurposing

    May 20, 2019

    Summer is the season of repurposing. Pull the top down on that convertible and you’ve got a wide-open warm-weather ride. Turn those snug, comfy mittens into koozies for cold drinks. Cut the legs off your jeans and you’ve got a perfectly good pair of jorts. (Mileage may vary on the jorts suggestion.) Much of the winter gear that performs best can be reused in new...

  • Video Marketing

    What’s Trending: No Endgame in Sight for Video Marketing

    May 6, 2019

    Certain words just seem to put people on edge. Of late, “spoiler” has been chief among them. With the closing installment of the Avengers saga hitting theaters last weekend, and with HBO’s Game of Thrones rolling out its highly anticipated final season, social media users are proceeding with great caution. If you opted to wait out the massive crowds for Endgame,...

  • What’s Trending: Content Marketing Reactions

    April 22, 2019

    For every action, there is an equal and opposite reaction. If only Newton’s third law applied to content marketing. I wish the amount of effort, conviction, and thoughtfulness that goes into what I write were always automatically matched by readers on the other end. But as we know, reactions must be earned. If we’re not drawing them out with our content — be it...

  • What’s Trending: Keeping the Faith

    What’s Trending: Keeping the Faith

    April 15, 2019

    Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month,...

  • What’s Trending: The Growing Focus on ABM

    April 8, 2019

    At its core, account-based marketing is all about focus. Modeled around the concentrated pursuit of key targeted accounts, this...

  • Don't Be Fooled

    What’s Trending: Don’t Be Fooled

    April 1, 2019

    April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to...