Marketing Trends Articles

  • Woman adjusting her bags as she walks down the street in a city

    What’s Trending: Innovations in B2B Marketing

    June 7, 2021

    B2B marketing is having a moment. Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the idea that B2B doesn’t have to be boring. That led to the realization that B2B can’t afford to be boring — that staid and dry content is no longer a viable option. With these epiphanies in mind, B2B marketers are reinventing...

  • Man and woman walking in a neighborhood

    What’s Trending: The New SEO and the Case for Content Marketing

    May 18, 2021

    Oh, to be an SEO specialist in the late ‘90s/early ‘00s! It was such a simple job back then. Find your keyword, repeat it a dozen times in the text, add a few extra mentions in invisible white text at the bottom. Then create a few sites to link back to your post, and link to them, and build a little insular empire of bot-fooling content. Granted, none of the...

  • A man in a suit riding a motorized scooter across a city street. His shadow can be seen on the ground beside him.

    What’s Trending: Fine-Tune Your Content Strategy

    March 9, 2021

    Marketing is a game of inches. It’s very rare to make a single change that doubles or triples results. Most of the time it’s an ongoing journey of tweaks and adjustments, the fine-tuning that keeps us continually improving. In the last trending post, we shared articles that could help with a major content overhaul. For this week’s roundup, we looked for those...

  • Woman working alone looking at a tablet

    What’s Trending: Revamping Content Marketing

    February 24, 2021

    On the long list of things that have changed — perhaps permanently — since last year, we can add content marketing. The just-right...

  • Man working in an office on a laptop

    What’s Trending: Make “Practice” Your Best Practice

    October 12, 2020

    When you take up running, your best might be running a single mile without stopping. But the more you practice, the better you get —...

  • Female marketer smiling while sitting at her desk in an office with her hand under her chin.

    What’s Trending: Getting Better All the Time

    October 5, 2020

    There’s nothing marketers do that they can’t do just a little bit better with measurement, experimentation, and optimization. The most...