The hottest cell phone of 2006 was the Motorola RAZR. It had a clamshell form factor for extra durability, a backlit aluminum keypad, and a battery that lasted for days. It was the absolute bleeding-edge state of the art. But the iPhone changed the game just one year later. Every feature that made the RAZR a top-selling phone was no longer relevant (including,...
Marketing Trends Articles
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- Marketing Trends
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What makes New Year’s Day so special? For most of us, it’s a time to reflect on the year, to think about who we are and who we want to be, to plan the next 12 months. Honestly, though, we could do that just as easily on February 27th, or March 8th. Why treat January 1st like it has magic powers of renewal? Think of it like the starting line on a racetrack. That...
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- Marketing Trends
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To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...
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- B2B Marketing Beat,
- Marketing Trends
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There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in...
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- Proof: Marketing ROI,
- Marketing Trends
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Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can...
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- LinkedIn B2B Marketing,
- Marketing Trends
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Creation is inherently risky. Any time we create something new, there’s a chance that it will fall flat. And if that danger doesn’t...
- Topics:
- LinkedIn B2B Marketing,
- Marketing Trends