Marketing Trends Articles

  • (According to Your Peers)

    B2B Marketers: What to Leave Behind in 2019 & What To Adopt in 2020

    January 22, 2020

    Out with the old, and in with the new. The arrival of a fresh year is a perfect time to clean house. As B2B marketers, it’s an opportunity to take a step back from the daily hustle and review our strategies to determine what’s worth keeping, what’s worth adding, and what needs to go.  By simply swapping out one ineffective habit or tactic, and replacing it with...

  • Your Marketing New Year's Resolutions

    What’s Trending: Keep Up Your Resolve

    January 20, 2020

    Looking for some peace and quiet this week? Head down to your local gym. There was likely a massive influx of new members for the first couple of weeks, but by now the flood has slowed to a trickle. If you were one of those hopeful new recruits, don’t feel bad: It’s estimated that 80% of all New Year’s resolutions fail by February. How can we keep our marketing...

  • 7 Experts Share How Marketing Must in Change in 2020

    December 19, 2019

    What do the smartest marketing minds in the world want to see happen in 2020? There’s only one way to find out…ask. In search of answers, we tapped into the network of the B2B Institute, a new think tank here at LinkedIn researching the future of B2B. We asked all of our experts the same question: “What are the big changes you’d like to see in the marketing...

  • What’s Trending: Stay Curious & Keep Reading

    December 9, 2019

    The most successful marketers are endlessly curious. We observe, ask questions, form hypotheses and test them. We’re committed to...

  • Line of Philosopher Statues in a Library

    What’s Trending: New Philosophies of Marketing

    November 18, 2019

    Marketers, why do we do what we do? It’s good to talk about specific tactics, best practices, all of the ‘what’ and the ‘how’ of...

  • What’s Trending: Find Your Center & Regain Balance

    November 11, 2019

    Content marketing, influencer marketing, social media, SEO, paid search, PPC, CRO…  No, that’s not a new verse to “We Didn’t Start the...