Marketing Trends Articles

  • storytelling in marketing

    What’s Trending: Storytelling, Marketing and Superheroes

    November 16, 2018

    A true multimedia legend left us this week. Stan Lee was more than just the public face of Marvel comics. As a writer, he helped create the heroes that crowd the multiplex today. As an editor, he helped promote new and diverse voices, proving that comic books could be more than kids stuff. We can learn much from Stan Lee about putting the storytelling in...

  • Woman Popping Bubbles

    What’s Trending: Content Marketing After the Bubble

    November 9, 2018

    For years, marketers have steadily increased the amount of content they create. “More content” was the cure-all, the way to get search engine rankings, capture audience attention, lead people to a purchase. So the content marketing bubble expanded… and expanded… And we all know what happens next. The bubble has burst. More content isn’t the right answer anymore...

  • What’s Trending: Do More with Less (Or Even Nothing at All)

    November 2, 2018

    Marketers are feeling increasing pressure to deliver spectacular results. But they frequently aren’t working with a spectacular budget. The way to get ahead? Go lean. Use your resources wisely; squeeze every bit of value out of every piece of content. Do more with less and something with nothing. That may sound like a tall order. But we’re marketers!...

  • Watching a scary movie

    What’s Trending: Face Your Content Marketing Fears

    October 26, 2018

    The horror genre is having a renaissance right now, raking in hundreds of millions at the multiplex and dominating streaming services....

  • Happy Man Listening to Music

    What’s Trending: The Role of Emotion in B2B Content...

    October 19, 2018

    In a post at MarketingProfs earlier this year addressing misperceptions about the role emotional drivers play in B2B decision-making,...

  • 2019 B2B Marketing Trends

    2019 B2B Marketing Trends: Ideas For The Contrarian Marketer

    October 17, 2018

    The most profitable ideas are contrarian ideas. If you don’t believe me, re-watch The Big Short. In the years leading up to the 2008...