Marketing Trends Articles

  • What’s Trending: Upgrade Your B2B Content Marketing

    January 14, 2019

    The hottest cell phone of 2006 was the Motorola RAZR. It had a clamshell form factor for extra durability, a backlit aluminum keypad, and a battery that lasted for days.  It was the absolute bleeding-edge state of the art. But the iPhone changed the game just one year later. Every feature that made the RAZR a top-selling phone was no longer relevant (including,...

  • What’s Trending: New Year, Who’s This?

    January 7, 2019

    What makes New Year’s Day so special? For most of us, it’s a time to reflect on the year, to think about who we are and who we want to be, to plan the next 12 months. Honestly, though, we could do that just as easily on February 27th, or March 8th. Why treat January 1st like it has magic powers of renewal? Think of it like the starting line on a racetrack. That...

  •  Taking B2B Marketing Strategies Off the Beaten Path

    Dare to Succeed in 2019: Embrace These B2B Marketing Trends and Forge Ahead Bravely

    December 14, 2018

    To be brave is to show mental or moral strength in the face of danger, fear, or difficulty. As marketers, we routinely stare down each of these menaces: the danger of unfulfilling campaigns and initiatives; the fear of lackluster results and dissatisfied stakeholders; the difficulty of avoiding negative outcomes in a world of rapid change and ever-growing...

  • Measuring ROI is as Essential as Telling Time

    Dare to Succeed in 2019: All-Time Marketing and Other...

    December 13, 2018

    There’s a quote I’m fond of, from a guy who’s done his share of measuring. The words have helped on many occasions, so poking holes in...

  • Dare to Succeed in 2019: Media Value Investing and Other...

    December 12, 2018

    Routines can be good. They provide predictability and a foundation for establishing strong habits. But the flip side is that they can...

  • Creative

    Dare to Succeed in 2019: The Originality Delusion and Other...

    December 11, 2018

    Creation is inherently risky. Any time we create something new, there’s a chance that it will fall flat. And if that danger doesn’t...