What's Trending in Marketing: Top Content of the Week Articles

  • Goldilocks

    What’s Trending: Find Your Content Marketing Goldilocks

    February 24, 2017

    New methodology alert: These posts were selected from what marketers were engaging with and sharing most this week on LinkedIn Elevate. Sometimes finding the right content marketing mix is like the fairy tale of Goldilocks and the Three Bears. We publish too frequently, then not frequently enough. The content is too long or too short. We’re relying too much on...

  • Heart-Shaped Steel Art Installation on a City Street

    What’s Trending: Marketing from the Heart

    February 17, 2017

    Valentine’s Day has come and gone, and you know what that means: Half-priced candy and chocolate for everyone. Marketers are known for getting the most out of our budgets. Maybe next year we can convince those we love to celebrate on the 15th and save a bundle. As nice as it may be to set aside a day to celebrate love, we know that the good feelings don’t start...

  • Sophisticated Man in Suit

    What’s Trending: Achieve the Next Level of Marketing Sophistication

    February 10, 2017

    Three years ago, the team at LinkedIn Marketing Solutions launched an eBook that proposed an idea: As an industry, we need to be more strategic, more data-driven, more insightful, and better educated. We need to be proactive, not just reactive. Simply put, we need to achieve a higher level of sophistication. Our first Sophisticated Marketer’s Guide to LinkedIn...

  • Turtle crawling

    What’s Trending: Move 1% Closer to Your Goal Every Day

    February 3, 2017

    Marketing is a game of inches. While we love big, showy, immediate results, most of the time it’s all about optimizing and iterating,...

  • Surreal Image of Swimmer Swimming Across a Road

    What’s Trending: Achieve the Improbable

    January 27, 2017

    Many popular video games have cheat codes: secret passwords that let your character do incredible things. For example, you could get...

  • Marketing Muscles

    What’s Trending: Boot Camp for Your Marketing Muscles

    January 20, 2017

    Sometimes, a big change requires a little system shock. Many folks looking to kick off a healthier 2017 turn to exercise boot camps,...