What's Trending: Marketing Trends of the Week Articles

  • Merry Go Round

    What’s Trending: Ride the Marketing Merry-Go-Round

    June 15, 2018

    The name “merry-go-round” is so fitting. Have you ever seen someone riding along on one of those oscillating horses without a big grin on their face? There’s something distinctly mesmerizing about an old-fashioned carousel, with its mounted animal models rotating in unison as carnival tunes blare overhead. These popular amusement park rides are interactive and...

  • Packed Soccer Stadium

    What’s Trending: Marketing GOOOOOAAAALS!

    June 8, 2018

    Soccer is in many ways a complex game, full of intricacies, varied techniques, and specialized rules. In another respect, though, it’s pretty simple: kick the ball past the goalie and into the net. Much like a forward dribbling through defenders before staring down a stingy netminder, marketers face plenty of challenges on the way to reaching their goals. But at...

  • Upside Down View Through Camera Lens

    What’s Trending: Question Conventions for a Fresh Look

    June 1, 2018

    What if we transformed the traditional concept of a marketing funnel into a “double funnel”? What if B2B brands started taking more consumer-centric approaches? What if locally based organizations adopted global mindsets? These kinds of “what ifs” are what’s trending this week in the world of marketing. Around the web, writers have been finding creative new...

  • What’s Trending: The Arrival of GDPR and What It Means to...

    May 25, 2018

    It’s here. Marketers have been talking about the General Data Protection Regulation (GDPR) forever, it seems, but now the May 25th...

  • Someone whispering

    What’s Trending: The Growing Impact of Influencer Marketing

    May 17, 2018

    With organic reach becoming more elusive in today’s online environment, and with trust toward institutions in decline, how can...

  • Directional Compass and Map

    What’s Trending: What Should Guide Your Marketing Decisions?

    May 11, 2018

    Ever wish you had a marketing ouija board? Not a paranormal entity communicating from beyond the grave — that’s creepy — but some sort...