What's Trending in Marketing: Top Content of the Week Articles

  • Chess

    What’s Trending: Is Your SEO Strategy Fit for 2018?

    December 8, 2017

    A few things in life are certain: death, taxes, and weekly search algorithm updates that throw your SEO strategy out of whack. Okay, “weekly” might be a slight exaggeration, but keeping up with Google’s ever-changing methodology presents a constant struggle for marketers. And the stakes are high, because edging out the competition for your most valuable keywords...

  • Sherlock Holmes Paraphernalia

    What’s Trending: How B2B Marketers Can Crack the Case Study

    December 1, 2017

    No matter how good your brand messaging is, it will never resonate in the same way as real-life stories and experiences from your customers. The authenticity and relatability cannot be matched. Capitalizing on positive feedback and turning it into persuasive content is a top priority for today’s marketers. Earlier this week, Sean Callahan wrote about ways to...

  • Man Viewing Contextual Online Ads on Tablet

    What’s Trending: Creating More Effective Online Ads

    November 24, 2017

    Running online ads can be stressful for marketers. Because of the investment in these campaigns, there is increased pressure to deliver clear revenue results. And with so many different promotions running on every channel, the challenge of standing out is magnified. As the battle for consumer’s attention heats up, marketers need a change in mindset to succeed....

  • Three Darts Hitting Same Spot on Board

    What’s Trending: Refine Your Retargeting for Big Returns

    November 17, 2017

    In the world of B2B, there’s no such thing as an impulse buy. The buying process can often extend over days — or months — of...

  • Close Up of Water Droplets on Purple Leaf

    What’s Trending: Vivid and Vibrant Visual Content Marketing

    November 10, 2017

    You’ve composed an excellent blog post, full of helpful information. You gave it the perfect curiosity-piquing headline. You wrote...

  • Line of Mailboxes Ready for Pickup and Delivery

    What’s Trending: B2B Email Marketing That Delivers

    November 3, 2017

    “You’ve got mail!” Did you ever use America Online, back when the dial-up service was introducing many of us to the Web for the first...