Marketing Trends Articles

  • A self portrait of a male content marketer wearing glasses with his arm crossing his body, looking directly in to the camera.

    What’s Trending: Content Takes the Spotlight

    May 18, 2020

    The current crisis has reduced the size of marketers’ tactical toolkit. In-person events are off the table, and people seem less interested in product-pushing advertising. For all of these reasons and more, content marketing is emerging as 2020’s most valuable tactic. People need advice, information, and entertainment. The best content can combine all three....

  • Female marketer pouring juice in glass with laptop on table in home office

    What’s Trending: Prepare for What’s Next

    May 11, 2020

    What will B2B marketing look like after the height of the current crisis has passed? It won’t be as simple as returning to our pre-pandemic regularly scheduled program. Marketing leaders should be preparing their teams for new changes. We should be strategically planning our next steps, even though it may be a while yet until we make them. Many of the new best...

  • Mother talking on phone and in front laptop on the kitchen island and son on tablet

    What’s Trending: Embracing Data

    May 4, 2020

    It seems like every day we see something new that reminds us that the world has changed. But the most effective marketers aren't relying on just what they observe; they're relying on what the data tells them about this new world. This week’s roundup examines what the data is showing us and features tips on knowing your audience, adjusting your metrics, and...

  • Changing the B2B Marketing Rulebook

    What’s Trending: Changing the B2B Rulebook

    April 27, 2020

    The conventional wisdom is people are B2B buyers when they’re at work, and B2C consumers at home. That’s been the presumed split in...

  • Aiming Higher than Normal in B2B Marketing

    What’s Trending: Aim Higher than “Normal”

    April 20, 2020

    After a month or more in isolation, it’s natural to romanticize the idea of returning to “normal.” Traffic, crowded supermarkets,...

  • Getting Up to Marketing Speed

    What’s Trending: Getting Up to Speed

    April 6, 2020

    The new trend going around social media is people showcasing what they’re doing with their “extra time.” If you are able physically...