When someone asks what you do for a living, feel free to reply: “I’m a psychologist, a writer, a data scientist, a graphic designer, and a project manager.” That’s an accurate – even incomplete – description of the many roles a modern marketer has to fill. Marketing takes both left-brain and right-brain skills. We have to master both logic and emotion, data and...
Marketing Trends Articles
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All of a sudden, August is coming to a close and summer is fading away. There’s a sense of urgency that can set in around this point on the calendar. It’s time to face some cold realities — and I don’t just mean it literally for those who live in northern climates. With the third quarter winding down, and 2019 creeping up on the horizon, the clock is ticking on...
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Would you describe your content marketing as rubber or glue? In the first case, visitors quickly bounce before the content can make an impact. In the second, they stick around thanks to an immediate catch or irresistible hook. It goes without saying that marketers should be aiming for the latter outcome, but that’s no easy task in a world of heightening...
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*Image Source In her report from this week’s Digiday Content Marketing Summit in Colorado, Shareen Pathak rounded up quotes from...
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The concept of “content marketing AI” can feel unsettling. Upon hearing it mentioned, I can’t help but envision robots tapping away at...
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What is a brand? At one point, way back when, the word referred simply to a company’s name and logo. But over the decades branding has...
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