What's Trending in Marketing: Top Content of the Week Articles

  • Camcorder Shooting Video

    What’s Trending: Is Video Overtaking the Content Kingdom?

    August 18, 2017

    The unmistakable rise of video on the web is leading many marketers to wonder how they can incorporate the medium into their own strategies. To some who’ve been raised on the written word, video marketing can feel new and foreign, but you don’t have to look far to see creative and impactful applications across a wide array of industries. Early this year, Forbes...

  • Crater from Meteor Strike Representing Marketing Impact

    What's Trending: Creating Meteoric Content

    August 11, 2017

    Is your content doing what it’s supposed to do? Sometimes, it can be all too easy to settle into the routine of churning out marketing material that, while strategically sound, fails to inspire action. You have your content calendar planned out, your targeted keywords lined up, your channels all accounted for -- but your content burns out in the atmosphere...

  • Futuristic Elevator System

    What's Trending: Content Marketing in 2022

    August 4, 2017

    John F. Kennedy once said, “Change is the law of life, and those who look only to the past or present are certain to miss the future.” Marketers especially should take these words to heart. Today’s best practices are tomorrow’s cautionary tales. If we get too caught up in the way things have always been done, we will never innovate or grow. With change in mind,...

  • Typewriter

    What’s Trending: Writing the Perfect B2B Blog Post

    July 28, 2017

    Is there a secret formula to writing great blog posts for B2B audiences? Can marketers follow a universal blueprint to create content...

  • Little boy holding an gold trophy

    What’s Trending: How to Create Award-Winning Content

    July 21, 2017

    Awards season is upon us. In entertainment, the TV world has been buzzing with the announcement of this year’s Emmy nominations. And...

  • World Map

    What’s Trending: Thinking and Acting Globally

    July 14, 2017

    Now is the time for marketers to think big. As the World Wide Web continues to live up to its name, connecting people across the...