Marketing Trends Articles

  •  Sunrise on a Mountain Road

    What’s Trending: Make Up for Lost Time

    March 11, 2019

    The thief of time has come. We’re powerless to stop it. On Sunday morning at 2 a.m., we lost an hour of sleep to daylight savings time. (Except for you Arizonans. Try not to be too smug about it). It’s an hour that costs the U.S. an average of $434 million in lost productivity the following Monday.   How can marketers make up for lost time? We can get more...

  • What’s Trending: Ideas to Inspire Your Content Marketing

    March 4, 2019

    Everything begins with an idea. Behind any successful content marketing campaign is an idea that set it in motion. This spark is essential yet elusive; there is no best practice or reliable formula for coming up with a great idea. And if you’re like me, you may find that the well occasionally runs dry. When you need to get a new program or project up-and-running...

  • Man in Hooded Sweatshirt on a Beach at Sunrise

    What’s Trending: Toward More Mindful Marketing

    February 18, 2019

    Mindfulness is a buzzword in both the self-improvement and business spheres. It basically means paying more attention to our lives as they pass: being fully present in the moment, patiently observing, breaking free from distraction. It can be surprisingly hard to practice mindfulness in one’s personal life. It’s even trickier to apply it to a fast-moving...

  • Girl laughing

    What’s Trending: Emotional Connections in B2B Marketing

    February 11, 2019

    What was your favorite commercial during last week’s Super Bowl? Answers are sure to vary, but there’s a good chance your pick made...

  • Fans At A Concert

    What’s Trending: Turning Casual Followers into Raving Fans

    January 28, 2019

    What separates a casual follower from a raving fan? Whether they turn up when you ask them to. For sports teams and rock bands, that...

  • Sparkler

    What’s Trending: Does Your Content Spark Joy?

    January 21, 2019

    Does it spark joy? If you have seen this catchphrase circulating on social media, you have Marie Kondo to thank. In her books and her...