Summer is the season of repurposing. Pull the top down on that convertible and you’ve got a wide-open warm-weather ride. Turn those snug, comfy mittens into koozies for cold drinks. Cut the legs off your jeans and you’ve got a perfectly good pair of jorts. (Mileage may vary on the jorts suggestion.) Much of the winter gear that performs best can be reused in new...
Marketing Trends Articles
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Certain words just seem to put people on edge. Of late, “spoiler” has been chief among them. With the closing installment of the Avengers saga hitting theaters last weekend, and with HBO’s Game of Thrones rolling out its highly anticipated final season, social media users are proceeding with great caution. If you opted to wait out the massive crowds for Endgame,...
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For every action, there is an equal and opposite reaction. If only Newton’s third law applied to content marketing. I wish the amount of effort, conviction, and thoughtfulness that goes into what I write were always automatically matched by readers on the other end. But as we know, reactions must be earned. If we’re not drawing them out with our content — be it...
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Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month,...
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At its core, account-based marketing is all about focus. Modeled around the concentrated pursuit of key targeted accounts, this...
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April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to...
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