Marketing Trends Articles

  • Woman sitting in front of computer and monitor smiling

    What’s Trending: Make B2B Content More Memorable

    August 24, 2020

    Have you noticed recently that the days are starting to blend together? It seems like last Friday was a month ago, but next Friday will be here before we blink twice. Part of what’s contributing to this phenomenon is the sameness of our days. There’s no night out at a movie, or seeing a concert, or taking a long vacation. Many of us aren’t even leaving the house...

  • Marketer working remotely as his baby plays

    What’s Trending: Renew Your Content Strategy Commitment

    August 17, 2020

    Content marketing always starts with the best of intentions. You do your research, develop a strategy, fill out an editorial calendar, and establish a publishing cadence. Your content is 100% relevant to your audience, each piece serves a purpose, and your results are real and measurable. But, of course, things tend to slip over time. If your content is...

  • Woman at a desk with a tablet

    What’s Trending: Building Better B2B

    August 3, 2020

    By now, I hope all B2B marketers agree that B2B marketing should aim to be more empathetic, like B2C. We can be more emotional, like B2C. We should be creating content that people actually want to read, like… You get the idea. B2B marketers have spent the last decade, at least, cribbing from B2C. That’s a good thing — it’s made our marketing better. It’s made...

  • Woman working at desk at home with dog on her lap

    What’s Trending: Get Proactive With Planning

    July 20, 2020

    Suddenly, we’re halfway through the year. Even as individual days and weeks seem to stretch on forever, we’re well into Q3. The...

  • Man working at a table in a kitchen

    What’s Trending: Connect With Content

    July 13, 2020

    In 2008, the inimitable Seth Godin said, “Content marketing is the only marketing that’s left.” He made the statement as the world was...

  • A woman standing next to her desk while holding the paws of the dog standing in front of her.

    What’s Trending: Fending Off Fatigue

    June 29, 2020

    Did you ever think you would miss going into the office every weekday? Even for those of us most enthusiastic about working at home,...