Marketing Trends Articles

  • Woman at desk looking at computer

    What’s Trending: Strengthen Your Strategy

    September 28, 2020

    Marketing is a highly strategic profession. We set measurable goals, keep a close eye on the metrics that matter most, and are constantly optimizing and improving performance. Every digital ad and every piece of content is part of our ingenious master plan. That’s the ideal form of marketing. In practice, of course, things can get a little murkier. It can be...

  • Woman sitting on couch with laptop on her phone

    What’s Trending: Publication Is Just the Beginning

    September 21, 2020

    For content marketers, publishing can sometimes feel like the finish line. After all the audience research, the outlines, and multiple drafts, having the content finally available to your audience is definitely a victory. But creating and publishing that perfect draft is only the beginning of your content’s lifecycle. Now begins the exciting and rewarding...

  • Female Professional Making List at Desk

    What’s Trending: Make the List

    September 7, 2020

    There’s an elegant simplicity to the simple to-do list. It may not be as sophisticated as a diary, as substantial as a manual, or as lofty as a philosophical treatise. But it does one thing well: It gives you straightforward instructions on what to do and in what order. In the era of peak content, where massive 5,000 word blogs stomp the earth, it can seem like...

  • What’s Trending: Who Tells Your (Brand’s) Story?

    August 31, 2020

    “Let me tell you what I wish I’d known, when I was young and dreamed of glory. You have no control who lives, who dies, who tells your...

  • Woman sitting in front of computer and monitor smiling

    What’s Trending: Make B2B Content More Memorable

    August 24, 2020

    Have you noticed recently that the days are starting to blend together? It seems like last Friday was a month ago, but next Friday...

  • Marketer working remotely as his baby plays

    What’s Trending: Renew Your Content Strategy Commitment

    August 17, 2020

    Content marketing always starts with the best of intentions. You do your research, develop a strategy, fill out an editorial calendar,...