Marketing Trends Articles

  • Video Marketing

    What’s Trending: No Endgame in Sight for Video Marketing

    May 6, 2019

    Certain words just seem to put people on edge. Of late, “spoiler” has been chief among them. With the closing installment of the Avengers saga hitting theaters last weekend, and with HBO’s Game of Thrones rolling out its highly anticipated final season, social media users are proceeding with great caution. If you opted to wait out the massive crowds for Endgame,...

  • What’s Trending: Content Marketing Reactions

    April 22, 2019

    For every action, there is an equal and opposite reaction. If only Newton’s third law applied to content marketing. I wish the amount of effort, conviction, and thoughtfulness that goes into what I write were always automatically matched by readers on the other end. But as we know, reactions must be earned. If we’re not drawing them out with our content — be it...

  • What’s Trending: Keeping the Faith

    What’s Trending: Keeping the Faith

    April 15, 2019

    Are marketers losing faith in the efficacy of content marketing?! That’s exactly what a headline on The Drum suggested last month, with John Glenday pointing out that, in a study published by Heinz Marketing and commissioned by ON24, “63% ... conceded that their own content marketing strategy was either ineffective or only partially so, a significant...

  • What’s Trending: The Growing Focus on ABM

    April 8, 2019

    At its core, account-based marketing is all about focus. Modeled around the concentrated pursuit of key targeted accounts, this...

  • Don't Be Fooled

    What’s Trending: Don’t Be Fooled

    April 1, 2019

    April Fool’s Day has shifted meaning in the past few years, hasn’t it? It used to be time for family pranksters and office cut-ups to...

  • Content Marketing Strategy

    What’s Trending: Taming the Madness of March

    March 25, 2019

    The end of March means different things to different folks. For some, it’s a celebration of the end of winter. For others, it’s a time...