Marketing Trends Articles

  • What’s Trending: The Wide World of Content Marketing

    September 2, 2019

    With Content Marketing World upon us this week, I find myself thinking about how fitting the event’s name is. Yes, the entirety of the Huntington Convention Center in Cleveland will be overtaken by passionate practitioners on Tuesday, but more broadly, all of us marketers are living in a content marketing world. You can now basically use the term to describe any...

  • Man in Backpack in University Library

    What’s Trending: Stay in School

    August 26, 2019

    Do you feel a tiny bit of panic every year when the Back to School displays start popping up? For most of us, the thought of being stuck in a high school classroom again causes anxiety.  It’s no surprise that “back in high school taking a test I didn’t study for” is high on the list of most common nightmares. School was stressful. Well, good news, marketers! We...

  • What’s Trending: Are You Measuring What Matters Most?

    August 19, 2019

    Imagine you were trying to become more physically fit, and to measure your progress, you checked your height and your shoe size every week. You kept detailed logs of height and shoe size, noted fluctuations, tested new ways to affect those metrics. Odds are these measurements wouldn’t help you reach your goal. I’m sure you can think of a dozen more relevant...

  • What’s Trending: Turn Attention into Engagement

    What’s Trending: Turn Attention into Engagement

    August 12, 2019

    It’s easy to slip into thinking that marketing is about attracting attention. We’re building awareness. We’re generating demand. We...

  • LinkedIn: More Than B2B

    LinkedIn: No Longer Just a B2B Platform

    August 11, 2019

    Editor’s Note: This guest post was contributed by Nate Nicely, Global Communications and Brand Strategy Manager, iProspect. A version...

  • A Circuit Board with Data-Driven Marketer’s Silhouette in the Middle

    What’s Trending: Data in the Driver’s Seat

    August 5, 2019

    Is marketing an art or a science? The answer, of course, is both. Marketers need creativity and intuition, to be sure. But we also...