Marketing Trends Articles

  • What’s Trending: Colorize Your B2B Marketing

    What’s Trending: Colorize Your B2B Marketing

    June 24, 2019

    Q: Why should you never let a B2B marketer wrap a birthday present? A: They only use white paper. Marketers used to think of B2B in terms of buttoned-down black and white. You build a logical case for the superiority of your product, and the sales team closes the deal. Just the name “white paper” says it all. We’re not getting fancy here; we’re not playing on...

  • Marketers

    What’s Trending: Social Media Stats You Should Know

    June 17, 2019

    At some point within the past year or so, according to eMarketer, people in the U.S. started spending more time per day with their mobile devices than their TVs. This feels like an important, if inevitable, milestone. Statistics are everywhere in the business world these days. Sometimes it feels like there are way too many of them, especially when we often see...

  • What’s Trending: Marketing Meets the Bottom Line

    June 10, 2019

    Marketers have more data on hand than ever before. We can target, deliver, and measure impact in ways we wouldn’t have dreamed of just a decade ago. Of course, the flip side is that we’re now expected to measure our efforts in strict business terms. No one would have asked a marketer in the ‘60s to prove the effectiveness of their brand awareness campaign. No...

  • What’s Trending: Webinar Workshop

    June 3, 2019

    “Appointment viewing.” This phrase once represented the gold standard for television. Nowadays, we don’t hear it as much, because most...

  • What’s Trending: Rise of the Micro-Influencer

    May 27, 2019

    If your company is thinking big with influencer marketing, it might be best to think small when identifying candidates. As these...

  • What’s Trending: Put the “Purpose” in Content Repurposing

    May 20, 2019

    Summer is the season of repurposing. Pull the top down on that convertible and you’ve got a wide-open warm-weather ride. Turn those...