Upcoming Webcast: The Remarkable Approach of Content Marketing
June 19, 2013
Today, your buyers are savvier and more informed because they can access relevant content, on demand. Research shows they are already 60% through their decision-making process before they even engage with your brand. In order to influence their behavior, you need a content marketing strategy.
To learn what makes a great content marketing strategy, please join us on Tuesday, June 25th at 9am PST (12pm EST) for "The Remarkable Approach Of Content Marketing." This is an exclusive webcast with Robert Rose, the Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group.
As a recognized expert in content marketing strategy, digital media and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He is the author of the book Managing Content Marketing and a frequent keynote speaker, advising top professionals in the successful strategy of content marketing and Web site management. Robert is widely quoted in the press, including publications such as the Wall Street Journal, Wired, BusinessWeek, CBS Interactive, KMWorld, and Direct Marketing News.
Robert will be joined by Keith Richey from LinkedIn Marketing Solutions to discuss what is truly at the heart of a great content marketing strategy.
Don't miss out, register now!
And visit our resource center to get started with content marketing on LinkedIn.