[Webinar] Recap: Getting Started With Content Marketing On LinkedIn

August 6, 2013

Content marketing is not a new marketing phenomenon by any means, but it is one that is growing exponentially in prominence and importance. The second in our series of webinars on the power of content marketing, this session explores why content marketing matters to brands – and why LinkedIn is proving such a valuable channel to deliver the right content to the right audience.

Featuring Marc Bishop, Head of Global Product Marketing on LinkedIn, and Sudeep Cherian, Global Product Marketing Manager, the session provides an introduction to the history of content marketing and an essential guide for using LinkedIn Company Page Updates to achieve your content marketing goals. Ready to dive in? Watch or download the full session here.

Did you know that LinkedIn is the first channel that B2B decision-makers turn to when seeking relevant, insightful content to guide their choices? Marc Bishop explains how solutions like Company Page Updates, and now Sponsored Updates, allow marketers to build awareness and credibility through timely, relevant content in the LinkedIn Feed.  

Sudeep Cherian continues the discussion with a look at top-performing Company Page Updates on LinkedIn  providing 15 tips on how to create compelling updates for your LinkedIn Company Page.

Check out the first three tips below, then watch the video here for the full list.

Initial Tips to Creating Compelling Company Page Updates:

  1. Think like a journalist. Concise intros and snappy headlines are more likely to result in higher engagement.
  2. Use clear calls to action. Including a link can double the engagement with your update.
  3. Ask meaningful questions that are relevant to your target audience and, as a result, watch your comment rate soar.

Ready to get started with content marketing on LinkedIn? Click here to learn more.