What Marketing Metric Could You Not Live Without? [Video]

We recently asked 4 B2B marketing leaders. Here are their answers.

September 1, 2015

desert island

If you were stuck on a desert island with only one marketing metric and one music CD, what would they be?

There are dozens, if not hundreds, of metrics that marketers use to evaluate the impact of their efforts. But could you keep an eye on your organization’s health with a single metric? What is the one measurable that would keep your finger most firmly planted on the pulse of your company?

It’s a tricky question. And for this video from B2B Connect 2015, we made it even trickier by asking our interviewees what CD they can’t live without as well. It turns out their metric preferences are as varied as their musical tastes. From Springsteen to Mozart, Cost Per Opportunity to Revenue, their responses are entertaining and informative. Check out the video below to see four B2B marketing executives imagine their desert island stay:

  • Alicia Dietsch, Vice President of Marketing Communications & Operations at AT&T
  • Bryan Burdick, Global Head of B2B at LinkedIn Marketing Solutions
  • Mike Ward, VP of Demand Generation, Marketing at Workfront
  • Russell Glass, Head of Products at LinkedIn Marketing Solutions

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