What’s Trending in Marketing: Top Content of the Week

October 16, 2014

It's the most wonderful time of the year! No, it's not Christmas - it's conference season. If you're one of the several thousand marketers who have traveled across the country for a conference within the past couple of months, we feel your pain. Between the traveling, networking and inspiring panels, it is difficult to keep up with the latest and greatest content being created and shared online by industry leaders.  Luckily for you, we have compiled a convenient, consumable list of top marketing content. Read on to find what 10 pieces of content were trending this week.

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1. Could LinkedIn Be Adland’s Next $1 Billion Player? LinkedIn has evolved far beyond its beginnings as a recruiting database. Today, users are six times more likely to engage with content on the site than in career-related activities. Read this AdAge article by Michael Sebastian to learn how LinkedIn is evolving as a content platform and how consumer brands like Levi’s are using LinkedIn to connect with their consumers.

2. It's Time For Your Brand To Go "All In" “A brand is increasingly less about the product itself and more the experience the customer has,” writes LinkedIn Influencer David Edelman. The McKinsey partner explains how marketers need to leverage customer data in order to deliver memorable experiences.

3. The Future of Link Building As Google becomes more sophisticated, marketers need to evolve as well. In this post from the Moz blog, Paddy Moogan explains how link building is changing while also providing the four things marketers need to keep in mind to succeed.

4. Why The Best Marketers Are Engineers Marketers are most effective when they truly understand how a product will bring value to its consumers. Learn why LinkedIn Influencer Steve Blank believes companies in specialized markets should hire articulate domain experts and teach them how to be marketers.

5. 25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary The infographic is a content marketing darling: visually-appealing, easy to consume, and highly shareable. Copyblogger's Barry Feldman breaks down the impact of the infographic and shares 25 infographic types, themes, and concepts marketers can use for guidance.

6. How To Get Executives Excited About LinkedIn Executive buy-in can be a significant boost for marketers looking to use the LinkedIn platform more effectively. In this PR Daily post, Allyson Scott shares how marketers can communicate the value of LinkedIn as a marketing tool to the C-suite.

7. 5 Tips for Creating Content People Actually Want to Read How does a shopping site become a content destination? Fashion site Of a Kind recently found that 80% of its visitors come for the articles (in addition to buying clothes). In this Mashable article, Of a Kind co-founder Erica Cerulo reveals the five ways she engages website visitors with content.

8. A Content Marketing Strategy That Goes Beyond Pushing Tons Of Copy Studies show that up to 70% of content goes unused. This Fast Company post reveals three changes marketers should make to their content strategy to ensure content is not only used, but used effectively.

9. Why Content Marketing Is So Valuable For Small Business Owners More small businesses are discovering they can use content marketing to level the playing field with big name brands. Read this article by Susan Tucker to learn six ways small businesses benefit from publishing content.

10. How Brands & People Create a Value Exchange Discover what your brand can do to develop mutually beneficial relationships with consumers. This SlideShare presentation highlights results from Edelman’s second brandshare™ report that studied 15,000 consumers across 11 industries in 12 countries.