What’s Trending in Marketing: Top Content of the Week

December 5, 2014

Are you making a list? Checking it twice? If so, you are not the only one getting into the holiday spirit.

This time of year, list posts reign supreme in RSS feeds and social media sites. And this week, you’ll find several compelling list posts in our featured content as well.

Read on to discover books every marketer should read in 2015, learn the seven habits of highly effective digital marketers, and dive into a data-driven ranking of the top 200 brands and influencers in content marketing. It’s all here in our list of ten trending posts you and your marketing peers were reading and sharing this week.

Top Marketing Articles to Read This Week

1. Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn In this post from the Scripted Blog, Nicole Karlis caught up with LinkedIn's Global Content Marketing Lead, Jason Miller, to discuss emerging trends in content marketing, including the top three things marketers should be doing to utilize LinkedIn as part of their content marketing strategy.

2. 10 Tips for Writing Effective LinkedIn InMails InMails can be an incredibly effective way to make a personalized message stand out from the email inbox clutter. In this Search Engine Journal post, contributor Altaf Gilani shares a step-by-step guide for crafting InMails that get responses.

3. 20 Books Every Marketer Should Read in 2015 Looking for a great gift for a marketing friend this holiday season, or making your own wish list? In this post from the LinkedIn Marketing Solutions blog, you will not only discover a list of masterpieces from ten top industry experts, you will also see which books they recommend. Your 2015 must-read list awaits you!

4. Why No One’s Reading Your Marketing Content “A smart distribution model is just as important as developing good content in the first place — it’s how you bring in more business,” writes Jayson DeMers. Yet, only 25% of marketers actually invest in content distribution. This post from the Harvard Business Review will help you build a strategic distribution model to reach a larger audience with your content.

5. 20 Predictions for the Future of Storytelling Storytelling emerged as a powerful content marketing tool in 2014. Last month, Mashable Social Projects Manager Ryan Lytle asked readers for their predictions about the future of storytelling. He received more than 100 responses, and in this post, he curates the 20 best predictions he received. Check out this article to learn how your marketing peers think storytelling will evolve in the coming year.

6. 5 Mistakes That Hold Back Your Content Marketing Albert Einstein famously said, “Anyone who has never made a mistake has never tried anything new.” Because the world of content marketing is rapidly evolving, marketers must constantly test fresh tactics. Experimentation is essential as strategies that once worked can quickly become obsolete. In this post, KISSmetrics co-founder Neil Patel takes to the Content Marketing Institute blog to share the latest mistakes content marketers are making.

7. Content Marketing Landscape 2014: Top 200 Brands and Influencers How do we really know who the most influential content marketers are? What about the most influential brands? In this post on the Onalytica blog, Arthur Hilhorst uses data to determine the top 200 individuals and brands in content marketing.

8. 40 Incorrectly Used Words That Can Make You Look Dumb We all want to look smart. LinkedIn Influencer Jeff Haden wants you to look smart, too. That’s why he published this post on the LinkedIn publishing platform that provides 20 sets of commonly misued words.

9. How to be a Storytelling Superhero Forget Magneto, Lex Luthor, and The Joker; marketers today must fight hundreds of distractions for the attention of their consumers. In this post on the LinkedIn publishing platform, Alisa Miller reveals seven storytelling superpowers that will help you slice through the digital noise to reach your audience.

10. Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015! Did you know that 20% of your actions deliver 80% of your revenue? Check out this SlideShare presentation by Sean Singleton to learn seven habits that will drive more revenue by focusing on the right marketing actions in the coming year.

Stay connected with your industry over the holiday break. Take fresh insights & tips for highly effective marketing on the plane ride with you. Subscribe to the LinkedIn Marketing Solutions blog today.

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