What’s Trending in Marketing: Top Content of the Week

December 18, 2014

“The best gifts are the ones that are thoughtful and deeply touch you personally. They don’t have to be expensive either. They just show you that someone knows and appreciates you.”

This is how marketing evangelist and best-selling author Ekaterina Walter describes the joy she feels when receiving her annual homemade tree ornament from her daughter, who understands how much she cherishes Christmas and tree ornaments.

We loved this quote. And because we also love a good analogy, we couldn’t help but connect Ekaterina’s perspective on the best gifts with the best content marketing. Read on to discover the trending articles your marketing colleagues were reading and sharing this week. Who knows, you may just find an idea for that perfect content gift – the one your audience has always wanted.

Top Marketing Articles to Read this Week

1. 25 Women Who Rock Social Media – 2014 This is the fifth and final year of Lee Odden’s list of women who rock the social media world. See which social media marketing mavens made the list this year, and learn about a 17-year-old with aspirations of becoming the first astronaut to step foot on Mars.

2. The 2014 State of Digital Transformation [Infographic] What happens when you survey digital strategists? You gather a great amount of adept insights. In this post, Brian Solis takes us through the digital transformation and uses survey data to explain how companies are adapting to compete for both traditional and digital customers.

3. How to Avoid Looking Clueless No, this isn’t a reference to the 90’s teen flick – it’s more of a guide for avoiding bad social media practices. There are plenty of actions by so called “marketing experts/gurus” that are giving other social media marketing professionals a bad name. In this post, Guy Kawasaki gives you his blunt review of the social media activities you should avoid.

4. How to Boost Your Content Reach with Social Media In this post, Social Media Examiner contributor Eric Siu shares posting guidelines for popular social platforms. Use Eric’s advice to maximize the reach of your content after it goes live.

5. Taken’s Bryan Mills Seeks LinkedIn Members ‘With a Particular Set of Skills’ Bryan Mills (Liam Neeson’s character from the Taken trilogy) has become an instant “Influencer” on LinkedIn. See if you can get endorsed by Bryan for your “particular set of skills” by participating in this clever Taken 3 movie promotion.

6. The LinkedIn Marketing Cheat Sheet There’s a reason why Cliff’s Notes are so popular – everyone loves a handy cheat sheet. Take a gander at Kyle Reyes’ breakdown of LinkedIn marketing best practices for a quick strategy session.

7. 5 Smart Ways to Use LinkedIn for Reputation Management Optimizing positive, branded content to rank higher in SERPs than negative, user-generated content is a common reputation management tactic for brands. But did you know that LinkedIn can help with reputation management as well? In this post, Search Engine Journal contributor Jean Dion shares five ways you can use LinkedIn to boost your brand’s reputation.

8. 5 Trends Your Marketing Team Should Budget For In 2015 While maximizing every dollar of your budget is a skill, identifying the right trends to allocate funding towards is truly an art. In this post, Influence & Co. CEO John Hall helps you get artistic with your marketing budget in 2015.

9. Where Industry Leaders Predict Content Marketing Will Go In 2015 Danny Denhard asked designers, agency leaders, creative leads, and freelancers about the direction content marketing is headed. Check out his post on the LinkedIn publishing platform to see the answers he received. This is one meaty post, chocked full of perspectives.

10. 2015 Social Media Predictions From the Experts What new social media trends will emerge in 2015? Find out what marketing leaders like Brian Fanzo, Jeff Bullas, and Rebekah Radice have to say in this SlideShare presentation from Simply Measured.

Looking for more marketing inspiration? Stay connected with your industry over the holiday break. Subscribe to the LinkedIn Marketing Solutions blog today.