What’s Trending in Marketing: Top Content of the Week

January 16, 2015

It takes more than expertise in SEO, content, or social media marketing to reach the top. You also need leadership skills, interpersonal skills, and the ability to identify areas for self-improvement. These soft skills can not only help you develop empathy for your target audience, they can also help you reach the next step in your career.

If advancing your career is a goal for 2015, focusing on professional development (in all areas) will help you get there. In this week’s top content of the week, you’ll find awesome insights and advice from top content creators that can help speed your climb to the top. Get reading and on your path to success.

Top Marketing Articles to Read This Week

1. How Successful People Stay Calm Research of over one million people showed top performers overwhelmingly excel at managing their emotions during times of stress. In this article on our Publishing Platform, LinkedIn Influencer Dr. Travis Bradberry shares 10 ways successful people stay calm and provides tips for applying his advice in both your personal and professional life.

2. How I Easily Got 25% More Views on My LinkedIn Profile Recently HubSpot CEO Brian Halligan, Marketing VP Kipp Bodnar, and VP of Content Joe Chernov compared their rankings on LinkedIn’s “Most-Viewed Members at HubSpot” list. Joe came in last and resolved to figure out how to get more out of his LinkedIn profile. Check out his post on the HubSpot blog to learn the eight easy-to-implement steps he took to increase his profile views by 25%.

3. 6 Ways to Attract More LinkedIn Leads “Does LinkedIn bring you a steady stream of prospects?” asks Social Media Examiner contributor Kristina Jaramillo. In this article, Kristina shares six ways to attract more leads on LinkedIn by finding the right people, engaging them with content, and showing them how you can contribute to their success.

4. 50 Awesome Resources to Help You Be a Better Writer (and Content Marketer) If you are constantly feeling challenged to create great content, you are not alone. Head over to Inc. to learn about the 50 outstanding writing resources that Kevan Lee of Buffer used to teach himself to be a top-notch writer and content marketer.

5. 5 Social Media Business Trends You Need to Know for 2015 Social media spending at companies is on a growth spurt, with predictions that it will nearly triple in the next five years. In this post on the LinkedIn Publishing Platform, Hootsuite CEO Ryan Holmes reveals five ways social media will evolve in 2015 and shares his suggestions for how brands should respond to trends to stay on top.

6. Content Selling: The Next Evolution of Content Marketing The line between marketing and sales is blurring. Today, more marketers are working with social-savvy sales reps to create content that engages prospective buyers. Check out this infographic from KnowledgeTree to find out how content marketing and social selling align to create “content selling”.

7. The Wizard of Moz Talks SEO and Shares Tips for 2015 Moz founder Rand Fishkin is one of the most influential and visionary leaders in SEO (and marketing in general). Check out Rand’s interview on the Content Marketing Institute blog to learn what marketers are getting wrong with SEO, how Google is changing search, and how to use content marketing to get a bigger piece of the pie in 2015.

8. Marketing Lessons by Dr. Seuss According to Chris Hoyt, “Green Eggs and Ham” is the best book on marketing. Read Chris’s post on the LinkedIn Publishing Platform to discover the four marketing lessons you can learn from Sam-I-am’s transformation from skeptic to green eggs and ham fan.

9. What CMOs Are Talking About at CES: Four Major Trends Brands that aren't able to keep up with consumer's tech habits, as well as harness all the data involved, will be left behind,” declares AOL Platforms CEO Bob Lord. In this AdAge article, discover the four major technology trends that captured the attention of CMOs at the Consumers Electronics Show and learn how these trends should shape your marketing for 2015.

10. How Senior-Level Marketers Are Redefining Success and Integrating the Customer Journey In Q4 2014, LinkedIn partnered with Salesforce to create “The State of Marketing Leadership” research report. Check out this SlideShare presentation to learn how over 900 senior-level marketers measure marketing success and discover why marketers must be more agile, data-focused, and customer-obsessed than ever before.

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