What’s Trending in Marketing: Top Content of the Week

January 23, 2015

Do you remember your favorite toy? Chances are it was your imagination that brought it to life, and it was your inherent creativity that made playing with it fun. Fast forward to today, and your world is likely filled with deadlines, objectives, evaluation metrics, performance reviews, and a bunch of other adult things. Most of us got into marketing because we wanted a ‘fun job’ – we wanted to ‘create really cool stuff.’ Sure, we knew there would be adult things, but nothing we couldn’t take in stride.

But are you letting the adult things prevent you from having a fun job? From creating really cool stuff? If so, maybe it’s time to re-gift yourself that shiny marketing toy. The batteries and imagination still aren’t included, but with the right attitude, that won’t be a problem. Read on to discover the cool stuff your marketing peers were creating, reading, and sharing this week.

1. 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should) Are you using social media platforms to their full potential? Are you sure? In this HubSpot post, Lindsay Kolowich explains 20 little-known features of the most popular social media platforms, including LinkedIn.

2. Stop Playing the Victim with Your Time Okay, so this isn’t a marketing article, per se. But it’s a topic all marketers can relate to. “In my work as a time coach, I’ve seen individuals often have a much greater ability to influence their situation than they realize,” says Harvard Business Review contributor Elizabeth Grace Saunders. “But the breakthrough only happens when they start exerting their personal power instead of waiting for something around them to change.” Check out Saunders’ advice for taking back control of your time.

3. The New Era of the Hybrid Marketer The specialized marketer is becoming extinct. In his guest post on the Content Marketing Institute blog, LinkedIn’s own Jason Miller reveals the skills of the ‘hybrid B2B marketer’ – the skills that will help you get ahead in our modern marketing world.

4. Blogging for the Topically Challenged According to HubSpot’s State of Inbound 2014 report, companies that include blogging as a key part of their content strategy are 13 times more likely to generate a positive marketing ROI. In this post on the LinkedIn publishing platform, Corinne Meier shares four tips to help you come up with great blog post ideas.

5. How to Optimize Your SlideShare Deck for More Exposure Wondering why your efforts on SlideShare are falling short? In this Social Media Examiner post, contributor Ann Smarty shares her secrets and favorite tools to help you gain a larger audience for your SlideShare presentations.

6. Measuring the Impact of Social Media on Your Business According to a recent CMO Survey, only 15 percent of marketers are able to quantitatively prove the impact of their social media efforts. In this post, Forbes contributor Christine Moorman and Duke University MBA students Becky Ross and Shannon Gorman reveal 11 steps to help you evaluate your social media effectiveness.

7. How to Be Creative AND Brand Compliant in Social Marketing If you are using brand compliance as an excuse for limited creativity, stop. Instead, read on as TopRank Online Marketing’s Nick Ehrenberg discloses three tactics that will allow you to flex your creative muscles while staying within brand guidelines.

8. The Truth about What Works in Digital Marketing Combing through attribution metrics to find out which marketing activities really work can be a daunting task. In this post, AdAge editor Jack Neff guides you through industry surveys and case studies from companies such as Unilever and Pepsi to answer once and for all whether TV or digital marketing works best for consumer packaged-goods organizations.

9. The Secret to AdWords Success, Told By a Former Googler Who doesn’t want insider information? In this Search Engine Land article, former Googler Frederick Vallaeys shares his personal checklist for AdWords success. Find out if your AdWords goals are contradictory, how micro-conversions can help you make faster optimization decisions, and how Vallaeys constantly re-evaluates his AdWords bidding strategy.

10. The Top 15 Video Marketing Statistics for 2015 Forrester found that including a video in an email can increase your click-through rate by 200 to 300 percent. Check out this SlideShare from Adelie Studios to learn 14 more ways video can give your marketing a statistical advantage.

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