What’s Trending in Marketing: Top Content of the Week

January 30, 2015

The New Year comes with great optimism. Retouched goals and a fresh calendar inspire confidence that great achievements are ahead. And while you already knew that achieving your 2015 goals wouldn’t be an exclusively downhill venture, it’s important to recognize when you can use a lift so that you can turn to the activities that inspire you. For many marketers, reading great content does the trick.

As the calendar turns to February, take a few minutes to refresh and recharge with a review of this week’s trending marketing content.

Top Marketing Articles to Read This Week

1. 7 Key Pieces of Advice about Web Content Strategy from Matt Cutts How should SEO considerations impact your content marketing strategy? On the Content Marketing Institute blog, Sergio Alcardi provides insights distilled from his review of videos produced by Google’s Webspam leader Matt Cutts.

2. 4 Fearless Women Reveal How to Succeed at Work In her post on our Publishing Platform, LinkedIn Influencer Linda Descano highlights advice from the Women of Enterprise Social Forum event held by Sprinklr. Get the greatest hits from a panel of successful women that includes Beverly Jackson, Ekaterina Walter, Elizabeth B. Closmore, and Heather Read.

3. Live & Amplified This Content Magazine write-up on our own Jason Miller highlights his journey from Sony Music Executive to Content Marketing Senior Manager here at LinkedIn Marketing Solutions. Get Jason’s take on what it means to be a “hybrid marketer” and learn why your marketing doesn’t need more content, but more relevant content.

4. Know What Your Audience Wants Before Investing in Content Creation and Marketing Makes sense, right? In this Whiteboard Friday post on the Moz blog, Rand Fishkin profiles how the divergent content creation paths of Rainy Bill and Hailstorm Hal lead to entirely different business outcomes. Take away five tips for creating content your audience actually wants.

5. Quality Content Factors: A List That’s Actually Helpful “We’re all chasing ‘quality content,’ but what does that actually look like?” This is the question posed by Nate Dame in his Search Engine Land guest post where he provides a list of 20 “concrete, proven characteristics” creators should strive for in their content marketing.

6. 6 Habits of Successful Social Media Marketers For successful social media marketers, engaging with audiences on social platforms is an ongoing labor of love – it’s a professional lifestyle. But what habits can truly allow you to excel? In her post on Social Media Examiner, Rebekah Radice reveals six everyday behaviors that can help you become a more effective social media marketer.

7. The Ultimate List of Social Media Acronyms and Abbreviations API, CPC, CTR, PPC… Social media marketing is full of acronyms and abbreviations you need to know. But do you know what RTD stands for? SOV? TOS? UGC? Learn how to keep pace with even the most acronym-filled social media conversations by checking out this list from Buffer’s Kevan Lee. (And take their interactive quiz to discover how acronym-savvy you are!)

8. How to Create Influential Content with Social Media Providing value in social messaging is critical for all organizations looking to influence their audience. Over at the Social Media Examiner, Sarah Quinn offers six tips you can use to give your social messaging greater oomph. Quinn also provides plenty of sterling brand examples to inspire you.

9. 17 Stats You Should Know About Visual Content Marketing in 2015 Do you include images with your blog posts and LinkedIn updates? Does your content marketing strategy include video, infographics, and SlideShare presentations? If not, this fact-filled Hubspot post by Jesse Mawhinney may convince you to incorporate more visual elements into your marketing.

10. The Changing Landscape of Search SEO has been declared dead all over the web. LinkedIn Influencer Danny Sullivan observes that while search has changed (and is changing), SEO remains relevant. In his SlideShare deck, the founding editor of Search Engine Land reveals promising opportunities marketers can explore in 2015.

Stay inspired all year long with trending content, thought leader insights & the latest industry research. Subscribe to the LinkedIn Marketing Solutions blog today: