What’s Trending in Marketing: Top Content of the Week

March 20, 2015

March Madness has taken over the nation. As 64 teams chase a national championship, even the most casual of fans are invested in the tournament by way of their bracket. In the U.S., people fill out an estimated 70 million brackets, wagering roughly $2 billion on the action.

Anything can, and does, happen in the tournament, but you’ve got to play your way in to have a chance to win. The same holds true for your marketing. To build relationships with the people who matter most to your brand, you need to reach and engage them with great content and social media marketing “plays” – plays that are made possible by practice and inspiration.

Consider this week’s trending content your locker room speech. Gain insight and inspiration you can use to create difference-making brand experiences that lead people to develop a rooting interest in your organization.

Top Marketing Articles to Read This Week

1. The Art of Concision: How to Effectively Make Your Point in Fewer Words “Concise copy converts better,” observes Moz Content Crafter Isla McKetta, backing up her words with an analysis of click-through rates. Dig into Isla’s piece for a five-step process you can use to make your messaging more concise.

2. Primal Marketing: 4 Ways to Create an Instant Connection with Customers Entrepreneur contributor Cynthia Price leans on neuroscience in dispensing tips for more effective marketing. Learn how to inspire a gut reaction, excite the optic nerve, engage the amygdala, and pick the right color in this data-backed analysis of marketing tactics.

3. 7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts After thinking about how to neurologically engage your audience, turn your focus inward with help from Neil Patel. On the CMI blog, the Crazy Egg co-founder offers tips to be at your blogging best. Put Neil’s suggestions to use for greater productivity and higher quality work.

4. 101 Ways to Source Content Ideas The next time you’re struggling for content ideas, reference this list from blogger Dayne Shuda. You’ll find commonly used tools and resources along with a number of unexpected sources of inspiration. Bookmark Dayne’s KISSmetrics guest post for continual access to his avalanche of tactics for coming up with winning ideas.

5. 20 Must-Have Tools for Clever Marketers “There’s an app or service for almost every marketing activity out there,” notes digital marketer Elizaveta Naumov. In her MarketingProfs guest post, Elizaveta provides a go-to list of the most used resources in four categories: generating and organizing ideas, creating content, social media, and search engine optimization.

6. How to Rock Your Brand’s Content on LinkedIn with Jason Miller LinkedIn’s Senior Content Marketing Manager, Jason Miller joined strategist Nick Westergaard for what proved to be a very entertaining On Brand podcast. Listen in on their chat to learn about the “George Costanza School of Personal Branding” and to discover what rockstars do to create strong brands, among other topics.

7. How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted Handles In this MarketingProfs post, Digital content strategist Ayaz Nanji shares a report with findings about social media use among CMOs. Learn which media companies produce highly shared content, what publishers and brands are most mentioned on social, and which thought leaders are most referenced by marketing execs.

8. How to Learn Social Media Marketing: 41 Resources for Beginners “Social media is one of those marketing channels that can be very powerful…or very boring,” writes inbound specialist Ryan Scott on the HubSpot marketing blog. He goes on to provide a bookmark-worthy list of social media blogs, eBooks, videos, podcasts, SlideShare presentations, and infographics that can help you add power to social media marketing channels.

9. How Well Do You Fact Check Your Content? Brands can ill-afford to have their credibility called into question. Observing “an absence of formal fact-checking policies in B2B circles,” consultant Howard Rauch covers three areas in which marketers should review content for accuracy. The guest post on the CMI blog also features links to resources that can help to ensure your brand’s content is deemed credible.

10. The Influence of Links in SEO With the value of links in search rank seemingly in flux, Rand Fishkin clears the ambiguity by presenting Moz’s latest test results. Check out his SlideShare presentation to discover how links may affect SERP rankings going forward. Rand’s takeaways can help you approach link building and linking best practices with confidence rather than confusion.

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