What’s Trending in Marketing: Top Content of the Week

March 27, 2015

Social Media Marketing World is underway! Content and Social Media marketers have flocked to sunny San Diego, including several LinkedIn team members, ready to share knowledge and swap success stories.

As content from the event starts to spread throughout our community, we offer up the following top trending content of the week. These posts will challenge you to think about your content in new ways, and prepare you for the amazing insights coming from SMMW.

Top Marketing Articles to Read This Week

1. Content for Leads: How to Create Content That Spreads and Fills the Funnel In this episode of the Social Media Marketing podcast, Michael Stelzner of Social Media Examiner interviews our own Jason Miller. Listen for advice on creating “big rock” content and incorporating influencers in your strategy.

2. 10 Habits of Highly Effective B2B Content Marketers Keep the flow of pro tips streaming with this CMI blog post featuring prominent B2B marketers. Joe Pulizzi, Michelle Killebrew, and Pam Didner are among the heavyweights called on for marketing insights. Get everyday strategies you can implement to be a more successful content marketer in this post by Rachel Foster.

3. 10 Ways to Improve Corporate Social Media Engagement The most socially engaged companies have a “secret” weapon that many organizations fail to mobilize: their employees. In this post, digital marketing strategist Heidi Cohen provides tips for tapping this underutilized resource. Use the suggestions to help employees become brand ambassadors and extend the reach of your message.

4. 6 Social Media Monitoring Tools to Track Your Brand Self-proclaimed professional hustler Tamar Weinberg wants to make social listening easy for you. In her guest post on Social Media Examiner, Tamar discusses tools that can simplify social measurement. Use these resources to track what people are saying about your brand on LinkedIn and other major social platforms.

5. 10 Simple Web Copywriting Tips for Increasing Conversions “Web copy is often the difference between visitors and leads, and leads and customers,” observes lead gen specialist Eric Murphy in this HubSpot guest post. He goes on to provide essentials for creating copy that converts. Dig in for tips on crafting compelling microcopy, calls to action, and other converting web elements.

6. The 10 New Rules of Visual Content Marketing Visual content can create an instant connection with your brand on social media, but only if it’s done right. Digital marketer Paul Bingham outlines some must-haves for visual content assets. Explore the marketing impact of authenticity, credibility, relevance, and other key factors.

7. 7 Best Visual Marketing Apps to Create Social Media Graphics Creating great visual content once fell exclusively to a graphic design team. Now, says social media strategist Rebekah Radice, “New tools have emerged putting the power of visual marketing in the palm of your hands.” See Rebekah’s recommendations for apps any marketer can use to create compelling visual content.

8. 5 Engagement-Driven Elements You Should Add to Every Blog Post “There are no formulas to predict engagement,” notes KISSmetrics co-founder Neil Patel, but “there are patterns of success.” In a guest post on the CMI blog, Neil reviews some content elements that consistently draw a great response from audiences.

9. 8 Great Marketing Blogs You Probably Don’t Follow (But Should) Increasing marketing knowledge is a continuous endeavor. You no doubt already follow too many blogs to count, but these may have gone under your radar. Check out the HubSpot post by Nichole Elizabeth DeMeré for some blogs you can lean on to freshen up your reading list.

10. Disruptive Content Marketing, Disciplined Results REMIXED Content marketers can benefit from thinking like a DJ, argues Geoffrey Colon, Group Product Marketing Manager at Microsoft. In this substantive SlideShare, he points out that understanding your audience, entertaining the crowd, and curating content (among other similarities) are requirements of both roles. With this metaphor, Geoffrey delves into how disruptive marketing tactics can benefit your brand.

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