What’s Trending in Marketing: Top Content of the Week

April 10, 2015

As April settles in, I am realizing it’s a noisy month. The styles of Jazz Appreciation Month, the spoken word of National Poetry Month, the cries of March Madness victory & defeat, the opening lines of “Take Me Out to the Ballgame,” and the pitter-patter of April showers create quite the cacophony.

In a noisy month and increasingly noisy world, what do you do to make sure your marketing efforts aren’t drowned out by all those other sounds? This week’s top content is packed with advice to help ensure that the melody your marketing strategy sings is catchy, memorable, moving, and heard.

Noisy drum roll, please...

Top Marketing Articles to Read This Week

1. CMO of the Week: Beth Comstock, General Electric and Spinning Curiosity into B2B Marketing Gold General Electric CMO Beth Comstock exemplifies how generating personal interest in the product you’re marketing can make your B2B efforts soar. Social Media Today guest author Drew Neisser highlights the methods Comstock uses that can easily be leveraged in the work marketers are doing across any industry.

2. Thought Leader vs. Thought Leadership; Where Should My Business Focus? Everyone seems to be talking about thought leadership, and in this post on the LinkedIn Marketing Solutions blog, our own Jason Miller examines it through a brand new lens. As he discusses “What Black Sabbath can teach marketers about achieving thought leadership as an organization,” you’ll learn how to think clearly about what your company can do to develop thought leadership that doesn’t go unnoticed.

3. Ways Content Marketing is Going to Change in 2015 As Forbes contributor John Rampton points out, the science behind what is and isn’t effective in content marketing is constantly evolving. In this post he offers seven ways in which content marketing will change in 2015, putting you one step ahead as you compose your marketing plan this spring.

4. A Writing GPS: The Step-By-Step Guide to Creating Your Next Piece of Content [Infographic] When it comes to writing, process is necessary because you need a roadmap to get you where you need to be. Use these 12 steps from Ann Handley's latest post to take your writing from a discombobulated mess to a coherent, useful piece of content that engages audiences.

5. 8 Super-Simple Tools You Can Use to Create Better Content Dani Finkelstein isn’t lying when he describes the tools featured in this Content Marketing Institute post as super-simple. Read on to discover how to easily implement these headline helpers, structure savers, and other content marketing hacks that can help anyone who writes regularly.

6. 9 Ways to Humanize Your Brand With Social Media Avoiding clichés and marketing-speak can be a challenge in the constant frenzy of social media. In this Social Media Examiner post, Ishita Ganguly walks us through nine reasonable ways we can build better connections with our followers, from developing a unique voice to letting ourselves have a sense of humor. Learn how to use the power and reach of social media to showcase the human side of your brand.

7. 13 Types of Blog Headlines That Will Get You More Traffic Oh, headlines. So little space, so much to say! Well, fear not. This list of 13 different types of headlines you can use will make compelling headline creation that much easier. With the tangible outcome of greater traffic, HubSpot contributor Ryan Scott gives us a straight-forward way of finding our headline rhythm.

8. Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content Simon Penson is speaking directly to analytics junkies in this post from the Moz blog. Read on for a closer look at how Google is changing the search environment, helpful graphics, and a healthy dose of startling statistics, making this article is a must-read for data lovers everywhere.

9. Everything You Need To Know About Google’s New Stance On Mobile Speaking of Google, they’re releasing an updated mobile-friendly algorithm later this month. As much as Google releases new updates, this might not sound surprising. Surprising or not, though, it definitely matters. In this Search Engine Land article, Neil Patel explains why this will make a significant difference in search results and how you can prepare.

10. Webinars: They're Not Just For Leads Anymore Robert Rose of the Content Marketing Institute makes a strong case for increasing our use of webinars in this SlideShare presentation. With statistics to back him, he explains that not utilizing webinars in your marketing plan is a missed opportunity. Customers in each stage of the buying journey can be engaged through webinars, and more and more marketers are using them as a standard tool to reach their audience.

Speaking of webinars, you won’t want to miss our live event, 'New Ways to Succeed with Marketing on LinkedIn' on Wednesday, April 15, 2015 at 11am PST.

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