What’s Trending in Marketing: Top Content of the Week

April 17, 2015

Within the past couple of months, marketing teams across the country have been gathering at industry conferences to network, celebrate innovation, and exchange inspirational lessons for success. These meetings of the minds offer incredible value to those who attend. It’s not just the attendees who benefit, though. It’s also the people they share their newfound knowledge with.

If you weren’t able to attend an industry event, visit your favorite bookmarks, or check in on your RSS reader these past few days, here are the fresh tactics and insights your fellow marketers were reading and sharing most this week.

Top Marketing Articles to Read This Week

1. How Often Should Companies Blog? [New Benchmark Data] HubSpot staff writer Lindsay Kolowich includes reader-friendly charts and graphs in this article, offering new data and evidence that shows there is a science to an effective blogging schedule. She breaks down how monthly blog posts affect KPIs like leads and traffic, and even looks at how best practices vary based on company size.

2. The Eternally Clickable Headlines of Buffer (And How to Write and Find Your Own) With stats that will give you serious “clicks envy,” Buffer’s Kevan Lee gives you an insider's look at what can make headlines irresistible to your audience. Opening a window into Buffer’s successes, this article is bursting at the seams with valuable insights and examples to take your headlines to the next level.

3. LinkedIn and Marketo Announce Joint Nurture Solution A new team effort between LinkedIn and Marketo is highlighted in this post which describes the new joint offering that enables “consistent and relevant experiences” for anonymous and known audience members alike. LinkedIn Marketing Solutions’ Head of Products Russell Glass gives you the scoop on this exciting new duo.

4. Social Sharing: How to Get More People to Share Your Content In this podcast interview with marketing maven Mark Schaefer, Social Media Examiner founder and CEO Michael Stelzner takes a deep dive into the “why” behind social shares. What is it that compels your audience to share what you post? Discover Mark's key to success along with the three main people why reasons share content.

5. Will Your Website Survive the Upcoming Google Mobile Penalty? Copyblogger’s Chief Copywriter, Demian Farnworth, gets into the nitty-gritty of the impending update to Google’s mobile algorithm, set for April 21. After reading this, you’ll know what to expect and how to ensure that your website is ready for the change.

6. What’s Next in Your Content Marketing Career Evolution? In a recent post for the Content Marketing Institute, LinkedIn’s Jason Miller addresses the content marketing career trajectory. He offers insights on where you are now, and recommendations to take you to the next level. "Marketing today is a hybrid endeavor. Continued success depends on continued mastery." Miller says. He also identifies four career phases: The Young Gun, The Emerging Artist, The Collaborator, and The Crackerjack. Which phase are you in, and where are you headed?

7. 5 Social Media Marketing Metrics You Should Be Tracking With all the metrics and metrics-gathering tools out there, it can be difficult to figure out which data analytics methods are most important. In this Entrepreneur article, Aaron Agius offers five social media metrics you may be overlooking that can make your data more useful.

8. Introducing LinkedIn Elevate: Helping Companies Empower Their Employees To Share Content In this enlightening article, LinkedIn product manager Will Sun addresses the incredible value to be found when a company encourages and empowers its employees to be “social professionals.” LinkedIn Elevate is a new tool that helps you re-think employee and company trajectory. This articles proves that building an employee’s professional brand can drive tangible business results for your company.

9. 7 Lessons Learned from Publishing 300 Guest Posts Co-Founder of KISSmetrics and renowned analytics guru Neil Patel shares with readers what he’s learned from being a guest writer for various blogs. Using his own mistakes as a teaching tool, he explains how writing guest posts can lift  your ROI and drive some serious conversions.

10. Elements of Personalization & How to Perform Better in Personalized Search - Whiteboard Friday “Wizard of Moz” Rand Fishkin rolls out another great edition of Whiteboard Friday. In this video, complete with a written transcription, Fishkin explains the basics of personalized search, and how you can perform better by paying attention to location and strategically sharing content to connect with your target audience.


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