What’s Trending in Marketing: Top Content of the Week

May 8, 2015

"The Avengers: Age of Ultron" opened last weekend with a modest box office of $188 million. And so begins the blockbuster season. It’s good news for movie-lovers and bad news for New York City, which gets destroyed in at least three big-budget movies every summer.

Luckily, from our time spent in the city that never sleeps this week, I can vouch that Lady Liberty is still standing and her promise of hope is very much still alive. As I personally took in the sights of New York this week, I was reminded that inspiration is all around us. Seek and we shall find.

Fortunately for you, we've done the searching work for you. Get inspired for your next blockbuster hit content with this week's round up of trending marketing articles.

Top Marketing Articles to Read This Week

1. How to Take a B2C Approach to B2B Marketing with Jason Miller #SMKnowHow LinkedIn Marketing’s own Jason Miller drops science on content marketing for B2B. He talks big rocks, turkey slices, and what marketers can learn from the band KISS in this podcast from LinkHumans (with handy transcript).

2. You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It Wring the most value out of every dollar spent on social with this guide from Buffer’s Kevan Lee. Kevan shows how thrifty marketers can get everything from design to analytics for less than a monthly cable bill.

3. How to Use the LinkedIn Relationship Tab to Improve Your Networking There’s a ton of functionality in the Relationship tab for keeping ”tabs” on your connections. Social Media Examiner’s deep dive from Social Media Consultant Jenn Herman explores the opportunities you might have missed.

4. How to Create Boring-Industry Content that Gets Shared It’s easy to create compelling content for, say, the flaming skateboard industry. If you’re in a more staid field, RS Consulting’s Content Strategist Ronell Smith shares advice for keeping content captivating in this article from the Moz blog.

5. Why You Should Create More “Boring” Content Or, 'You Won’t Believe these 10 Insane Ways Non-Clickbait Posts Add Value to Your Business'. In this Hubspot article, Interact Co-Founder Jason Haynam demonstrates the value of evergreen content that converts versus clickbait that goes viral.

6. Super Meta Infographic: Why Infographics Are Content Marketing’s Secret Weapon Contently’s Darcy Coulter heard you like infographics. So she made an infographic about infographics so you can learn about making quality infographics while you read an infographic.

7. 10 Content Marketing Mistakes that the Amateurs Make Despite the title, even experienced content marketers can learn something from this in-depth piece from marketing CEO and strategist Jeff Bullas. Check out the article for tips on SEO, automation, paid reach, and more.

8. Shed the Light on Your Dark Social Activity “Dark social” is the term for social shares that aren’t easily tracked, such as in person, private email, and copy-and-paste sharing. RadiumOne’s Luis Aguilar offers strategies to shine a light in the darkness in this piece for the Content Marketing Institute.

9. Why the Customers Who Don’t Convert Are Immensely Important Can you call someone a “customer” if they never buy your product? Blog manager Aimee Millwood uncovers the hidden value of “brand fans” in this Kissmetrics article, and lays out strategies for courting them.

10. Knowing Your Brand Amid Constraints Is your brand serious or playful? Academic or salt-of-the-earth? In this SlideShare presentation, Brand and Content Strategist Margot Bloomstein explains how a deep understanding of your brand can improve your communication with your target audience.

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