What’s Trending in Marketing: Top Content of the Week

August 29, 2014

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For many of us, Labor Day marks the unofficial end of summer. It’s the last chance to get together with family and friends to fire up the barbeque, play games in the yard, or lounge around the lake.

In 1894, when the government declared the first Monday in September a national holiday, the original purpose was to recognize the contributions of the working class – those whose physical labor built a nation. Since, the demographics of the U.S. workforce have changed but the American work ethic has by most accounts remained the same.

As you celebrate Labor Day this Monday, hopefully you’re celebrating a labor of love. We work in a unique industry, one that allows us to create, to inspire, and to constantly evolve.

If you have spare time while taking a break from your labor of love this weekend, enjoy this week’s top marketing content, made possible by the dedicated work of your marketing peers.

What Marketers Are Reading This Week

1.   My Top 33 Digital Marketing Blogs Refresh your feed this weekend with Jay Baer’s personally curated list of the top 33 digital marketing blogs. As Jay says, “I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period."

2.   5 Tools to Help You Discover Great Content to Share With Your Fans We all love following people on social media who open our eyes to amazing content we wouldn’t have otherwise discovered. In this post from Social Media Examiner, guest author Yoav Vilner shares five tools that can help you become a useful addition to others’ social networks.

3.   The Content Marketing Pyramid: Create More With Less Curata CEO Pawan Deshpande believes too many content teams are becoming overwhelmed in their effort to “keep up with the seemingly insatiable demand.” In his post featured on the Content Marketing Institute blog, Deshpande proposes a better way, an easier way: the content marketing pyramid.

4.   Why Aren’t You Using You Most Powerful Marketing Tool? Content strategist Sarah Welstead takes to the LinkedIn publishing platform to tell marketers about a tool that deserves far more love. “If I’d had to pay someone a nickel for every time [this most powerful marketing tool has] dropped completely off the strategic radar about 5 minutes after the meeting ended, I’d be sitting in some sort of Dickensian debtors’ prison,” says Sarah.

5.   What Marketers Can Learn From the Ice Bucket Challenge If you’ve been reading Top Content of the Week regularly, you are already aware of our fascination with the Ice Bucket Challenge movement. In this Ad Age post, Anne-Marie Kline provides the reasons behind the movement’s success while also providing interesting videos of famous people taking the Ice Bucket Challenge. See how Bill Gates fares.

6.   What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing Did I mention we’re fascinated with this movement? Here are even more takeaways from the MarketingProfs blog. And more good news: Donations are now at $94.3 million. Wow!

7.   A Successful Content Marketing Strategy Goes Far Beyond Page Views Entrepreneur guest author Jon Salm cites an Aberdeen Group report that splits organizations that use content marketing into two groups: leaders (the top 35% most effective companies) and followers (the bottom 65%). Salm dives into how leaders not only measure content marketing results more often, but how they measure them more effectively.

8.   3 Reasons You Need Social Advertising for Your Business It’s getting harder to reach a sizeable percentage of your audience organically, says Social Media Today guest author Mandy Edwards. Edwards provides a compelling argument for companies to jump aboard the social media advertising train now.

9.   Introducing the Content Marketing Team Matrix The guy who brought us the Periodic Table of Content Marketing is at it again. Now Econsultancy’s Chris Lake is introducing the Content Marketing Team Matrix – a chart that aims to define the needed roles, skills, and workflows of brilliant content teams. He even provides a handy user’s guide.

10.   Marketers With A Story: Six Ideas to Inspire Your Content Marketing See how Content Marketing Award winners tell their brand’s story through social media.  Take a quick flip through Content Marketing Institute’s SlideShare presentation for inspiring examples of marketing excellence.

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