What’s Trending in Marketing: Top Content of the Week

July 17, 2015



Fresh herbs and vegetables are one of the best parts of summer. You can grow them in a backyard garden, or join a co-op and let someone else do the dirty work. Either way, tomatoes fresh off the vine have better color, flavor, and texture than the ones that sat in a shipping container for days.

Marketing and gardening have a lot in common, and not just that both take hard work to produce results. We try to plant a seed in our audience’s mind. We cultivate leads and nurture them until they bear fruit. We value organic searches (okay, that one may be a stretch).

So, marketers, how does your garden grow? This week’s roundup of trending marketing articles is sure to help you develop the marketing equivalent of a green thumb.

Top Marketing Articles to Read This Week:

  1. 6 Ways to Build an Audience Without Writing a Word Producing killer content is a key part of any content marketing strategy, but that doesn’t mean you have to be a great writer to succeed. Mark Walker, Head of Content Marketing at Eventbrite UK, demonstrates how you can create engaging visual and multimedia content to reach your audience, in this post on Jeffbullas.com.
  1. How to Cut Your Bounce Rate in Half with Interactive Content This deep dive covers everything from quizzes to interactive video, with plenty of real-world examples and practical tips. Crazy Egg and KISSmetrics Co-Founder Neil Patel explores the topic with his trademark thoroughness on Quick Sprout’s blog.
  1. 5 Common Writing Clichés to Avoid for Better Content Marketing For good old-fashioned blog posts, great writing can be the difference between a lengthy stay and a quick bounce. TopRank Content Marketing Lead Joshua Nite’s article helps break the bad habits you might have picked up in high school English class.
  1. Why Buzzfeed Shouldn’t Blow Your Marketing Mind In this post for the Content Marketing Institute, Freelance Storyteller Jonathan Crossfield examines BuzzFeed’s viral content success from a marketer’s point of view. He makes the case that marketers should focus on how their content persuades the reader to take action, rather than reaching for the colossal share rates of sites like BuzzFeed and Upworthy.
  1. Millennial Consumers Aren’t Who You Think They Are Millennials—people currently ages 18-34—are a coveted and mysterious demographic for marketers. Penry Price, Vice President of LinkedIn Marketing Solutions, cuts through the hype with solid facts and suggests strategies for connecting with millennials, in this piece for re/code.
  1. 8 Ways to Grow Your LinkedIn Connections In this article for Social Media Examiner, Uplevel Owner and Social Media Marketing Strategist Karen Yankovich explains how to make the most of LinkedIn’s social features to grow your network and establish your thought leadership.
  1. How to Use Excel to Run a Blog Content Analysis HubSpot’s Product Marketing Manager Rachel Sprung shows how to use analytical knowhow to inform your content writing in this thorough guide on HubSpot’s blog. Rachel’s step-by-step process comes complete with an Excel template you can use to practice.
  1. Planting the Seeds for an Evergreen Content Strategy Evergreen content accumulates links and social shares over time, building search equity and contributing to your site’s authority. TheeDesign Studio Marketing Project Supervisor Patrick Stox explains how to create and curate evergreen content in this post on Search Engine Land’s blog.
  1. Here’s How to Create a Modern SEO Strategy that Works Propecta CEO and Founder Nate Dame explains how to create a topic-based SEO campaign focused around user intent, in this post on Marketo’s marketing blog.
  1. What Is the Future of SEO? As search engines become better at recognizing which content is most relevant for a query, SEO has to change function and focus. Branded3’s Head of Search Stephen Kenwright surveys the current state of SEO and maps out a plan to succeed as search continues to evolve.

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