What’s Trending in Marketing: Top Content of the Week

August 7, 2015

kid professor

It’s a time of year parents love and kids dread, when every store window displays three portentous words: BACK TO SCHOOL. Soon the empty school hallways will fill with the sounds of shuffling feet and the banging of locker doors, as the nation’s children—reluctantly, for the most part—continue their education.

When we were kids, the start of school meant the end of having fun and the beginning of more boring learning. As adults, we know that lifelong learning is the key to success in our lives and careers. Fortunately, you don’t need a new backpack, three-ring binder, or a fresh pack of #2 pencils to learn from this week’s trending marketing articles.

Top Marketing Articles to Read This Week:


  1. The 5 “Must-Do’s” for a Profitable B2B Social Media Strategy Learn how to design and implement a successful social media marketing strategy across the major networks with this article from Artillery LLC Principal and Owner Doug Burdett.
  1. The Only Metric that Matters for Content Marketing In content marketing, it can be hard to separate the vanity metrics from the relevant ones. Pixable CEO Andy Volanakis suggests the most important metric is the read-through rate (RTR)—that is, how many people actually finish reading the content—and suggests ways to improve your RTR.
  1. Gone in 15 Seconds: The Top 3 Reasons People Leave Your Website On average, more than half of all website traffic will leave in less than 15 seconds. LiveFyre Inc. CEO Jordan Kretchmer identifies the major bounce factors and how to fix them in this post for Marketing Land.
  1. How Google Defines “Quality Content” Google is increasingly using the quality of content as a factor to determine how it displays search results. Econsultancy writer Jack Simpson explains what Google means by “quality content,” and how you can improve your content for search engines by improving it for human readers.
  1. Why Every Organization Needs a Story Strategy “Storytelling” is one of those marketing buzzwords that is rarely explored and explained. In this article for Convince and Convert, Keeping it Human CEO Kathy Klotz-Guest details the different kinds of stories your organization can tell, and what makes them effective.
  1. Start Smart, Scale up, and Stand out with Video As effective as video content is for marketing, it can seem daunting to think of producing your own videos. Robert Rose, Chief Strategy Officer at the Content Marketing Institute, addresses the challenges of creating and amplifying video content in this post.
  1. 3 Simple Ways to Ensure Your SEO Strategy Isn’t Going Stale In this article for Search Engine Watch, Home Depot Assistant Search Manager Brittney Sheffield outlines a quick-but-effective routine for optimizing your site’s SEO whenever you have a few minutes to spare.
  1. What to Do When Content Marketing Fails to Improve SEO Performance Learn how to make SEO and content marketing initiatives work together more effectively with these tips from Komarketing Associates Managing Partner Derek Edmond.
  1. 5 Ways to Write Magnetic Call-to-Actions in Just 5 Minutes Great content without a killer call to action is like a car with a V8 engine and no wheels—it’s not going to get you where you want to be. In this article for KISSmetrics, Express Writers CEO Julia McCoy outlines strategies for writing effective calls to action that convert.
    1. The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic In this video in his Whiteboard Friday series, “Wizard of Moz” Rand Fishkin demonstrates the benefits over time of viral content—and, more importantly, discusses strategies for creating a viral hit of your own.

For more tips, advice, and strategies to continue your marketing education, subscribe to the LinkedIn Marketing Solutions blog.

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