What’s Trending in Marketing: Top Content of the Week

October 2, 2014

Looking to catch up on some reading this weekend? Check out the top 10 articles marketers were reading and sharing this week. These insightful and innovative posts from industry thought leaders will leave you feeling inspired -- and may even give you the jumpstart you need to write that next great post of your own.

Happy reading!

Top Marketing Articles to Read This Week

1. 11 Lesser Known LinkedIn Features You Should Be Using We couldn’t agree with HubSpot contributor Andrea Brinkman more when she says, “If you’re a user that only checks [LinkedIn] to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and ultimately to grow your business.” Let Andrea teach you how to use these “lesser known” LinkedIn features to your advantage.

2. 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries Spoiler alert: Step one is to forget about generating leads. So how can marketers put lead generation motives aside in an effort to generate leads? Copyblogger contributor Henneke Duistermaat shows you how in this post that reveals “the truth about online lead generation.”

3. 30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life) Did you know that 40 percent of all the decisions we make are driven by habits? With nearly half of your decisions driven by habits, it helps to have positive ones. Learn how to develop good daily habits in this anecdote-filled post from Search Engine Watch contributor Jayson DeMers.

4. 33 Tweetable Tips That’ll Help You Master LinkedIn [Infographic] Hat’s off to the presentation experts at Ethos3 for weaving together two social networks into one simple, informative infographic. HubSpot’s Lindsay Kolowich provides an excellent lead-in to the infographic.

5. Still Think You Can Control Your Brand? As SAP’s Bernard Chung notes in this post from the LinkedIn publishing platform, “according to the Word of Mouth Marketing Association (WOMMA) there are 3.3 billion brand mentions in 2.4 billion brand-related conversations in America every day.” Like it or not, this is the reality marketers and brand managers are faced with. Read on to learn how to work with, rather than against, the existing conversations regarding your brand.

6. New B2B Content Marketing Research: Focus on Documenting Your Strategy The annual report released by Content Marketing Institute and Marketing Profs is, without a doubt, one of the most anticipated pieces of content in our industry. In this post, none other than Joe Pulizzi breaks down the findings and implications.

7. 5 Steps to Creating a Culture of Content Contribution in Your Organization This subject is near and dear to many content marketing managers. Those who can tap the subject matter experts within their organizations have an easier time filling their editorial calendars with engaging content. But it’s not always easy. Learn how to get more colleagues involved with content creation by reading this LinkedIn publishing platform post by Lead Generation for Dummies author Dayna Rothman.

8. How Technology Is Changing Marketing In last week’s edition of Top Content of the Week, we discussed how, no matter how much technology changes, the ultimate challenge for marketers is to connect with the humans on the other side of technology. But that doesn’t mean marketers can’t improve their success rate via improved digital skills. In this post, The Guardian’s David Benady explains why and how.

9. The 2014 State of Digital Transformation [Infographic] LinkedIn Influencer Brian Solis has a reputation for going deep with insights, and he certainly lives up to his reputation in this post from the LinkedIn Pulse. Read on to discover how your organization can stay ahead of the digital transformation.

10. The Future of B2B Marketing The Marketing Profs 2014 B2B Marketing Forum is officially sold out, but in this SlideShare, you can see what 31 of this year’s presenters envision for the future of B2B marketing. Click through for tactical insights, bold predictions, and even a few hilarious takes.

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