When in Doubt, Institutional Investors Turn to Social Channels

LinkedIn research reveals how social media informs and shapes the investment process

July 30, 2015

nstitutional Investors Turn to Social Channels

When Institutional Investors need to stay abreast of economic developments and best-in-class insights they turn to social channels, according to a Greenwich Associates survey of more than 250 Institutional Investors and Asset Managers in North America, Europe and Asia. As part of the findings, Greenwich Associates also identified that “seeking opinions or commentary on market events” was a critical component of this trend and that LinkedIn, above all other platforms, best satisfied these investors and financial advisors’ needs.

As Dan Connell, Managing Director at Greenwich Associates, said, “Twitter shows up in our research as a platform useful for commentary on market events, but even in this category LinkedIn was still the leader. Institutional investors say that updates on LinkedIn are more targeted because they more accurately reflect their professional ties.”

Perhaps nothing brings this to life like the recent conversations and activity we’ve seen on the LinkedIn platform. As economic volatility causes concerns around the world, Institutional Investors rely on LinkedIn for expert perspectives that help them stay informed and gain insights into big market shifts. Thought-provoking posts are drawing in many readers and sparking meaningful conversations.

Consider two recent articles focused on the turmoil in today’s marketplace. “10 Consequences of Greece's 'No'” written by Mohamed El-Erian, Chief Economic Advisor to Allianz and Chair of President Obama's Global Development Council first appeared on July 5, 2015, and since then it has garnered 696,306 views, been “liked” by 1,886 LinkedIn members, and been commented on 710 times.

Mohamed El-Erian

Similarly, a post published on July 13 by Mark Mobius, Executive Chairman, Templeton Emerging Markets Group at Franklin Templeton Investments, has proven popular. Titled “Story of China Still Intact Despite Market Downturn,” this post has been viewed nearly 2,000 times, racked up 249 likes, and elicited 35 comments.

Mark Mobius

These posts, and many others, are bringing highly valued, timely insights to our members along with increasing value to the global investment community. We are excited to be a part of this community of thought-leadership and hope to see continued conversations around real-time market events.

Do you want your brand to stand out on LinkedIn?

Download our latest research, Investing in the Digital Age: How Social Media Informs and Shapes the Investment Process for a deeper dive into the research by Greenwich Associates. You’ll discover more statistics and trends, along with best-in class opportunities for your brand to influence Institutional Investors on social media.

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