Where to find the LinkedIn Marketing Team at Content Marketing World 2015

The Kickoff Happy Hour with LinkedIn and Percolate – and 10 Other Must-Attend Events at Content Marketing World

September 1, 2015

content marketing world

Next week, the epicenter of the content marketing world will be, well, Content Marketing World.

The event, which takes place in Cleveland on Sept. 8-11, will get rolling on Tuesday, Sept. 8, with a Kickoff Happy Hour, hosted by LinkedIn and Percolate.DSCF5350

Attention Sophisticated Marketers: You're Invited to LinkedIn's Exclusive Happy Hour

We're partnering with our friends at Percolate to ensure you kick off your #CMWorld experience with a bang. Join us on Tuesday, Sept. 8, between 5pm-7pm ET at the Market Garden Brewery (1947 W. 25th St.) for the drinks and the appetizers -- stay for the conversation, networking and for the LinkedIn swag (including t-shirts donning the coveted Sophisticated Marketer's Aficionado stamp). The event is free and you can RSVP here. We’d love to see you there!

And once the Kickoff Happy Hour comes to a close, and Content Marketing World is in full swing, here are 10 other can’t-miss sessions in Cleveland:

Opening Night Reception – Rock and Roll Hall of Fame

Sept. 8, 7pm-10pm EDT

Join content marketing rock stars for food, drinks and networking at the Rock and Roll Hall of Fame, which houses rock star rock stars, ranging from Elvis Presley to Curtis Mayfield, and from Grandmaster Flash and the Furious Five to The Clash.

Keynote: Why Marriott is Going “All In” as a Media Company

Sept. 9, 9:20am-9:35am EDT

David Beebe, VP-Global Creative and Content Marketing for Marriott International, outlines why Marriott is becoming a media company, has the opportunity to become a leading publisher of travel lifestyle content, and can drive revenue.

How to Effectively Outsource Content to Freelancers

Sept. 9, 2:30pm-3:15pm EDT

This panel of content marketing leaders shows how marketers can boost content production with freelancers. The panel includes J.D. Peterson, former VP of Marketing for Zendesk; Joanne Cleaver, author of seven books; Jason Miller, Senior Manager-Global Content Marketing for LinkedIn Marketing Solutions; Arestia Rosenberg, Creative Director of Brand Strategy at The Daily Beast; and Heather Hurst, Director of Corporate Marketing at Workfront.

Visual Storytelling at Scale

Sept. 9, 3:30pm-4:15pm EDT

Katrina Craigwell, Director of Global Content and Programming at General Electric, delivers advice on how to align content marketing efforts in large organizations and how to tell stories via virtual reality.

Day One-Closing Afternoon Keynote

Sept. 9, 4:45pm-5:45pm EDT

The famed member of Monty Python’s Flying Circus, screenwriter and star of A Fish Called Wanda, and author of a memoir, “So Anyway…”, John Cleese brings down the curtain on the first full day content at Content Marketing World.

Barenaked Ladies Concert

Sept. 9, 8:30pm-10:30pm EDT

Hello, Cleveland! The Barenaked Ladies, whose songs include “One Week” and “Brian Wilson,” will perform on Wednesday evening at Cleveland’s Public Auditorium.

Less Than Obvious Content Metrics You Need to Pay Attention To

Sept. 10, 11:10am-11:45am EDT

In this valuable session, Rebecca Lieb, Principal at Conglomotron, will share six less than obvious key performance indicators that can help you prove the impact of your content marketing.

Evergreen Content: How to Increase Your Audience by 900 Percent Within Three Years

Sept. 10, 11:45am-12:45pm EDT

Dominik Grau, Chief Innovation Officer of Ebner Media Group, makes the case that marketers should forget news and focus on content that will drive traffic for a long time. This session includes tips on how to identify evergreen content for your brand

Documentary Premiere: Story of Content, Rise of New Marketing

Sept. 10, 1:45pm-2:30pm EDT

This documentary, produced by the Content Marketing Institute, tells the story of the rise to prominence of content marketing. The story is told through examples of stellar content marketers such as Red Bull, Kraft and Marriott.

Closing Keynote

Sept. 10, 4:30pm-5:30pm EDT

Nick Offerman, one of the stars of “Parks & Recreation,” closes the show that is Content Marketing World with this Closing Keynote. In addition to being an actor, Offerman is also a writer and is the author of the book, Paddle Your Own Canoe: One Man’s Fundamentals for Delicious Living.

We’re looking forward to seeing you all at Content Marketing World (and at the Kickoff Happy Hour).

For more Content Marketing World 2015 event highlights and fast follow takeaways, subscribe to the blog and follow us on Twitter @LinkedInMktg.

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