Trending Content of the Week: All Is Quiet on New Year’s Day

January 1, 2016

Congratulations! You made it through the hustle and bustle of the holiday season. Whatever ups and downs 2015 held for you, you are still standing.

Soon you will plunge into 2016, ready to use what you learned last year to make your marketing smarter, leaner, and more effective. But right now—just for a little while—take a moment to enjoy the silence. On New Year’s Day, we are still in the indrawn breath of the coming year, the silence before the future comes crashing in.

So spend some time reflecting and relaxing with this week’s top marketing content, and you will be better equipped for what comes next.

Top Marketing Articles to Read This Week:

1. A Marketer’s Guide to the Perfect Headline An intriguing headline can mean the difference between an engaged reader and a bounce. E2M’s Pratik Dholakiya analyzes top-performing blogs to find headline best practices in this post for Convince and Convert.

2. You Spoke. We Listened. 11 Top Content Marketing Challenges Solved Take a journey through the hallowed halls of Content Marketing Institute (CMI) University with tips from CMI’s online instructors. Director of Online Training Chuck Frey presents these essential lessons.

3. How to Create Your Social Media Strategy Post Planner CMO Rebekah Radice shows how to identify the right objectives for your social media activity, assess your current effectiveness, and share great content in this article from her blog.

4. The Three Essential Components of a Good SEO Strategy As search algorithms become more sophisticated, marketers have to step up their SEO game to get seen. AudienceBloom Founder Jason DeMers breaks down SEO into easy-to-understand steps in this article for Inc.

5. Why No One Pays Attention to Your Marketing – Whiteboard Friday

In this video, Wizard of Moz Rand Fishkin discusses what causes “brand fatigue”—the numbness that can make an audience tune out your messages—and how you can fight it.

6. 10 Key Content Marketing Tips for 2016 and Beyond Express Writers CEO Julia McCoy cuts straight to the chase in this article for SearchEngine Journal: “If we were all honest with ourselves: content marketing is done to get conversions.” Her tips and predictions for 2016 can help you create a strategy for content that converts.

7. The Strategy behind the Content It’s always enlightening to see how successful marketers budget their time and resources. Marketing Consultant Mark W. Schaefer offers an in-depth look at how his personal strategy has changed in the past two years, and where he plans to focus in 2016.

8. Please Don’t! 5 Content Marketing Don’ts for 2016 In this piece for Marketing Land, Conglomotron’s Rebecca Lieb highlights common content marketing pitfalls and how to avoid them. Rebecca addresses the entire content marketing process, from strategy to measurement.

9. 10 Ways to Use the New LinkedIn Mobile App For LinkedIn-specific marketing advice, you can’t go wrong with Viveka von Rosen. Viveka explores the new LinkedIn Mobile app to find opportunities for marketers in this post for Social Media Examiner.

10. How Creating a Successful PPC Campaign Is Like Brewing a Good Beer In this intoxicating SlideShare, Granular’s Joseph Martinez identifies the five key ingredients of a PPC campaign, and reveals how to balance each ingredient for great tasting results.

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