Trending Content of the Week: Sweet Temptation
December 4, 2015
If you work in an office building, odds are the holiday treat onslaught has begun. It’s hard enough to say “no” to doughnuts in the company kitchen or avoid the candy bowl on the receptionist’s desk. Now you have to contend with cookies, candy canes, cocoa, and fruitcake (okay, the fruitcake is pretty easy to resist). There’s nothing wrong with a treat every now and then, but you don’t want to spend the next month on a sugar high.
Let the endless parade of sweets remind you that, while sugary snacks are a good way to attract an audience, eventually they will crave something more substantial. Balance out your top-of-funnel posts with long-form content that provides real value, and your audience will stick around after the buzz wears off.
This week’s trending marketing content has plenty of nutritious and delicious ideas for giving your audience what they crave and what they truly need.
Top Marketing Articles to Read This Week:
1. A CMO’s View: How the 208-Year Old Wiley Brand Went from Traditional to Digital Marketing Given how much marketing has changed in the past two decades, imagine how it has changed in the past two centuries. Marketing Land Reporter Amy Gesenhues interviews Wiley Brand CMO Clay Stobaugh to find out how a marketing institution can change to stay relevant in the digital age.
2. Why Building an Audience Is So Hard (And Why I’m Still Trying) Buffer lives up to its reputation for transparency and brutal honesty in this article from Content Crafter Ash Read. Ash outlines six strategies for audience building, complete with examples from brands doing it right.
3. How to Help Your New Website Get Indexed on Google Find out how to quickly build a content base that gets search engines’ attention, with this Search Engine Journal article from KISSmetrics Co-Founder Neil Patel.
4. LinkedIn Launches Redesigned Mobile App on iOS, Android The LinkedIn mobile app has been redesigned from the ground up. Adweek’s Brandy Shaul reports on the new app’s functionality and features.
5. 4 Ways to Increase Your Content’s Reach without Breaking the Bank Social Media and Content Marketing Consultant Brian Honigman shares tips on content amplification on a budget, from syndication to low-cost paid promotion, in this post for Entrepreneur.
6. How to Figure out What Keywords Your Potential Customers Are Using In this article for HubSpot, Leighton Interactive’s Bridget Deutz takes a deep dive into developing keyword strategy through customer research, social media, Google tools, and more.
7. How Rich Answers Provide a New Approach to SEO Google now answers some search queries with “rich answers,” a featured snippet of text or visual from a website. Stone Temple Consulting CEO Eric Enge explains how Google chooses what content to feature, and how you can compete for this highly valuable real estate.
8. Four Profound Marketing Megatrends for 2016 and Beyond Predicting the future is always risky business. But as the author of visionary marketing book The Content Code, Mark Schaefer has proven street cred as an oracle. See how automation and technology will continue to transform the industry in 2016.
9. What Twitter’s Removal of Share Counts Means to Publishers Twitter’s decision to remove share count functionality came as a shock for many marketers. Tech writer Patricio Robles explores the reasoning behind the decision, how it affects social media marketing, and what other resources marketers can use for share counts.
10. What B2B Marketers Can Learn from Black Friday Getting into fistfights over flat-screen TVs is not a good B2B Marketing strategy. Thankfully, the team at Vidyard found seven other lessons marketers can learn from this year’s consumer binge.