Everybody Wants to Rule the (Content Marketing) World
This week's top 10 trending marketing articles
September 9, 2016
Don’t you just love fall? No, not because you can finally get pumpkin spice everything. And yes, falling leaves are pretty (as long as you’re not the one raking them). But I love fall as a marketer, because it’s marketing conference season.
Content Marketing World just wrapped this week. Coming soon are B2B Marketing Forum, Inbound, Advertising Week, and more. Even if you aren’t planning on attending, there will be mountains of takeaway posts and videos to feast on.
What keeps thousands of marketers coming back to conferences every year? Marketing is an ever-evolving field, and the changes are coming faster than ever. Marketers who survive and thrive are committed to continual education, driven to learn more, do more, and win more.
This week’s roundup features content that can help you rule the content marketing world. You will learn how the “barbell” model of content strategy can produce better results, how less can be more in content, and even how to be more effective at in-person events like marketing conferences.
Rule the Content Marketing World with This Week’s Trending Content:
A content marketing treadmill is the slog of “find keywords, churn out articles, repeat” that tends to suck enthusiasm and creativity out of the process. Content Marketing Strategist Janessa Lantz proposes a better way forward, illustrated by her own team’s success with the new strategy.
Hannah Smith, Head of Creative at Verve Search, tackles the big issues in this SlideShare. Why do we create? What inspires people to share? How can we avoid making great content that nobody wants?
Duplicate content can damage your reputation with Google, directly affecting search engine ranking. Search Engine Land columnist Stephanie LeVonne shows where duplicate content can hide, and how to fix it when you find it.
Interactive long-form content is the current prescription for content marketing success. To counterbalance that trend, MullenLowe Profero’s Patrick Burke examines content that was insanely successful with just a single image.
User-generated content (UGC) is a great way to keep your brand voice authentic. Supremacy Marketing Co-Founder Dhariana Lozano explains how to share UGC ethically and responsibly.
This eBook from Workfront is a treasure trove of long-form content from thought leaders in the industry.
Simply Stated Media Founder Raubi Perilli offers handy tips for maximizing your effectiveness at conferences, including overcoming shyness, making connections, and developing relationships.
Learn how data can help prove your content marketing ROI and inform your content creation strategy with this article from Visually/ScribbleLive VP of Marketing Ural Cebeci.
Journalist Krystal Overmyer examines the habits of highly successful LinkedIn brands to find takeaways any brand can use to improve their efforts.
Wizard of Moz Rand Fishkin explodes common content marketing myths with his trademark sense of humor in this informative SlideShare.