Everybody Wants to Rule the (Content Marketing) World

This week's top 10 trending marketing articles

September 9, 2016

Content Marketing World

Don’t you just love fall? No, not because you can finally get pumpkin spice everything. And yes, falling leaves are pretty (as long as you’re not the one raking them). But I love fall as a marketer, because it’s marketing conference season.

Content Marketing World just wrapped this week. Coming soon are B2B Marketing Forum, Inbound, Advertising Week, and more. Even if you aren’t planning on attending, there will be mountains of takeaway posts and videos to feast on.

What keeps thousands of marketers coming back to conferences every year? Marketing is an ever-evolving field, and the changes are coming faster than ever. Marketers who survive and thrive are committed to continual education, driven to learn more, do more, and win more.

This week’s roundup features content that can help you rule the content marketing world. You will learn how the “barbell” model of content strategy can produce better results, how less can be more in content, and even how to be more effective at in-person events like marketing conferences.

Rule the Content Marketing World with This Week’s Trending Content:

1. Barbells Vs. Treadmills: A Fresh Take on Content Strategy

A content marketing treadmill is the slog of “find keywords, churn out articles, repeat” that tends to suck enthusiasm and creativity out of the process. Content Marketing Strategist Janessa Lantz proposes a better way forward, illustrated by her own team’s success with the new strategy.

2. Art, Virtual Snowballs & the Feels

Hannah Smith, Head of Creative at Verve Search, tackles the big issues in this SlideShare. Why do we create? What inspires people to share? How can we avoid making great content that nobody wants?

3. Don’t Get Duped by Duplicate Content: 8 Quick Checks for Every SEO

Duplicate content can damage your reputation with Google, directly affecting search engine ranking. Search Engine Land columnist Stephanie LeVonne shows where duplicate content can hide, and how to fix it when you find it.

4.  6 Times Less Was More in Content Marketing

Interactive long-form content is the current prescription for content marketing success. To counterbalance that trend, MullenLowe Profero’s Patrick Burke examines content that was insanely successful with just a single image.

5. How to Properly Re-Post User-Generated Content on Social Networks

User-generated content (UGC) is a great way to keep your brand voice authentic. Supremacy Marketing Co-Founder Dhariana Lozano explains how to share UGC ethically and responsibly.

6. Lessons Learned from Five of Marketing’s Top Minds

This eBook from Workfront is a treasure trove of long-form content from thought leaders in the industry.

7. Use this Step-By-Step Guide to Feel Confident and Connected at a Conference

Simply Stated Media Founder Raubi Perilli offers handy tips for maximizing your effectiveness at conferences, including overcoming shyness, making connections, and developing relationships.

8. Why Your Content Marketing Needs to Be Data Driven

Learn how data can help prove your content marketing ROI and inform your content creation strategy with this article from Visually/ScribbleLive VP of Marketing Ural Cebeci.

9. 5 Brands with Highly Successful LinkedIn Marketing Strategies

Journalist Krystal Overmyer examines the habits of highly successful LinkedIn brands to find takeaways any brand can use to improve their efforts.

10. The Worst Advice Content Ever Gave to Marketing

Wizard of Moz Rand Fishkin explodes common content marketing myths with his trademark sense of humor in this informative SlideShare.

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