Market Like There are 25 Hours in the Day

Gain an Extra Hour for Good

November 11, 2016

Young Man Looking at Watch

This week, Americans got an extra hour in the day. Granted, it was in the wee hours of the morning, so most of us didn’t capitalize on the gift. We got an extra hour of sleep, or those with small children got an extra hour of wishing they were asleep.

Now we’re back to the regular 24 hour day, until we get that extra hour taken back next March. If we want to market like there are 25 hours in the day, we’ll just have to do more with what we have.

This week’s roundup of top marketing content can help you gain that extra hour through more efficient and effective marketing. Read on to learn how to develop a better content marketing strategy, optimize your SEO, and more.

What’s Trending in Marketing This Week:

1. How to Develop a Content Marketing Strategy with a Measurable Impact

Learn how to tailor your strategy for B2C or B2B content marketing in this brief but thorough overview of content marketing strategy, from Failte Ireland’s Gemma Costello.

2. The Great Content Skills Debate

Creative Director Lizzie Everard presents these colorful takeaways from the Bristol Content Group meetup.

3. 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer’s Journey

If your conversion rate needs a boost, or your content is struggling to find an audience, these tips from SnapApp Content Specialist Dan Trefethen can help.

4. How to Make Sure Your Branded Content Isn’t Really Just an Ad

Advertising copy in a branded content container is still just an ad, says shift2 CEO Kaaren Whitney-Vernon. Here’s how to make sure your content delivers real value.

5. How to Sell through Social Media & Content Marketing

Razorsocial’s Ian Cleary shares quick tips on tying social media marketing to your content efforts in this video.

6. Authentic Storytelling: 5 Rules for the New Frontier of Marketing

Learn why authenticity in storytelling is vital for modern marketing, and how to find the right stories to tell for your brand, with this article from Ipsos Connect President Peter Minnium.

7. How to Transform Complex Data into Understandable and Sharable Visuals

Tell more compelling data stories with these tips from Content Marketing Institute’s Clare McDermott.

8. What 11-Million Users Taught Me about the Future of Social Media in Business

Get a real-world view of how social media marketing is evolving with this front-line report from Social Marketing Solutions Founder & CMO John White.

9. 10 Metrics to Track for Social Media Success

Learn how to quantify your social media activity to directly tie it to ROI with these tips from Louder Online’s Aaron Agius.

10. Becoming an SEO Superhero

International SEO Consultant Aleyda Solis shares how to make your search rankings leap tall buildings in a single bound in this SlideShare presentation.

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