What's Trending: Cold Shoulder-Proof Your Content

December 16, 2016

Winter Cold

If you look at a heat map of the U.S. this week, the top half of it will be colored bright, icy blue. Our friend the polar vortex has come back around. If you’re in Wisconsin, Minnesota, New York, or Maine… well, pile on the blankets and telecommute. It’s not worth going outside.

Some of that chill may be coming from target audiences giving our content the cold shoulder. If what you’re creating is failing to engage, this week’s roundup has a few ways to warm up the relationship. You can learn how to build a more relevant audience, write content that better answers search queries, tell more compelling stories, and more.

What’s Trending in Marketing This Week:

1. Reach and Influence: Your First Marketing Priority

Learn how to build a bigger, more relevant audience for your content, and how to develop your influence with that audience, in this article from Stone Temple Consulting CTO Eric Enge.

2. 7 Ways to Bring Your Emails Back to Life with Dynamic Content

Email marketing is still a powerful tool, but plain text email is so 2002. PowerInbox CEO Jeff Kupietzky explains how to spice up your offering.

3. How to Tell Inspiring Stories

Kepios Founder Simon Kemp digs into story theory to explain why stories are compelling, and how to add more narrative hooks to your marketing, in this SlideShare.

4. Creating a Blog Content Plan for 2017

How freeing would it be to have your content plan sketched out for the entire year? Blogger Nicole Avery shares how to go about creating and filling in your editorial calendar.

5. How to Create Content People Actually Search For

Make your content the best answer (to questions people are actually asking) with this in-depth guide from Vertical Measures CEO Arnie Kuenn.

6. Searchmetrics Google Ranking Factors Study: Content Gaining While Links Losing in Importance

RustyBrick, Inc. President Barry Schwartz presents the results of a study of over 10,000 keywords on Google.com. This article includes a handy infographic of the potential weight of ranking factors from keyword to bounce rate.

7. Everything You Thought You Knew About Blog CRO Is Wrong

This SlideShare makes a bold claim, but given it comes from HubSpot’s Pamela Vaughan, she has the data to back up her assertions. Reap the benefits of years of experimentation on the HubSpot blog in this presentation.

8. The 10 Must-Know Writers in Marketing and Social Media

The team at LinkedIn crunched a lot of numbers to find the most engaging and intriguing writers who published on LinkedIn this year. News Editor Laura Lorenzetti Soper presents the results. Check it out to find inspiring new voices to add to your feed.

9. 50 Best Social Media Tools From 50 Most Influential Marketers Online

In this article from Content Marketing Institute, Aaron Ordendorff asked the 50 biggest names in online marketing what their top social media tool is and why they love it. From buzzsumo to LinkedIn Elevate to WordSwag, this list is packed with top-notch tools for sophisticated marketers.

10. How to Make Friends, Rank High, and Get Famous

Content Marketing Institute just released this Content Marketing World excerpt from OrbitMedia’s Andy Crestodina. Andy shares the tactics that took his company from a $924 annual income to the $15 million powerhouse it is today.

Please stay warm and safe as the temperature drops. And as your laptop keeps your knees warm, keep in touch with the latest marketing news: Subscribe to the LinkedIn Marketing Solutions blog.

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