What’s Trending: Are You Riding the Next Wave of Marketing?

October 14, 2016

Riding the Wave

If you have spent any time in the ocean, you know there are only two ways to deal with a big wave: Ride on top of it, or tumble underneath it. Standing still isn’t an option. And the next wave is always just about to land.

Recently, LinkedIn introduced the next wave of professionals, 120 people under age 35 who are reshaping 10 different industries. The marketing top ten have definitely figured out how to ride the wave. It’s up to the rest of us to decide whether we’ll join them on the wave, or watch them go as we somersault underneath them. If we choose the latter, catching the next wave (and the next and the next) will be that much harder. So we definitely need to come along for the ride.

This week’s roundup of marketing articles can help you surf, not sink. Read on for a simple but thorough guide to content marketing strategy, tips to overhaul your marketing team, earning clicks without resorting to clickbait, and more.

What’s Trending in Marketing This Week:

1. A Simple Approach to Document Your Content Marketing Strategy

This content marketing strategy lesson may be simple, but CMI Founder Joe Pulizzi doesn’t skimp on the details. This step-by-step guide is indispensable for the beginning content marketer.

2. Building an Owned Media Empire with Epic Content Marketing

LinkedIn’s own Jason Miller presents this virtuoso guitar solo of a content story, offering content tips based on the world-beating strategy behind the Sophisticated Marketer movement.

3. 4 Roles Every Marketing Organization Needs Now

Marketing teams need an overhaul to better address the contemporary marketing mix. Adele Sweetwood, SAS Senior VP of Global Marketing, puts together her dream team in this article. She includes a rationale and detailed explanation of each essential role.

4. 5 LinkedIn Best Practices for Marketing Professionals

Sprout Social, Inc.’s Alexander York presents this surprisingly deep guide to LinkedIn strategy. Each of York’s five points has ample sub-points to round them out, and the article finishes with a nifty summing-up infographic.

5. Journey through the World of Visual Content [Infographic]

The marketing smarties at Marketo present this journey through Content Land. From Static City all the way to Live Motion Mountain, there’s a ton of information in this infographic, introduced by Marketo’s Elaine Ip.

6. Jumpstart your 2017 Marketing Plan with these 10 Tips

Be fearless. Communicate. Measure everything. These are just a couple of tips you'll find for making 2017 a successful year for your marketing squad in this Marketing Insider Group article by Malinda Wilkinson.

7. How to Get Clicks without Resorting to Clickbait

Those old-school hyperbolic headlines—“5 Life-Changing Soup Spoons! You’ll Cry at #4!”—aren’t fooling anyone anymore. Writer Sydney Parker proposes five better ways forward. None will make you cry, but they’re all useful.

8. 7 New Podcast Facts and Statistics for 2016

65% of podcast listeners are more willing to consider products and services after they learn about them on podcasts. If you're not riding the podcast wave, this Convince and Convert post by Jay Baer might 'convince' you otherwise.

9. Why LinkedIn Matters to Marketing [Infographic]

74% of B2B buyers use LinkedIn for purchasing decisions. Uncover more LinkedIn marketing stats and best practices when you check out this visually compelling infographic from the team at WebpageFX.

10. How Marketers Can Bring Creativity into Analytics

In this short video, GroupM’s Mebrulin Francisco explains how to combine a passion for data and a passion for people to better understand multi-cultural audiences.

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