What’s Trending: The Crème de la Crème from Cannes

June 24, 2016

What’s Trending: The Crème de la Crème from Cannes

Say what you want about the Cannes Lions International Festival of Creativity – not that people have a problem opining on the subject – but there’s no denying the pulse-pounding inspiration attendees draw from the event.

There’s an inescapable sense that innovation is there for the taking. There are crowds. There are parties. There are new connections being made and future collaborations being born.

So it’s no wonder people are passionate about the current state of Cannes, along with the stories that spring from Southern France each year. Read on for a roundup of Cannes-centric content that caught the attention of your marketing peers this week.

Top Marketing Articles to Read This Week:

1. Cannes Lions: Welcome to the Age of the Open-Source Executive

“Have we clearly identified and embraced the mindset and skill set that is required to be a great marketer today?” asks MasterCard Chief Marketing & Communications Officer Raja Rajamannar. Read Raja’s take on what needs to happen in corner offices everywhere now that consumers have taken over.

2. Ten Buzzwords You Need to Know at Cannes 2016

“Buzzwords are annoying, pretentious and absolutely necessary in order to differentiate new ideas from the status quo.”

If you hate buzzwords, Anne-Cecile Michaud Lichtenstein is right there with you. But because she also believes they are an unavoidable fixture of innovation, she offers ten buzzwords Cannes attendees (and those following from afar) need to know in 2016.

3. Bringing Back the Creativity at Cannes

“In my opinion, the whole premise of Cannes has been lost,” says IPG Mediabrands’ Mat Baxter. “It used to be about celebrating the best thinking in the industry.” Learn how Mat’s network of companies is approaching Cannes differently this year.

4. See All the Cannes Lions Grand Prix Winners

In showcasing the winners, the editorial staff at AdAge agrees with Mat Baxter’s sentiment that Cannes should be about celebrating and drawing inspiration from the best thinking in the industry. So go ahead, be inspired.

5. Nir Wegrzyn & Ori Gersht Talk to Cannes Lions TV

BrandOpus CEO Nir Wegrzyn and artist Ori Gersht explain why art belongs in advertising in this two-minute video.

6. Cannes Lions Festival of Creativity Recognizes the Power of Data to Drive Creative Outcomes

“The Next Rembrandt” won a load of Lions Awards this year, including the prestigious Innovation Lion. If you’re not familiar with the project, it’s definitely worth learning about, and it serves as a stark reminder that creativity and data should not be treated as two separate entities.

7. Why Cannes Has Gotten Too Big and It’s a Good Thing

In this post, Sprinklr’s Global Head of Agencies Lee Griffin rebuts those who believe Cannes is “oversaturated by brands, techies, and other non-creatives.”

8. Fresh thinking: How a refreshed Cannes Lions Festival has engaged millennial talent

As someone who is also dedicated to creating useful content for millennials, by millennials, this post by Isobar’s Global Talent and Development Director Nick Bass caught my attention.

9. Cannes 2016: 5 Takeaways For CMOs

“Ad blocking is something that we’ve all created.” -- PepsiCo Beverage Group President Brad Jakeman

If you’ve had your head in the sands of Cannes up until now, Forbes contributor Thomas Barta offers his top takeaways from 2016, replete with insightful quotes from top CMOs in attendance.

10. The Sophisticated Marketer’s Podcast: Live from Cannes Lions 2016

LinkedIn’s Jason Miller brought The Sophisticated Marketer’s Podcast with him to Cannes this year. The result? Captivating conversations further fueled by an inspiring environment.

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