What’s Trending: The Crème de la Crème from Cannes
June 24, 2016
Say what you want about the Cannes Lions International Festival of Creativity – not that people have a problem opining on the subject – but there’s no denying the pulse-pounding inspiration attendees draw from the event.
There’s an inescapable sense that innovation is there for the taking. There are crowds. There are parties. There are new connections being made and future collaborations being born.
So it’s no wonder people are passionate about the current state of Cannes, along with the stories that spring from Southern France each year. Read on for a roundup of Cannes-centric content that caught the attention of your marketing peers this week.
Top Marketing Articles to Read This Week:
“Have we clearly identified and embraced the mindset and skill set that is required to be a great marketer today?” asks MasterCard Chief Marketing & Communications Officer Raja Rajamannar. Read Raja’s take on what needs to happen in corner offices everywhere now that consumers have taken over.
“Buzzwords are annoying, pretentious and absolutely necessary in order to differentiate new ideas from the status quo.”
If you hate buzzwords, Anne-Cecile Michaud Lichtenstein is right there with you. But because she also believes they are an unavoidable fixture of innovation, she offers ten buzzwords Cannes attendees (and those following from afar) need to know in 2016.
“In my opinion, the whole premise of Cannes has been lost,” says IPG Mediabrands’ Mat Baxter. “It used to be about celebrating the best thinking in the industry.” Learn how Mat’s network of companies is approaching Cannes differently this year.
In showcasing the winners, the editorial staff at AdAge agrees with Mat Baxter’s sentiment that Cannes should be about celebrating and drawing inspiration from the best thinking in the industry. So go ahead, be inspired.
“The Next Rembrandt” won a load of Lions Awards this year, including the prestigious Innovation Lion. If you’re not familiar with the project, it’s definitely worth learning about, and it serves as a stark reminder that creativity and data should not be treated as two separate entities.
In this post, Sprinklr’s Global Head of Agencies Lee Griffin rebuts those who believe Cannes is “oversaturated by brands, techies, and other non-creatives.”
“Ad blocking is something that we’ve all created.” -- PepsiCo Beverage Group President Brad Jakeman
If you’ve had your head in the sands of Cannes up until now, Forbes contributor Thomas Barta offers his top takeaways from 2016, replete with insightful quotes from top CMOs in attendance.
LinkedIn’s Jason Miller brought The Sophisticated Marketer’s Podcast with him to Cannes this year. The result? Captivating conversations further fueled by an inspiring environment.
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