The Trendiest Marketing Content of 2017

December 29, 2017

The Year 2017 in Fireworks

Which pieces of content did marketers find irresistable over the past 12 months? Let’s find out.

Our team is focused on making the LinkedIn Marketing Solutions blog a one-stop shop for marketers who want to grow professionally and closely track key developments in the industry. As part of that mission, each Friday we round up and share the top trending marketing content from around the web so our audience never misses a seriously buzzworthy blog post, infographic or SlideShare.

With 2017 coming to an end, we have reviewed an entire year’s worth of “What’s Trending” entries, filtering out the 10 pieces that were read and shared most. For various reasons, this trendiest of trendy content really hit home with readers, and unpacking those reasons may provide some helpful context as we get ready to tackle 2018.

So without further ado, here is a rundown of the top trending content for marketers from 2017.

Here’s What Marketers Read and Shared Most This Year:

1. The Holy Grail of Engagement Starts with Your Employees

Employee engagement and advocacy were among the hottest topics for marketers this year, so it’s no surprise this outstanding post from Karen Steele resonated the way it did. Creating a culture that encourages your team to get involved and share content should be a top 2018 priority for businesses everywhere.

2. How to Create Social Media Marketing Videos Without Appearing On Camera

Another of the year’s most prominent marketing frontiers was video, which is undeniably becoming a critical content format. We loved this series of tips for camera-shy or inexperienced video marketers, via Megan O’Neill.

3. Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working

Experiential marketing is an area that is increasingly drawing substantial interest, but it comes with its own unique challenges. Measuring success ranks highly on that list. This collection of practical examples from Kristina Monllos helped shed some light.

4. The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

With nearly 150,000 views, Mattermark’s in-depth look at ascending B2B organizations was a hit, and it’s easy to see why. The slides below cover a number of digital trends that helped drive rapid growth in 2017, and they will continue to do so in 2018.

5. How to Create a Social Media Marketing Content Plan in 7 Steps

When your headline offers a clear value proposition and your article backs it up, you’ve got the makings of a highly effective piece of content. Warren Knight executed this formula nicely in his detailed step-by-step guide to building a social plan from the ground up.

6. Five Questions Brands Need to Answer to be Customer First in the Digital Age

Achieving authentic engagement in the era of digital media presents a continual conundrum for marketers. Answering these five questions posed by Prashant GandhiJonathan GordonJesko Perrey, and Sofia Serra of McKinsey & Company will help you ensure that your strategy is customer-centric and value-oriented going forward.

7. 20 Talented Brand Marketers to Follow on LinkedIn

The bright marketing minds on this list, compiled by Caitlin Burgess, are sure to enrich your LinkedIn feed. Are you following them all yet?

8. 15 Stats Every Marketing Leader Needs to Know

This presentation from HubSpot carries all the hallmarks of a compelling and valuable SlideShare. The insights are concise, digestible, useful, and supported by strong visuals. Each of these statistics is worth filing away as you embark on a new year of campaigns.

9. The State of Social Media Demographics: 2017 Benchmarks [Infographic]

What do the user bases for each major social network look like? This infographic from Tracx, shared by Amanda Zantal-Wiener, lays the out landscape for each.

10. How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads

Although this post was directed more at sales professionals, Kylie Chown’s pointers for engaging LinkedIn prospects are pertinent to anyone involved with growing B2B revenue – especially at a time where  sales/marketing collaboration is becoming more and more essential.

We’ll continue to share the web’s most impactful marketing content throughout the coming year. Make sure you subscribe to the LinkedIn Marketing Solutions blog so you don’t miss out.

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