What's Trending: Content Marketing in 2022

August 4, 2017

Futuristic Elevator System

John F. Kennedy once said, “Change is the law of life, and those who look only to the past or present are certain to miss the future.”

Marketers especially should take these words to heart. Today’s best practices are tomorrow’s cautionary tales. If we get too caught up in the way things have always been done, we will never innovate or grow.

With change in mind, our latest edition of “What’s Trending” sets its gaze on the future of B2B marketing. Through the links below, you will learn what content marketing might look like in 2022, why the Internet of Things is gaining prominence, and how you can adapt your LinkedIn marketing strategy to stay ahead of the curve.

So fire up that Delorean and let’s take a trip to the future.

What Marketers Were Reading and Sharing Most This Week:

1. Content Marketing in 2022: Very Personal, No Silos, and Lots of Voice

What will content marketing look like five years from now? At Content Marketing Institute, Ann Gynn compiled a list of 25 anticipated developments, including highly segmented audiences, sales crossover, and Agile ubiquity. 

2. 6 Predictions for the Convergence of IoT and Digital Marketing

The Internet of Things is already impacting the way marketers operate in the B2C space, as Jerelle Gainey explains, and it’s worth pondering how this new frontier of devices and analytics could come into play for the B2B world.

3. Why Content Marketing on LinkedIn is More Important Now Than Ever Before

More CEOs use LinkedIn than any other public social network, and senior-level business pros are on the platform to network, not procrastinate. Neil Patel breaks down the data trends and explains why publishing content on LinkedIn is becoming more of a necessity for B2B marketers.

4. LinkedIn’s Top 10 Company Pages of 2017

Which businesses stand out from the pack with their Company Pages on LinkedIn, and why? Peruse these 10 stellar examples and pinpoint ingredients that add up to a recipe for success.

5. B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing can drive far better results than basic search campaigns -- that is, if you know the tricks of the trade. Learn them from Ben Brown in this detailed guide.

6. 7 Must-Have Ingredients in Any Effective Link-Building Campaign

Gaining search visibility requires a well-crafted link building plan. Alex Jasin outlines the essential components of an SEO approach that will put your website on the map.

7. Shifting the Goalposts: Reorienting a Company’s Objectives Around Customer-Centricity

“If you agree that the definition of insanity is to try the same things but expect different results, then absurdities abound in the board rooms of the world’s largest and most storied corporations,” says Wharton professor Peter Fader. Stop the insanity by reading the entirety of Peter’s post. 

8. Matching Social Media Metrics to Your Goals (Infographic)

Properly measuring social media marketing continues to be a perplexing challenge, but this post from Ruby Rusine brings clarity, explaining how you can align your objectives to specific KPIs.

9. 20 Jokes Only a B2B Marketer Will Get

Why did the CMO put a fence around her jewelry box? She insists on gating all her assets. (Rimshot.) Lighten up your day with playful puns and witty one-liners from Josh Nite of TopRank Marketing.

10. How to Connect Your SEO to What Your Customers Really Want

Sticking with SEO, this in-depth SlideShare from Aleyda Solis includes some killer insights on keyword research and matching your strategy to searcher intent.

Future-proof your marketing strategy by subscribing to the LinkedIn Marketing Solutions blog so you can keep up on what’s happening, and what’s coming next.

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