What's Trending: We're Over 25% Of The Way Through 2017

April 28, 2017

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Every year seems to gather speed as the weeks go by. Valentine’s Day seems like it was last week, but now we’re over a quarter of the way through 2017. It’s time to ask the hard question: Are you over 25% of the way towards your 2017 goals?

Take some time this week to check your progress. Make sure you’re on track, before the rest of the year rolls by at breakneck speed. Instead of rushing in November and despairing in December, you can celebrate your wins and look at 2018 with a clear conscience.

This week’s roundup of trending content can help. Read on for tips on content that converts, email marketing optimization, state-of-the-art SEO, and more.

Here's What Marketers Were Reading & Sharing Most This Week:

1. How Strategic Content Converts to Email Subscriptions and Sales

Content needs a conversion strategy to be effect as content marketing. Brian Clark, Rainmaker Digital Founder & CEO, explains how to create a strategy and turn it into a fully operational pipeline.

2. Where We Are: The 2017 State of Content Marketing

See how your content marketing efforts compare to the rest of the industry with this information-packed infographic from Zazzle. HubSpot’s Amanda Zantal-Wiener provides commentary and context.

3. Tips & Tricks for Optimizing Your Emails

Marketo’s Mike Madden gets down to serious tactics in this post, including a list of 25 elements you can A/B test in your email (or InMail).

4. How to Repurpose Content for Maximum Results

Turn a great topic into fifteen different assets with these quick tips from Marketing Consultant Kym O’Gorman.

5. Why CEOs Need to Embrace Social Media (And How to Do It)

You already know that your CEO should be active on social media. If your C-suite is slow on the uptake, though, point them to this guide from Inspired HR Founder & CEO Debby Carreau to get them started.

6. Can Content Marketing Increase Your Website’s Conversion Rate?

Spoiler alert: Yes. But the way content marketing inspires conversions is not how you might think. Content Marketing Expert Pam Neely explains how the right content can lead to return visits and, ultimately, conversions.

7. IBM Watson & The Not-So-Distant Future of AI in Digital Marketing

This webinar from HubSpot Academy takes a look at the current and future potential of AI for marketing. IBM Watson’s Alyssa Simpson and Scott Litman from Equals 3 bring plenty of insights.

8. How to Rock Global Marketing with LinkedIn: An Interview with Jason Miller, LinkedIn’s Senior Content Marketing Manager

He may have moved to the UK, but Jason Miller provides plenty of great advice for marketers on both sides of the pond in this interview.

9. Strengthen Your SEO Strategy for 2017

SEO is a constantly-moving target, changing even faster than the rest of the marketing profession. Content Consultant Jodi Harris catches us up to the current state of SEO in this post.

10. Introducing LinkedIn Matched Audiences

Earlier this week, we announced the launch of LinkedIn Matched Audiences, a set of targeting capabilities that gives you the ability to combine LinkedIn’s powerful professional data with your own first-party data. Check out our quick introductory video to learn more.

For the latest insights to keep your marketing on track, subscribe to the LinkedIn Marketing Solutions blog.

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