What's Trending: We're Over 25% Of The Way Through 2017
April 28, 2017
Every year seems to gather speed as the weeks go by. Valentine’s Day seems like it was last week, but now we’re over a quarter of the way through 2017. It’s time to ask the hard question: Are you over 25% of the way towards your 2017 goals?
Take some time this week to check your progress. Make sure you’re on track, before the rest of the year rolls by at breakneck speed. Instead of rushing in November and despairing in December, you can celebrate your wins and look at 2018 with a clear conscience.
This week’s roundup of trending content can help. Read on for tips on content that converts, email marketing optimization, state-of-the-art SEO, and more.
Here's What Marketers Were Reading & Sharing Most This Week:
Content needs a conversion strategy to be effect as content marketing. Brian Clark, Rainmaker Digital Founder & CEO, explains how to create a strategy and turn it into a fully operational pipeline.
See how your content marketing efforts compare to the rest of the industry with this information-packed infographic from Zazzle. HubSpot’s Amanda Zantal-Wiener provides commentary and context.
Marketo’s Mike Madden gets down to serious tactics in this post, including a list of 25 elements you can A/B test in your email (or InMail).
Turn a great topic into fifteen different assets with these quick tips from Marketing Consultant Kym O’Gorman.
You already know that your CEO should be active on social media. If your C-suite is slow on the uptake, though, point them to this guide from Inspired HR Founder & CEO Debby Carreau to get them started.
Spoiler alert: Yes. But the way content marketing inspires conversions is not how you might think. Content Marketing Expert Pam Neely explains how the right content can lead to return visits and, ultimately, conversions.
He may have moved to the UK, but Jason Miller provides plenty of great advice for marketers on both sides of the pond in this interview.
SEO is a constantly-moving target, changing even faster than the rest of the marketing profession. Content Consultant Jodi Harris catches us up to the current state of SEO in this post.
Earlier this week, we announced the launch of LinkedIn Matched Audiences, a set of targeting capabilities that gives you the ability to combine LinkedIn’s powerful professional data with your own first-party data. Check out our quick introductory video to learn more.