What's Trending: Blogging to Drive Business Impact

September 22, 2017


Blogging has long been viewed as a staple in the world of content marketing. That isn’t likely to change soon. Publishing blog posts is relatively inexpensive, with a low barrier of entry, and is one of the simplest ways to drive traffic to your website.

But generating clear results through this tactic can prove tricky. As the Web continues to swell with more and more content, gaining visibility grows tougher. Not so long ago, it was uncommon for a business to host a regularly updated blog; now, most have one (if not more). And too often, the strategies around these content outposts are thin and flimsy.

What does a successful blog look like? Instead of rehashing the same old best practices, we’ll point you to some examples of strategic blogging that drive revenue. Additionally, our roundup will cover mistakes you might be overlooking, quick tips to enhance your blog posts, noteworthy content marketing trends, and more.

It’s time to unleash the power of the blog.

What Marketers Were Reading and Sharing Most This Week:

1. 5 Prime Examples Of Brands Who Use Their Blogs To Increase Business

Whether your goal is driving leads, sales, or traffic, these five case studies via Zac Johnson can serve as inspiration for a blogging approach that boosts the bottom line.

2. One Ridiculously Easy Way to Enhance the Power of Your Blog Posts

Most marketers recognize that internal linking is a crucial component of optimizing content for search engines, but many of us aren’t strategic enough in the way we do it. At Copyblogger, Stefanie Flaxman shares tips for executing in an effective way that doesn’t disrupt the reader’s experience.

3. 5 Easy-to-Miss SEO Mistakes Blogs Make

Sticking to the subject of blogging SEO, here are five common missteps that could be hurting your rankings, along with insights on how to correct them, from Kristopher Jones.

4. B2B SEO in 2017

What are the most important trends in our current B2B search landscape? You’ll find plenty in these slides from Rand Fishkin:

5. How to Incorporate Guest Blogging into Your Strategy

Another way to level up your blog’s impact, while integrating elements of influencer marketing, is by finding the right guest blogger who can credibly reinforce your messaging. Kelsey Meyer walks you through the steps in her writeup for Content Marketing Institute.

6. Here Are 20 LinkedIn Do’s and Don’ts From Digital Marketing Pros

Do: Think one-to-one and state your intentions. Don’t: Be a lurker or use it like Facebook. Check out these helpful pointers, gathered by Christopher Heine, for maximizing your networking success on LinkedIn.

7. My Love/Hate Relationship With Sales and Marketing Technology

The martech movement has potential to enrich our efforts in many ways, but it’s not without drawbacks and frustrations, as Christopher Ryan lays out:

8. Are You Ready to Evolve Beyond Marketing Automation in the Next Era of B2B Marketing?

Love ‘em or hate ‘em (or both), technologies like marketing automation are part of the new reality. Scott Vaughan examines the role MA might play in B2B operations going forward.

9. 9 Content Marketing Trends to Look Forward to in 2018

We’re suddenly closing in on the end of the year, so now is a good time to start planning for 2018. See what’s coming down the content marketing pipeline with this look ahead from Neil Patel.

10. The State of Marketing Attribution

Attributing revenue to marketing activities has become vastly more complicated as the buying process has grown more complex. Shane Murphy outlines the challenges and makes a case for incrementality:

Get an inside look at how the LinkedIn Marketing team grew our blog by downloading the ebook, “How to Grow Your Blog by 30X or More: LinkedIn Shares the Tactics That Grew Its Blog at Hyperspeed” today!

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