What’s Trending: Boot Camp for Your Marketing Muscles

January 20, 2017

Marketing Muscles

Sometimes, a big change requires a little system shock. Many folks looking to kick off a healthier 2017 turn to exercise boot camps, intensive programs that build strength and healthy habits at the same time.

At LinkedIn Marketing Solutions, we kicked off our marketing boot camp last week with our Two Week Guide to Running Successful LinkedIn Sponsored Content. By the end of our 14 posts, marketers will be better equipped for the heavy lifting that will ensure success this year.

This week’s trending content roundup can help increase your marketing strength and endurance, too. Read on for an inspiring new take on programmatic ad buying, success tips from the 50 fastest growing B2B companies, and more.

What’s Trending in Marketing This Week:

1. Programmatic Delivery: The Future of Content Marketing & Promotion

In 2016, programmatic buying outstripped manual ad buying for the first time. It’s great for advertisers, but Zazzle Media Founder Simon Penson sees programmatic as an unparalleled content platform as well. Simon explains how your business could use programmatic to deliver laser-targeted content rather than an ad message.

2. 5 Content Marketing Lessons from Top Digital Marketing Blogs

What’s better than being told about a useful tactic? Being shown how that tactic actually works for someone else. Marketo’s Ellen Gomes uses real-world successes from Marketingland, Content Marketing Institute, and more to illustrate the best practices in this article.

3. The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

Data analysis company Mattermark teamed up with design agency Drift for this in-depth report based on the firm’s own original research.

4. Content Marketing Ideation: Where Do Good Ideas Come From?

Every content marketer has felt overwhelmed by a blank editorial calendar. These tips from Etched Marketing founder Rachel Lindteigen can help you generate topics to keep the high-quality content flowing.

5. 6 Steps to a Successful Social Influencer Marketing Campaign

Pixlee Senior Marketing Manager Juliet Carnoy provides a detailed, illustrated tutorial for influencer marketing in this Social Media Examiner article.

6. How to Architect Your Content Strategy

In this context, “architect” is a verb meaning “create a space where information can be shared.” Content Marketing Consultant Marcia Riefer Johnston explains how to build a central communications hub for your content strategy, and why doing so is crucial to success.

7. 9 Quick Wins to Instantly Boost B2B Website Leads

The title may sound like clickbait, but ToTheWeb LLC’s Rosemary Brisco delivers a deep dive on each of these “quick wins,” without skimping on the details or the tools you will need for each one.

8. LinkedIn Partners With DataSift to Give B2B Marketers Advanced Data Insights

Earlier this week we announced the launch of PYLON for LinkedIn Engagement Insights, a reporting API solution sold by DataSift, that lets marketers around the world access LinkedIn data to help them improve engagement with their content and deliver positive ROI on LinkedIn. Learn more in this post by LinkedIn Marketing Solutions' VP of product, Russ Glass.

9. What Is the Difference Between White Hat and Black Hat SEO?

The most successful brands opt for 'white hat' techniques in their search efforts because the strategy focuses on making your site more visible through quality content and organic link building. In this Search Engine Journal post, Andrea Lehr shares some ways you can earn a proverbial white hat.

10. Key Digital Trends for 2017

If you have an hour to spare this week, Ogilvy’s Marshall Manson and James Whatley have a thought-provoking, thorough and substantial look at what this year holds for marketers. It definitely rewards the time invested.

For more advice and insight to keep your marketing in top shape, subscribe to the LinkedIn Marketing Solutions blog.

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