What’s Trending: How to Create Award-Winning Content

July 21, 2017

Little boy holding an gold trophy

Awards season is upon us. In entertainment, the TV world has been buzzing with the announcement of this year’s Emmy nominations. And in marketing, the industry is closely watching as top campaigns around the globe gain recognition for innovation and excellence.

Last month the spotlight was on France for the Cannes Lions Festival, where several B2B marketing winners made strong impressions. Last week, finalists and winners were unveiled for the annual Content Marketing Awards. And there’s still time to submit your entry for the first ever LinkedIn Marketing Awards.

Who’s taking home the big prizes? And what does it take to join such prestigious company? Read on and we will give you the lowdown on this year’s best and brightest content initiatives, while also highlighting new marketing tips and trends that can help you create your own award-winning efforts for 2018.

What Marketers Were Reading and Sharing Most This Week:

1. 2017 Content Marketing Award Winners and Finalists

The official celebratory event won’t take place until September 6th in Cleveland, OH, but you can find a full list of CMA winners and finalists across 93 different categories now. Did your favorite campaigns or agencies make the cut?

2. 7 Content Marketing Trends Brands Need to Prepare for in 2018

If you’re going for gold in any of next year’s awards, you’ll be wise to ensure that your strategies are on the cutting edge. That means keeping these seven developing trends, via John Hall of Influence & Co., at top of mind as you set your plans.

3. Key Notes on Optimizing for Voice Search: Conversation, Content, and Context

One item not mentioned by Mr. Hall is voice search, but it’s a wrinkle that content marketers need to be aware of, with some predicting that by 2020, 50 percent of searches will use this method. At Search Engine Land, Jim Yu lays out the fundamentals of optimizing for voice search.

4. How B2B Sellers Are Offering Personalization at Scale

As buyer demands continue to inch higher, LinkedIn's own VP of Marketing Justin Shriber shares three ways that sales reps can stand out in this article for Harvard Business Review.

5. Ditch the Term ‘Content Marketing’ … Unless You’re Talking to Marketers

“This article will not help you at all in creating better or more customers,” admits Joe Pulizzi out of the gate. What it does, though, is deliver a candid take on “content marketing” as the term, straight from the leader of Content Marketing World.

6. 6 Best Practices for Nurturing B2B Marketing Qualified Leads

How can you move those fresh leads along and help turn them into sales? A new market environment requires new thinking. Caitlin Burgess delivers six tips for overcoming your lead nurturing challenges on the TopRank Blog.

7. The 2017 State of Social Marketing Report Reveal

Stats on stats on stats: Those are what you will uncover in this overview of key findings from the latest SMM research by Simply Measured. The graphs and charts within these slides may prove enlightening for those working to untangle the vast landscape of social media as it stands here in 2017.

8. B2B Marketers Must Begin Thinking of Influencers as Being Outside the C-Suite

It’s time for marketers to start seeing the big picture, and when it comes to influencers, this should extend well beyond the C-suite, writes Laurie Fullerton.

9. What An Indian Farmer Taught Me About Content Marketing and Minimum Viable Product

This anecdote from Karthik Rajan, very popular on LinkedIn Pulse this week, might cause you to think a little differently about your content and how -- in certain situations -- it can actually serve as a proof of concept.

10. The Art and Science of Changing People's Behaviour

Marketing is the art of change. Get familiar with behavioral science to better understand why we make the purchasing decisions we do and how marketing can influence the process in this SlideShare form The Sound.

For more info and resources to help you become an award-winning marketer, subscribe to the LinkedIn Marketing Solutions blog.

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