What’s Trending: Is Your SEO Strategy Fit for 2018?

December 8, 2017


A few things in life are certain: death, taxes, and weekly search algorithm updates that throw your SEO strategy out of whack.

Okay, “weekly” might be a slight exaggeration, but keeping up with Google’s ever-changing methodology presents a constant struggle for marketers. And the stakes are high, because edging out the competition for your most valuable keywords can provide a decisive inbound advantage.

We’re already trying to unpack the emerging intricacies of voice search. Meanwhile, machine learning continues to grow its influence. Oh, and Google just quietly increased the length of content snippets displayed for SERP listings. (Upshot on this one: no need to change your approach, for now.)

To help you get up to speed while setting plans for 2018, this week’s curated roundup of top marketing content will focus on the latest SEO developments, and how you can ensure your company is on the cutting edge.

What Marketers Were Reading and Sharing Most This Week:

1. My 12 Most Important SEO Metrics to Monitor

Which measures matter most when it comes to assessing your SEO program? Ignite Visibility CEO John Lincoln shares the metrics he prefers to track.

2. Designing a Page's Content Flow to Maximize SEO Opportunity

This is one of the most overlooked considerations when it comes to optimizing pages for search, argues Rand Fishkin. In the latest Whiteboard Friday session, he explains why and then lays out five key goals to pursue with your content flow.

3. SEO Cheat Sheet: Best Practices for On-Page Optimization

On the Marketo blog, Katrina Niemisto covers the critical elements of today’s best practices for on-page SEO, rightfully placing a major focus on user intent. Plus, she drops in several cat pictures.

4. A Look Back & A Look Ahead for B2B Marketing

As the new year approaches, Kara Jensen takes a look at several B2B marketing trends that are on the rise and others that appear to be on the way out.

5. B2C Content Marketing 2018 - Benchmarks, Budgets and Trends

MarketingProfs and Content Marketing Institute’s annual benchmark reports are essential reading for marketers of any stripe. This week, they released their B2C roundup, chock-full of insights to guide your 2018.

6. 3 Powerful Graphic Design Tools for Busy Marketers

Need to whip up a quick social image in a hurry? These three tools, via Ana Gotter, offer features like pre-sized templates and drag-and-drop functionality, making it easier for non-designers to create professional-looking visuals.

7. What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

To get an idea of where marketers are placing their chips, Kelsey Jones asked around about budgeting priorities for 2018 and received a variety of different answers.

8. How Chatbots Are Influencing the Future of Content Marketing

We wrote recently about how chatbots are among the enduring influences of AIM, which will officially shut down in one week. In this post, John Hall outlines the ways in which these robots can ironically help humanize your brand, improving personalization and engagement.

9. 5 VR Marketing Examples That You'll Want to Steal for 2018

Virtual reality is one aspect of the marketing technology frontier that still feels foreign to many of us. Seeing its marketing applications in action, thanks to these slick examples from Amanda Zantal-Wiener, makes VR feel a bit more practical.

10. LinkedIn and Spotify Unveil the Ultimate Office Holiday Playlist

And finally, if you’re looking for the perfect music mix to usher the holiday spirit into your workplace, you can check out this playlist filled with nostalgic favorites, compiled through a joint effort by LinkedIn and Spotify.

Stay on top of developing trends in the world of SEO, and all other things digital marketing, by subscribing to the LinkedIn Marketing Solutions blog.