What’s Trending: Lead the Pack with Personal Branding
October 13, 2017
It’s perfectly natural for marketers to shy away from personal branding. We should be helping our companies or clients succeed, not promoting ourselves... right?
The truth is, you can do both. The industry’s thought leaders didn’t become well-known just because they did good work. They carefully crafted their public personas, using the same principles they apply in campaigns.
Great marketers chisel out a respected personal brand by producing engaging content, demonstrating thought leadership, and knowing their audience. In other words, they practice what they preach, making them all the more genuine and credible in the eyes of clients, colleagues, and consumers.
In this highly competitive digital environment, personal branding is more important than ever. When done right, it can benefit both you and the entity you represent.
We’ll explore some ways to get it right, plus much more, in our round-up of the week’s top trending content for marketers.
What Marketers Were Reading and Sharing Most This Week:
At Marketing Land, Sweta Patel lays out a case for the importance of building a personal brand, and offers three key steps to get rolling.
Content marketing isn’t just about production, but also about performance. Become a leading content marketer (and boost your content consumption rate) by adapting to and adopting these five trends from Andy Betts in this article for Content Marketing Institute.
As marketers, we constantly think about the content we’re creating, but perhaps we could stand to be more thoughtful about the content we’re consuming. Stefanie Flaxman offers some pointers to help you become more purposeful and refined in your daily reading habits.
Ian Lurie of Portent gave a great presentation on creating content with limited resources at last week’s MarketingProfs B2B Marketing Forum. You can find all the practical takeaways below:
I also had an opportunity to present at the B2B Marketing Forum, alongside HubSpot’s Chris Wilson. We did a deep dive on the tactics that drive success on LinkedIn, and you can find a thorough recap of the session via Alexis Hall on the TopRank Marketing Blog.
One of the big challenges in marketing right now is untangling the mysteries around Google’s search algorithm and how it ranks content. Rebecca Bakken illustrates how you can use topic modeling as a blueprint for crawler-friendly copy.
The number of available martech tools has exploded in recent years, leaving many of us in a state of paralysis when it comes to selecting the right ones. Thue Madsen and Dan McGawguide you through the steps of creating an integrated stack for growth:
Think big, and the results are more likely to reflect it. These four case studies of ambitious content strategy in action, courtesy of Michael Brenner, might inspire you.
Then again, there’s also something to be said for thinking small. Brad Smith says that instead of conjuring campaigns with virality in mind, B2B marketers should be narrowing their scope with a 1-on-1 personalized touch.
What are the most important factors in enticing the click from a search results page, and how can we make better use of them? Stoney deGeyter explores.
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