What’s Trending: MarTech Moves Beyond Silicon Valley

June 2, 2017

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Technology. It permeates so many industries across the world and marketing is no different. New innovations are continually emerging to help automate, streamline, and expand our processes. The technology moves so fast we don’t even have time to say “marketing technology;” it’s just “MarTech.”

All the newest innovations were on display at the MarTech Conference in San Francisco last month. This new tech won’t be confined to Silicon Valley for long, so it’s important to remain plugged into the burgeoning marketing tech frontier.

Our latest rundown of marketing trends covers everything you need to know -- without getting too technical.

Here's What Marketers Were Reading and Sharing Most This Week:

1. 3 Ways to Ensure your Marketing Technology Stacks Up

The marketing technology landscape has exploded over the past seven years, and CMOs are expected to increase spending on these tools tenfold over the next decade. It can feel intimidating at times, but BrightEdge CEO Jim Yu simplifies the matter with these three useful pointers.

2. Social Media Marketing Insights: What We Learned From 942 Facebook, LinkedIn, and Twitter Posts in 2017

Autopilot recently analyzed 942 social media posts to discover what works in 2017. Some of what they discovered will confirm what you already know, but some of it may surprise you. Check out Jes Kirkwood's compliation to have your mind blown. 

3. Powering Ads and Analytics Innovations with Machine Learning

If you wish to learn more about the new Google Attribution product straight from the source, you can find a breakdown from SVP of Ads & Commerce Sridhar Ramaswamy on the Inside AdWords blog. Have some free time over lunch? Check out this hour-long keynote from Ramaswamy and others unveiling fresh ads and analytics features:

4. 15 Ways to Improve Your Content Writing

Cute kittens lead the way to more compelling content in this SlideShare from Hubbub Fundraising’s Tereza Litsa. Tereza covers written, visual, and video content to make this presentation well worth the slide count.

5. Email Helps Drive Event Marketing, Study Says

How many marketing departments are increasing their event budgets this year? Which channels prove most effective for driving results? Which marketing automation and CRM platforms are most popular for merging event data? MediaPost’s Ray Schultz serves up the stats.

6. Visual Content and Social Media Marketing: New Research

Copywriter and Consultant Michelle Krasniak presents the latest data on the importance of visuals, the challenges visual content poses to marketers, and the emerging importance of video in this Social Media Examiner piece.

7. The Myth of the Offline Shopper

Learn how to reach the technophobes, brick-and-mortar addicts, and security-shy personas in your audience with these tips from Boom Online Marketing.

8. Social Advertising Trends in 2017

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research by 4C Insights. Dive into the highlights with this article from Netimperative. 

9. Making Sense of the Marketing Technology Glut

It is easy to feel a sense of overload when surveying the vast number of platforms and tools emerging from the marketing tech movement. James A. Martin helps ease the burden in his piece for CIO, and delivers some thought-provoking quotes from the recent MarTech Conference.

10. Mind Reading 101: How to Write Copy that Converts

Spice up your content by truly writing from your customers’ perspective. Conversion Copywriter and Strategist Joel Klettke explains how to find the information you need to write copy that gets results.

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