What’s Trending: Mastering Your Marketing Mix
May 19, 2017
Twenty years ago, marketing was about as complicated as a four-track recorder. Marketers had a few dials to turn, a couple of buttons to push, and that was it. Modern marketing is more like the mixing board above—hundreds of levers, knobs, and dials. Move the wrong knob a millimeter too far, and it can throw off the whole mix.
This week’s roundup of trending content can help you set the levels. You will find advice on tech considerations like analytics and personalization, channels like social media, tactics like employee engagement, and even tips for the creative side of content creation.
Read on and learn how to create a marketing mix that is music to your audience’s ears.
What’s Trending in Marketing This Week:
Your employees have a wider reach on social media than your brand does, and they likely have more credibility with their audience. But how can you empower employees to share on your brand’s behalf? First Site Guide Content Creation Manager Anja Skrba shares how to overcome the obstacles that keep employees from sharing.
TopRank Marketing CEO Lee Odden shares key takeaways from his company’s influencer marketing research, including expert commentary from marketers at Microsoft, Dell, and more.
Marketers have more data about consumers than ever before. The challenge is to use that data intelligently, to be relevant without seeming invasive. Content Marketing Specialist Sherry Gray shares her tips for staying on the right side of personalization.
Take a crash course in Google Analytics and social media pixels with this zippy SlideShare from Koozai’s Samantha Noble.
As marketing evolves, our lexicon needs to change, too. Commvault’s Dawn Colossi makes a compelling case for always-on marketing versus campaigns, and continual engagement versus lead generation.
Which is better for your small business, SEO or PPC? Bowler Hat’s Marcus Miller explores the unique features of each tactic, then offers a blueprint to making the two work together for something bigger than the sum of its parts.
When faced with digital disruption, brands must either adapt or fade away. Make sure your brand is the next Netflix, not the next Blockbuster with these guidelines from Microsoft Communications Designer Geoffrey Colon.
HubSpot’s Amanda Zantal-Wiener goes deeper than your average social media marketing post here, diving into the demographics of each platform’s audience before offering tips on how to best reach each one.
Don’t panic, social media marketers: This post is about abolishing “social media” as a concept, not ditching the platforms themselves. Writer Jonathan Crossfield argues against treating social media as somehow unique or distinct from other channels. Modern marketing is all social, regardless of the channel, he argues.
Learn the difference between vanity and clarity metrics, and which processes and skills you need to get data-driven marketing right, in our latest SlideShare.