What’s Trending: Move 1% Closer to Your Goal Every Day

February 3, 2017

Turtle crawling

Marketing is a game of inches. While we love big, showy, immediate results, most of the time it’s all about optimizing and iterating, getting a little better each time. It’s not even “slow and steady wins the race,” because there’s no finish line, just a constant journey of improvement.

On the last Sophisticated Marketer’s Podcast, Jason’s guest James Altucher talked about his “1% Theory” for reaching a goal. He recommends making a small investment in improvement every day—maybe not a literal one percent, but enough work to move something just a little bit towards a goal.

Imagine trying to move a specific KPI 200% all in one go. Seems impossible, right? But if you keep up that 1% every day, by the end of the year you can be well beyond a 2X improvement.

The articles in this week’s roundup can help your small efforts build up to great results. Read on to learn how to spice up a boring content campaign, make your influencer marketing more efficient, and more.

What’s Trending in Marketing This Week:

1. DemandWave State of B2B Digital Marketing Report 2017

Get ready to have your best marketing year yet. In DemandWave's latest report, they surveyed nearly 200 B2B marketers who weighed in on the top priorities and biggest challenges of 2017. Dive in to see where marketers are planning to invest this year's budget.

2. Spice Up a Boring Content Marketing Campaign

Starting to feel some ennui in your content calendar? Try different blogging techniques, dipping a toe into video, and more with these tips from SEO Strategist Clayton Johnson.

3. Good Is the New Cool

As consumers become more aware and informed, a brand’s potential to do good in the world can be even more influential than its products. Conspiracy of Love Founder Afdhel Aziz explains how brands can make a difference and attract customers at the same time.

4. Stop Doing Short-Term Digital Campaigns

The era of always-on marketing is upon us. But marketers still struggle with the temptation to view campaigns as single, discrete units. That approach can waste resources, and an evergreen strategy can be far more effective, says IBM’s James Mathewson.

5. 6 Influencer Marketing Mistakes that Waste Your Budget

Influencer marketing can be a powerful way to reach new audiences and build relationships with thought leaders. Before you start your program, let columnist Lucinda Honeycutt guide you around some common pitfalls.

6. 30 Ways to Make Your Content Marketing Really Work

BlueGlass CEO Kevin Gibbons thoroughly examines content marketing strategy and practice in this 45-minute webinar, including content creation and amplification tips.

7. Stop Killing Your Content Team: 3 Ways to Scale Work with Existing Resources

Learn how prioritization, streamlining, and strategic repurposing can help you do more with less in this article from Workfront Director of Corporate Marketing Heather Hurst.

8. 7 Easy Post Ideas that Drive Social Media Engagement

Give your audience a chance to talk back on social media with these quick, conversation-boosting suggestions from Supremacy Marketing Co-Founder Dhariana Lozano.

9. Influence 2.0 – The Future of Influencer Marketing

TopRank Marketing and Traackr recently collaborated on an influencer marketing research report featuring analysis from Altimeter Group’s Brian Solis. In this post, TopRank Marketing CEO Lee Odden explains some key takeaways.

10. Live from LinkedIn: Secret Sauce to Marketing on LinkedIn

Earlier this week, we broadcasted a live webcast for practitioners, by practitioners. If you missed it, flip through the 'saucy' deck below to see what the LinkedIn marketing team has learned about targeting, testing and optimizing campaigns. Then start adapting the formula you need for tasty results on the LinkedIn platform.

For more advice to keep you on the track to continual improvement, subscribe to the LinkedIn Marketing Solutions blog.

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