What’s Trending: Start Something Big

January 13, 2017

Lighting a match

The first full work week after the holidays can be tough. The pretty lights are gone, the cookies are just memories and crumbs, and your to-do list is probably in dire need of attention.

It’s time to rise up from the holiday hibernation and start something big. You have the potential to make it happen. Opportunities are all around you.

Will you drive higher quality leads by creating bigger, braver, bolder content? Create exceptional, personalized online experiences? Really zero in on your most relevant audience?

Set your sights on some ambitious goals and make a plan to achieve them. We’ll be right there with you every step of the way. This week’s roundup of marketing articles can help, too. Read on for advice and inspiration to ignite your big plans this year.

What’s Trending in Marketing This Week:

1. Shares Are Not Enough: How to Amplify Your Content and Build Links

Savvy marketers know that shares can be an unreliable metric of content’s effectiveness. BuzzSumo Director Steve Rayson explains how to move beyond the vanity metrics in this article.

2. Why SEO and Lousy Content Don’t Mix

These days, good writing and good SEO are synonymous. Google cares far more about whether people are finding your content valuable than keyword density. Learn how to create content with SEO baked in with this article from Inbound Marketing Consultant Ryan Shelley.

3. What the Best Brands Will Do in 2017

Amazon Kindle Director Andreas von der Heydt lays out a road map for brands to succeed this year in this substantive, well-designed eBook.

4. How Personalization Takes Interactive Content to the Next Level

The best way to encourage readers to respond to content may be making the content respond to the reader. SnapApp’s Matt Derman explains why personalized content is effective and three ways to dynamically adjust your content for the reader.

5. 7 Ways to Generate Leads on Social Media

These tips from Marketo’s Lisa Marcyes can help take your social media activity beyond brand awareness. Learn how to offer additional value that can deepen your relationship with potential customers.

6. Four trends that will reshape marketing in 2017

Cisco predicts that video will make up 82% of all consumer internet traffic by 2020. What other trends and technologies will keep marketers on their toes over the coming year? LinkedIn's Russ Glass shares his predictions in this Martech today article.

7. Top LinkedIn Demographics that Matter to Social Media Marketers

Learn how LinkedIn’s network breaks down by age, gender, and more in this quick but informative post from Hootsuite’s Dara Fontein.

8. What Google Really Wants: 7 New Insights That will Change the Way You Create Content

Masthead Media Company’s Amanda Pressner Kreuser explains how to stay in Google’s good graces with this roundup of SEO tips. One eye-opener: Your site is only as strong as your weakest link. Too many broken or unclicked links on your site can lead to a downgrade.

9. 20 Talented Brand marketers to Follow on LinkedIn

Turn your LinkedIn feed into a master course in marketing with these recommendations from TopRank Marketing’s Caitlin Burgess.

10. 33 Expert Tips on Social Media Trends in 2017

There’s a wealth of solid advice in this roundup of social media marketing quotes, curated by Constant Contact.

For more timely advice from smart marketers to smart marketers, subscribe to the LinkedIn Marketing Solutions blog.

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