What’s Trending: Words of Wisdom to Guide Your Strategy

June 16, 2017

Wise Old Lady

As a marketer reading this roundup, it’s safe to say you enjoy learning and broadening your professional horizons. What better way to do so than with compelling and insightful quotes from some of the industry’s best and brightest?

A thoughtful article or column can impart knowledge that resonates, but nothing compares to an inspiring revelation tucked neatly into just one or two succinct sentences. These words of wisdom can stick with us, sometimes even transforming our perspectives as we move forward.

Recently, we published a brand new list of quotes that focuses on the state of marketing and sales in 2017, and the need for departmental dividing lines to disappear. Check out 101 Sales and Marketing Quotes to Read Before Setting Your Strategy.

Then, read on for this week’s rundown of top marketing trends, including slick new customer retention tools, advice on maximizing LinkedIn’s targeting capabilities, and expert tips for taking your email campaigns to the next level.

What Marketers Were Reading and Sharing Most This Week:

1. 1x vs. 10x: The Little-Known Reason Why Your Campaigns are Failing

On the Kissmetrics blog, Brad Smith of Codeless argues that many of today’s marketers hold themselves back by thinking too small. He then offers some tactics for overcoming the “Middle Class Marketing Mindset.”

2. 5 Magnetic Retention Concepts + 15 Tools You Can Use Today

We all understand the vital importance of customer retention, but studies show that brand loyalty is widely in decline. In his piece for Post Funnel, Sam Hurley explores creative ways to keep customers plugged in, and also suggests handy tools you can start using now.

3. Who Should Optimize Content: SEOs or Content Writers?

If this debate plays out in your marketing department, then perhaps Stoney deGeyter’s article for Search Engine Land can help bring clarity with an in-depth look at how to properly balance the technical and creative aspects of optimizing web content.

4. Unleashing LinkedIn’s Targeting Capabilities

Learn how to optimize your targeting on LinkedIn. This SlideShare presentation from Raymond Hwang and Cassandra Clark provides a blueprint for getting the most out of these powerful tools.

5. 5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy

Artificial intelligence is a trending topic in sales, with machine learning and predictive analytics continually enhancing processes. Marketers need to have AI on their radars as well. Jeff Bullas details five ways in which these technologies can help us better understand and engage customers.

6. Using the Psychology of Persuasion to Boost Your Influence on LinkedIn

Drawing from the teachings of Robert Cialdini, the “godfather of influence” and author of multiple definitive books on the subject, Virginia Bautista lays out the principles of becoming a magnetic figure on LinkedIn.

7. 29 Expert Tips for Successful Email Marketing

What are the secrets to driving higher open and click rates for your email campaigns? Start by eliminating the word “subscriber” from your lexicon and segmenting your list.

8. Is Your Brand Really Who It Says It Is?

When representing or advocating on behalf of a brand, authenticity can be one of the most difficult things to achieve, especially in the B2B space. Over at Content Marketing Institute, Jonathan Crossfield tackles this challenge head-on with a helping of blunt yet pragmatic pointers.

9. The Best Marketers are Mad Scientists

Experimentation, an obsession with data, and a willingness to take risks: Superb marketers and mad scientists share some distinct traits. In his writeup for Mashable, MWI founder Josh Steimle brings us straight to the laboratory.

10. How to Become a Thought Leader in Your Niche

Are bloggers thought leaders? Check out these tips from Social Media Examiner's Leslie Samuel on how you can become one. Walk away with advice on how to provide great value, put awesome content out there on a regular basis, and help others.

By subscribing to the LinkedIn Marketing Solutions blog, you’ll stay on top all the latest trends. You can quote us on that.

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